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Blogger


A type of marketing where influencers promote a brand or product to their audience on their blog, social media, and other platforms.


Blogger Influencer Advertising in The United Kingdom

 

Blogger Influencer Advertising is taking the United Kingdom by storm. It can be seen everywhere from television ads to billboards. Blogger influencers are being used to promote products and services through their online presence, allowing companies to reach a wider audience and engage with potential customers.

 

Blogger influencers are influencers who have an active online presence through their own blogs, websites, social media platforms and other online media. They are known for providing an honest opinion and providing valuable content to their followers. Companies use blogger influencers to create a connection with their target audience, as well as to build brand awareness.

 

The UK is home to many popular blogger influencers, including Zoella, Tanya Burr, Zoella Sugg and BritMums. These influencers have built up huge followings, and companies are taking advantage of this to reach out to their target audiences.

 

For example, Zoella has over 11 million followers on YouTube, and is often seen promoting products and services in her videos. She has even collaborated with brands such as The Body Shop and Marks & Spencer. Tanya Burr, who has a successful blog, has also worked with brands such as L’Oreal, Maybelline and Benefit Cosmetics.

 

Blogger influencers in the UK are also often invited to events to promote products or services. For example, bloggers such as Pixie Lott and Made in Chelsea's Alexandra Felstead have been invited to promotional events.

 

Blogger influencers in the UK can also be found in other locations such as shopping centres, airports and train stations. For instance, Zoella has been seen promoting products in Westfield Shopping Centre and Alexandra Felstead in London's Waterloo Station.

 

Blogger influencers in the UK are also using their online presence to collaborate with companies on sponsored content. This can include posts, videos, Instagram stories and more. Companies such as ASOS, Topshop, Boohoo and PrettyLittleThing often collaborate with influencers to create sponsored content.

 

Blogger influencer advertising is proving to be an effective way for companies to reach their target audiences. By partnering up with popular influencers, companies can reach out to potential customers in a more personal way and create a lasting impression.

 

It is clear that blogger influencer advertising is becoming increasingly popular in the UK. As more companies take advantage of this form of marketing, it is likely that we will see even more collaborations between influencers and brands in the coming years.

 

 

Blogger Influencer  Types in The United Kingdom

Blogger influencers are individuals who have gained a large following on social media and blogs. They use their influence to promote products, services, companies, and ideas. They are often paid to do so, but some may do it on a volunteer basis. Blogger influencers are often highly knowledgeable and passionate about a certain subject and can offer valuable advice and guidance to their audience.

 

Types of blogger influencers in The United Kingdom

 

  1. Fashion and Beauty Bloggers – These bloggers focus on fashion and beauty related topics and often review products. Examples include Tanya Burr, Lydia Millen and Patricia Bright.

 

  1. Technology Bloggers – These bloggers focus on technology related topics such as gadgets, software and gaming. Examples include Tom Scott, Dave Lee and Mark Brown.

 

  1. Food Bloggers – These bloggers focus on food related topics such as recipes, restaurants and food reviews. Examples include Jamie Oliver, Jack Monroe and Deliciously Ella.

 

  1. Lifestyle Bloggers – These bloggers focus on lifestyle topics such as fitness, travel and home decor. Examples include Zoe Sugg, Fleur de Force and Inthefrow.

 

  1. Parenting Bloggers – These bloggers focus on topics related to parenting, such as pregnancy, childcare and school age children. Examples include Slummy Single Mummy, Vicky Silverthorn and The Dad Network

 

  1. Fitness Bloggers – These bloggers focus on topics related to fitness, such as workouts, nutrition and health. Examples include Joe Wicks, Kayla Itsines and Clean Eating Alice.

 

  1. Travel Bloggers – These bloggers focus on topics related to travel, such as destinations, hotels and experiences. Examples include The Travel Tester, The Blonde Abroad and Nomadic Matt.

 

  1. Music Bloggers – These bloggers focus on music related topics such as music news, reviews and interviews. Examples include The Line Of Best Fit, MusicVox and New Music Friday.

 

  1. Gaming Bloggers – These bloggers focus on topics related to gaming, such as reviews, previews and tips. Examples include Eurogamer, Kotaku and Gamespot.

 

  1. Business Bloggers – These bloggers focus on topics related to business, such as entrepreneurship, start-ups and digital marketing. Examples include Richard Branson, Gary Vaynerchuk and Seth Godin.

 

Famous Blogger  Influencers in The United Kingdom 

 

  1. Zoella (Brighton)

  1. Tanya Burr (Norwich)

  1. Jim Chapman (London)

  1. Alfie Deyes (Brighton)

  1. Marcus Butler (Brighton)

  1. Louise Pentland (Northampton) 

  1. Fleur de Force (Essex) 

  1. George Mason (London) 

  1. Grace Victory (London)

  1. Lily Pebbles (London)

  1. Victoria Magrath (London) 

  1. Hannah Maggs (Birmingham) 

  1. Emily Canham (London) 

  1. Sam Chapman (London) 

  1. Niomi Smart (Oxfordshire)

  1. Emma Hill (London) 

  1. Alexandra Garzón (London) 

  1. Lydia Elise Millen (Worcestershire) 

  1. Carly Rowena (London)  

  1. Estée Lalonde (London) 

  1. Joe Sugg (Wiltshire)

  1. Anna Newton (London)

  1. Sarah Ashcroft (Manchester)

  1. VloggerInChief (London)

  1. Carrie Hope Fletcher (London) 

  1. Jamie Genevieve (Glasgow)

  1. Patricia Bright (London)

  1. Saffron Barker (Brighton)

  1. Tanya Burr (Norwich) 

  1. Anna Kendrick (West Midlands)

 

Blogger Influencer Advertising Types in The  UK

 

  1. Banner Advertising: This form of influencer advertising involves the influencer placing banner ads on their blog, social media channels, or website. These ads can be used to promote products, services, or events.

 

  1. Video Advertising: Video advertising is a popular form of influencer advertising in the UK. Influencers create videos to promote products, services, or events. These videos can be used on the influencer’s blog, social media channels, or website.

 

  1. Sponsored Posts: Influencers create sponsored posts to promote products, services, or events. These posts can be used on the influencer’s blog, social media channels, or website.

 

  1. Product Reviews: Influencers create reviews of products, services, or events. These reviews can be used on the influencer’s blog, social media channels, or website.

 

  1. Giveaways: Influencers host giveaways on their blog, social media channels, or website to promote products, services, or events.

 

  1. Affiliate Links: Influencers use affiliate links to promote products, services, or events. These links can be used on the influencer’s blog, social media channels, or website.

 

  1. Guest Posts: Influencers write guest posts for other blogs to promote products, services, or events.

 

  1. Events: Influencers host events to promote products, services, or events.

 

  1. Brand Ambassadorships: Influencers become brand ambassadors for products, services, or events.

 

  1. Social Media Shoutouts: Influencers create social media posts to promote products, services, or events.

 

 

 

What is The Most Preferred Type of Blogger Influencer  Advertising ? 

 

Blogger influencer advertising has become a popular form of marketing in the UK, and it is becoming increasingly widespread. It is a form of advertising that involves working with influencers, who are typically high-profile bloggers, to promote a brand or product. Influencers are typically compensated for their work, and their payment can range from free products to cash. This type of advertising has been proven to be extremely effective, and it is becoming more and more popular with brands in the UK.

 

The most preferred type of blogger influencer advertising in the UK is sponsored content. This involves a blogger writing a blog post or creating a video featuring a brand’s product or service. This content is typically created in an authentic way, and it is often sponsored by the brand. This type of content is incredibly effective at driving sales and creating brand awareness. Influencers are typically paid for the sponsored content, and the amount of money they receive depends on the size and reach of their audience.

 

Social media campaigns are also becoming increasingly popular for blogger influencer advertising in the UK. This includes influencers creating content across a range of social media platforms, such as Instagram, Twitter, and YouTube. This type of content is typically more engaging than traditional forms of advertising and it

 

 

What Are The Most Successful Examples of UK Blogger  Influencer Advertising Campaigns? 

 

One of the most successful examples of a UK blogger influencer advertising campaign is the collaboration between the beauty brand, Rimmel London and popular beauty blogger, Zoella. This campaign saw Zoella create a series of blog posts, YouTube videos and Instagram posts promoting Rimmel London’s range of make-up products. The campaign was a huge success, with the hashtag #RimmelxZoella trending on Twitter and a huge increase in sales for the brand. Another successful influencer advertising campaign from the UK was the collaboration between shoe retailer Office and the fashion blogger, Susie Bubble. The campaign saw Susie create a series of blog posts, Instagram posts and YouTube videos promoting Office’s range of shoes. The campaign was hugely successful, with Office’s Twitter followers increasing by over 20,000 during the course of the campaign and a huge spike in sales.

 

Here are successfull blogger ınfluencer ad samples:

 

  1.  The Body Shop and Zoella – Beauty Blogger Collaboration: This beauty blogger collaboration, between The Body Shop and Zoe Sugg (Zoella), was a hugely successful influencer campaign. Zoe created a range of beauty products with The Body Shop and promoted it to her millions of followers. This resulted in an increase in sales and brand awareness for The Body Shop. 

 

  1. Lush and Fleur de Force – Bath Bomb Launch: Lush partnered with YouTuber Fleur de Force to promote their new range of bath bombs. Fleur created several YouTube videos showing her using the bath bombs and highlighting their benefits. This resulted in an increase in sales and brand awareness for Lush.

 

  1. ASOS and Tanya Burr – Fashion Blogger Collaboration: ASOS partnered with fashion and beauty blogger Tanya Burr for an influencer campaign. Tanya created several videos featuring the latest ASOS fashion trends, which were shared on her YouTube channel and other social media platforms. This resulted in an increase in sales and brand awareness for ASOS. 

 

  1. Nike and Gary Vaynerchuk – Sports Influencer Campaign: Nike partnered with sports influencer Gary Vaynerchuk to promote their new line of sportswear. Gary created several videos featuring the latest Nike sportswear, which were shared on his YouTube channel and other social media platforms. This resulted in an increase in sales and brand awareness for Nike.

 

  1. The #GardeningGoesGlam collaboration between The Royal Horticultural Society and London-based fashion and lifestyle blogger, Gemma Orkin. The campaign featured Gemma and her husband, showcasing a garden makeover, and highlighting the RHS’s commitment to inspiring people to get gardening.

 

  1. The #ShareTheLight campaign between Sony and travel and lifestyle blogger, Alex in Wanderland. The campaign featured Alex visiting different locations around the world and sharing stories, activities and photos of the places she visited.

 

  1. The #GetMoreOutOfYourSummer campaign between Philips and food and lifestyle blogger, The Foodie Diaries. The campaign featured The Foodie Diaries creating different recipes for Philips’ kitchen appliances, and highlighting how easy it is to get more out of summer with the help of Philips. 

 

  1. The #TasteOfSummer campaign between Tesco and food and lifestyle blogger, The Little Londoner. The campaign featured The Little Londoner creating delicious summer recipes, and highlighting how easy it is to make summer dishes with Tesco’s products. 

 

  1. The #MakeItHome campaign between British Gas and interiors and lifestyle blogger, The Pink House. The campaign featured The Pink House showcasing how to make a home feel welcoming with the help of British Gas’ products and services.

 

Price / Cost of  Blogger  Influencer Advertising in The United Kingdom

 

The cost of influencer advertising in the United Kingdom can vary depending on a variety of factors, including the influencer's reach, the type of content being created, and the length of the campaign. Generally, influencer rates range from £50 to £5,000 per post, but popular influencers with larger followings can charge up to £20,000 per post.

Blogger Influencer advertising in the United Kingdom is highly varied, with prices ranging from a few hundred pounds to tens of thousands of pounds.

Paid Posts: Paid posts are a popular form of influencer advertising, and cost can vary greatly depending on the reach of the influencer, the complexity of the project, and the duration of the campaign. Prices usually start from around £200 for a single post, with some influencers charging as much as £2,000 per post.

Sponsored Content: Sponsored content is similar to paid posts, but usually involves the influencer creating a more complex piece of content for the brand, such as an article, video, or podcast. Prices for this type of influencer advertising can range from £500 to £10,000 depending on the complexity and reach of the content.

Content Creation: Content creation is when an influencer creates content for a brand to promote or use in their marketing efforts. Prices for this type of influencer advertising can range from £500 to £20,000 depending on the complexity and reach of the content.

Affiliate Marketing: Affiliate marketing is when an influencer promotes a brand’s product or service, and receives commission or a fee when someone purchases the product or service. Prices for this type of influencer advertising can range from £50 to £1,000 depending on the complexity of the campaign and the reach of the influencer.

Giveaways: Giveaways are a great way for influencers to build engagement and reach a larger audience. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the giveaway and the reach of the influencer.

Brand Ambassadorships: Brand ambassadorships involve an influencer becoming the face of a brand and promoting their products or services over a longer period of time. Prices for this type of influencer advertising can range from £500 to £10,000 depending on the complexity of the campaign and the reach of the influencer.

Live Events: Live events are a great way for influencers to connect with their audience and build relationships with their followers. Prices for this type of influencer advertising can range from £500 to £5,000 depending on the complexity of the event and the reach of the influencer.

Product Reviews: Product reviews involve an influencer testing or reviewing a product or service and sharing their experience with their followers. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the review and the reach of the influencer.

Social Media Takeovers: Social media takeovers involve an influencer taking over a brand’s social media accounts for a period of time and posting content on their behalf. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the takeover and the reach of the influencer.

Branded Content: Branded content is when an influencer creates content for a brand and posts it on their own social media accounts. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the content and the reach of the influencer.

Vlogging: Vlogging is when an influencer records a video and posts it to their social media accounts. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the video and the reach of the influencer.

Shoutouts: Shoutouts are when an influencer mentions a brand or product in a post on their social media accounts. Prices for this type of influencer advertising can range from £50 to £500 depending on the complexity of the shoutout and the reach of the influencer.

 

Types of Blogger Influnecers:


Micro Influencers: Micro influencers are those with a smaller following, usually between 1,000 and 10,000 followers. The cost of engaging a micro influencer in the UK can range from £50 to £500, depending on their content quality, engagement rate, and the demands of the collaboration.

Nano Influencers: Nano influencers are those with a very small following, often less than 1,000 followers. These influencers are often more affordable and can charge anywhere from £10 to £50 for a social media post.

Macro Influencers: Macro influencers are those with an audience of between 10,000 and 100,000 followers. These influencers are particularly popular in the UK, and the cost of their services can range from £500 to £3,000, depending on their engagement rate and the demands of the collaboration.

Mega Influencers: Mega influencers are those with an audience of over 100,000 followers. They are the most expensive influencers to engage in the UK, often charging upwards of £3,000 for collaborations.

 

The cost of Blogger/Influencer advertising in the United Kingdom varies depending on the type of influencer, the size of their audience, and the scope and duration of the campaign.


1. Micro-Influencers (1,000-10,000 followers):

• Instagram Post: £50-£200

• Instagram Story: £30-£150

• Blog Post: £150-£500


2. Mid-Level Influencers (10,000-100,000 followers):

• Instagram Post: £200-£500

• Instagram Story: £150-£400

• Blog Post: £500-£2,000


3. Macro-Influencers (100,000+ followers):

• Instagram Post: £500-£2,000

• Instagram Story: £400-£1,500

• Blog Post: £2,000-£5,000


4. Nano-Influencers (100-1,000 followers):

• Instagram Post: £30-£100

• Instagram Story: £20-£80

• Blog Post: £100-£300


5. Celebrity Influencers (500,000+ followers):

• Instagram Post: £2,000-£5,000

• Instagram Story: £1,500-£4,000

• Blog Post: £5,000-£10,000


Below is a breakdown of the costs of influencer advertising by influencer type and famous social media platform.

Youtube:

• Macro Influencers (1 million+ subscribers): £15,000+ per video

• Mid-Tier Influencers (100,000-1 million subscribers): £1,000-£15,000 per video

• Micro Influencers (10,000-100,000 subscribers): £100-£1,000 per video

Instagram:

• Macro Influencers (1 million+ followers): £3,000+ per post

• Mid-Tier Influencers (100,000-1 million followers): £400-£3,000 per post

• Micro Influencers (10,000-100,000 followers): £50-£400 per post

Twitter:

• Macro Influencers (1 million+ followers): £1,500+ per tweet

• Mid-Tier Influencers (100,000-1 million followers): £150-£1,500 per tweet

• Micro Influencers (10,000-100,000 followers followers): £20-£150 per tweet

Facebook:

• Macro Influencers (1 million+ followers): £2,500+ per post

• Mid-Tier Influencers (100,000-1 million followers): £250-£2,500 per post

• Micro Influencers (10,000-100,000 followers): £25-£250 per post

TikTok:

• Macro Influencers (1 million+ followers): £2,000+ per post

• Mid-Tier Influencers (100,000-1 million followers): £200-£2,000 per post

• Micro Influencers (10,000-100,000 followers): £20-£200 per post

Blogger:

• Macro Influencers (1 million+ followers): £2,000+ per post

• Mid-Tier Influencers (100,000-1 million followers): £200-£2,000 per post

• Micro Influencers (10,000-100,000 followers): £20-£200 per post

Snapchat:

• Macro Influencers (1 million+ followers): £2,500+ per post

• Mid-Tier Influencers (100,000-1 million followers): £250-£2,500 per post

• Micro Influencers (10,000-100,000 followers): £25-£250 per post

 

Below is a list of the average costs for different types of blogger influencer advertising in the UK.


• Instagram Ads: £0.50-£2.50 per thousand impressions

• Instagram Sponsored Posts: £100 - £1000 per post

• Facebook Ads: £0.50-£1.50 per thousand impressions

• YouTube Ads: £0.50-£2.00 per thousand impressions

• Twitter Ads: £0.50-£2.00 per thousand impressions

• Snapchat Ads: £0.50-£1.50 per thousand impressions

• Blog Posts: £50-£1000 per post

• Video Ads: £50-£1000 per video

• Product Reviews: £50-£500 per review

• Giveaways: £50-£500 per giveaway

• Podcast Ads: £50-£500 per episode

• Newsletter Ads: £50-£500 per newsletter

• Social Media Takeovers: £50-£500 per takeover

• Live Events: £50-£1000 per event

• Native Ads: £50-£500 per ad

• Instagram Stories: £50-£500 per story

• Facebook Live Events: £50-£1000 per event 

• Twitter Parties: £50-£500 per party 

• Influencer Trips: £50-£1000 per trip 

• Live Streaming: £50-£1000 per stream 

• Contests/Competitions: £50-£500 per contest


The cost of Blogger Influencer advertising in the United Kingdom varies widely depending on the size and scope of your campaign. 


Below is a list of the typical costs by type:


Sponsored Posts: 

Small Bloggers (under 10,000 followers): £100 - £300 

Medium Bloggers (10,000-50,000 followers): £300 - £500 

Large Bloggers (50,000+ followers): £500 - £1,000+ 


Instagram Posts: 

Small Bloggers (under 10,000 followers): £50 - £100 

Medium Bloggers (10,000-50,000 followers): £100 - £200 

Large Bloggers (50,000+ followers): £200 - £500+ 


YouTube Videos: 

Small Bloggers (under 10,000 subscribers): £100 - £300 

Medium Bloggers (10,000-50,000 subscribers): £300 - £500 

Large Bloggers (50,000+ subscribers): £500 - £1,000+ 


Twitter Posts: 

Small Bloggers (under 10,000 followers): £50 - £100 

Medium Bloggers (10,000-50,000 followers): £100 - £200

Large Bloggers (50,000+ followers): £200 - £500+ 


Facebook Posts: 

Small Bloggers (under 10,000 followers): £50 - £100 

Medium Bloggers (10,000-50,000 followers): £100 - £200 

Large Bloggers (50,000+ followers): £200 - £500+


The cost of blog and influencer advertising in the UK will vary depending on the type of advertising and the influencer. Generally speaking, influencers are paid on a cost-per-click (CPC) or cost-per-view (CPV) basis. Here is a breakdown of the average costs of blog and influencer advertising in the UK by type:


1. Instagram Ads:


Cost per post (CPP): £200-£1500

Cost per click (CPC): £0.50-£2

Cost per view (CPV): £0.05-£1


2. Facebook Ads:


Cost per post (CPP): £100-£1000

Cost per click (CPC): £0.30-£2

Cost per view (CPV): £0.02-£0.50


3. Twitter Ads:


Cost per post (CPP): £50-£500

Cost per click (CPC): £0.10-£1.50

Cost per view (CPV): £0.01-£0.30


4. YouTube Ads:


Cost per post (CPP): £500-£3000

Cost per click (CPC): £0.50-£3

Cost per view (CPV): £0.05-£1.50


5. SnapChat Ads:


Cost per post (CPP): £200-£1500

Cost per click (CPC): £0.50-£2

Cost per view (CPV): £0.05-£1.50

 

The cost of Blogger Influencer advertising in the United Kingdom will vary depending on the type of influencer and the campaign. Below is a list of typical costs for different types of influencer advertising:


1. Social Media Influencers:

  • Instagram Influencers: £100-£1500 per post, depending on the influencer's reach and engagement.

  • YouTube Influencers: £400-£1000 per video, depending on the influencer's reach and engagement.

  • Twitter Influencers: £50-£500 per post, depending on the influencer's reach and engagement.


2. Blogger Influencers:

  • Sponsored Blogs: £150-£1000 per blog post, depending on the influencer's reach and engagement.

  • Sponsored Reviews: £200-£1000 per review, depending on the influencer's reach and engagement.


3. Celebrity Influencers:

  • Celebrity Endorsement: £500-£5000 per post, depending on the influencer's reach and engagement.


These prices are only an estimate, and the final cost may vary depending on the influencer, the campaign, and other factors.


Below is a breakdown of the cost of different types of blogger influencer advertising in the UK:


-Fashion and Beauty Bloggers: £200 - £2,000 per post

-Travel and Lifestyle Bloggers: £250 - £4,000 per post

-Food and Drink Bloggers: £100 - £3,500 per post

-Fitness and Health Bloggers: £150 - £2,500 per post

-Tech and Gaming Bloggers: £200 - £5,000 per post

-Parenting Bloggers: £250 - £3,000 per post

-Sports and Outdoor Bloggers: £300 - £4,000 per post

-DIY and Craft Bloggers: £200 - £2,500 per post

-Celebrity and Influencers: £2,000 - £20,000 per post

-Beauty and Makeup Bloggers: £150 - £2,500 per post 

-Home and Decor Bloggers: £200 - £3,500 per post 

-Pet and Animal Bloggers: £100 - £2,500 per post 

-Music and Entertainment Bloggers: £200 - £4,000 per post 

-Finance and Business Bloggers: £250 - £4,500 per post 

-Fashion and Style Bloggers: £200 - £3,000 per post 

-Health and Wellness Bloggers: £150 - £2,500 per post 

-Education and Teaching Bloggers: £200 - £3,000 per post


Here is a list of some of the most popular influencers in the UK and their associated costs for different types of advertising: 


1. Zoe Sugg (Zoella): 

a. Instagram Post: £2,000-£3,000 

b. YouTube Sponsorship: £3,000-£5,000 

c. Instagram Story: £1,500-£2,000 

  1. Jim Chapman: 

a. Instagram Post: £2,000-£2,500 

b. YouTube Sponsorship: £2,500-£3,500 

c. Instagram Story: £1,000-£1,500 

  1. Tanya Burr: 

a. Instagram Post: £2,000-£2,500 

b. YouTube Sponsorship: £2,500-£3,500 

c. Instagram Story: £1,000-£1,500 

  1. Alfie Deyes:

a. Instagram Post: £2,500-£3,000 

b. YouTube Sponsorship: £3,500-£5,000 

c. Instagram Story: £1,500-£2,000 

  1. Joe Sugg: 

a. Instagram Post: £2,500-£3,000 

b. YouTube Sponsorship: £3,500-£5,000 

c. Instagram Story: £1,500-£2,000

6.Louise Pentland: 

a. Instagram Post: £2,000-£2,500 

b. YouTube Sponsorship: £2,500-£3,500 

c. Instagram Story: £1,000-£1,500 

  1. Marcus Butler: 

a. Instagram Post: £2,000-£2,500 

b. YouTube Sponsorship: £2,500-£3,500 

c. Instagram Story: £1,000-£1,500 

  1. Caspar Lee: 

a. Instagram Post: £2,500-£3,000 

b. YouTube Sponsorship: £3,500-£5,000 

c. Instagram Story: £1,500-£2,000 

  1. Sprinkle of Glitter: 

a. Instagram Post: £2,000-£2,500 

b. YouTube Sponsorship: £2,500-£3,500 

c. Instagram Story: £1,000-£1,500 

  1. Pointless Blog: 

a. Instagram Post: £2,500-£3,000 

b. YouTube Sponsorship: £3,500-£5,000 

c. Instagram Story: £1,500-£2,000


The cost of Blogger Influencer advertising in the United Kingdom varies widely depending on the type of influencer and the type of advertising. Some of the more popular influencers in the UK include:


1. Zoella – Zoella has over 10 million followers and charges an average of £2,000-£3,000 per post.

  1. Tanya Burr – Tanya Burr has over 4 million followers and typically charges £1,000-£1,500 per post.

  1. Jim Chapman – Jim Chapman has over 3 million followers and typically charges £800-£1,200 per post.

  1. The Lean Machines – The Lean Machines have over 2 million followers and typically charge £500-£1,000 per post.

  1. Sprinkle of Glitter – Sprinkle of Glitter has over 1 million followers and typically charges £400-£700 per post.

  1. Pointless Blog – Pointless Blog has over 2 million followers and typically charges £500-£900 per post.

  1. Let’s Talk Mommy – Let’s Talk Mommy has over 1 million followers and typically charges £400-£700 per post.

  1. Lily Pebbles – Lily Pebbles has over 1 million followers and typically charges £400-£700 per post.

  1. Beauty Crazed in Canada – Beauty Crazed in Canada has over 600,000 followers and typically charges £250-£500 per post.

  1. Beauty Geek UK – Beauty Geek UK has over 600,000 followers and typically charges £250-£500 per post.

  1. Lauren Conrad – Lauren Conrad has over 2 million followers and typically charges £500-£900 per post.

  1. Pixiwoo – Pixiwoo has over 1 million followers and typically charges £400-£700 per post.

  1. Viviannadoesmakeup – Viviannadoesmakeup has over 1 million followers and typically charges £400-£700 per post.

  1. Saffron Barker – Saffron Barker has over 1 million followers and typically charges £400-£700 per post.

  1. Amelia Liana – Amelia Liana has over 700,000 followers and typically charges £300-£600 per post.

  1. Kaushal Beauty – Kaushal Beauty has over 600,000 followers and typically charges £250-£500 per post.

  1. Fleur De Force – Fleur De Force has over 1 million followers and typically charges £400-£700 per post.

  1. Samantha Maria – Samantha Maria has over 600,000 followers and typically charges £250-£500 per post.

  1. Estee Lalonde – Estee Lalonde has over 1 million followers and typically charges £400-£700 per post.

  1. Sprinkle of Chatter – Sprinkle of Chatter has over 500,000 followers and typically charges £200-£400 per post.

  1. Zoella Lifestyle – Zoella Lifestyle has over 1 million followers and typically charges £400-£700 per post

  1. The Anna Edit – The Anna Edit has over 500,000 followers and typically charges £200-£400 per post.

  1. Gemma Louise – Gemma Louise has over 500,000 followers and typically charges £200-£400 per post

  1. Niomi Smart – Niomi Smart has over 2 million followers and typically charges £500-£900 per post.

  1. Inthefrow – Inthefrow has over 1 million followers and typically charges £400-£700 per post.

  1. Lily Melrose – Lily Melrose has over 500,000 followers and typically charges £200-£400 per post.

  1. The Sunday Chapter – The Sunday Chapter has over 500,000 followers and typically charges £200-£400 per post.

  1. Dina Tokio – Dina Tokio has over 1 million followers and typically charges £400-£700 per post.

  1. Inthefrow – Inthefrow has over 1 million followers and typically charges £400-£700 per post.

  1. Beauty Crush – Beauty Crush has over 1 million followers and typically charges £400-£700 per post.

 

Popular UK influencers such as Zoella, Tanya Burr and Jim Chapman can command higher rates due to the fact that they have millions of followers. Zoella, a beauty and lifestyle influencer based in Brighton, charges £7,500 per post, while Tanya Burr, a beauty and lifestyle influencer based in London, charges £5,000 per post. Jim Chapman, a fashion and lifestyle influencer based in London, charges £10,000 per post.

In addition to these higher-end influencers, there are many other UK-based influencers who charge much lower rates. For example, beauty and lifestyle blogger Lucy Jessica Carter charges £50 per post, and travel and lifestyle blogger Niki Brantmark charges £100 per post.

The cost of influencer advertising in the United Kingdom can range from £50 to £20,000 per post, depending on the influencer's reach and the type of content being created.

Here is a list of some of the top Blogger Influencers in the UK and their estimated prices for different types of ads:

• Zoella (beauty, lifestyle): £4,000-£10,000 per sponsored post

• Tanya Burr (beauty, lifestyle): £2,000-£5,000 per sponsored post

• Jim Chapman (menswear, lifestyle): £2,500-£5,000 per sponsored post

• Caroline Hirons (skincare): £2,500-£5,000 per sponsored post

• lifestylelisa (beauty, lifestyle): £1,500-£3,000 per sponsored post

• Lily Pebbles (beauty, lifestyle): £2,000-£5,000 per sponsored post

• Jamie Genevieve (beauty, lifestyle): £2,500-£4,000 per sponsored post

• Fleur De Force (beauty, lifestyle): £2,000-£4,000 per sponsored post

• Vivianna Does Makeup (beauty, lifestyle): £2,000-£4,000 per sponsored post

• Estée Lalonde (beauty, lifestyle): £2,000-£4,000 per sponsored post

• The Anna Edit (beauty, lifestyle): £1,500-£3,000 per sponsored post

• London Beauty Queen (beauty, lifestyle): £1,500-£3,000 per sponsored post

• The Frugality (fashion, lifestyle): £1,500-£2,500 per sponsored post

• The Anna Edit (beauty, lifestyle): £1,500-£3,000 per sponsored post

• Natalie Lee (style, lifestyle): £1,000-£2,500 per sponsored post

• The Sunday Chapter (fashion, lifestyle): £1,000-£2,500 per sponsored post

• The Frugality (fashion, lifestyle): £1,500-£2,500 per sponsored post

• The Elgin Avenue (lifestyle, beauty): £1,000-£2,500 per sponsored post

• Love From Mim (lifestyle, beauty): £1,000-£2,500 per sponsored post

• The Sunday Girl (beauty, lifestyle): £1,000-£2,500 per sponsored post

• Amelia Liana (beauty, lifestyle): £1,000-£2,500 per sponsored post

• Littlewoods (fashion, lifestyle): £1,000-£2,500 per sponsored post

• The Anna Edit (beauty, lifestyle): £1,500-£3,000 per sponsored post

• The Sunday Girl (beauty, lifestyle): £1,000-£2,500 per sponsored post

• The Elgin Avenue (lifestyle, beauty): £1,000-£2,500 per sponsored post

• Love From Mim (lifestyle, beauty): £1,000-£2,500 per sponsored post

• Amelia Liana (beauty, lifestyle): £1,000-£2,500 per sponsored post

• Littlewoods (fashion, lifestyle): £1,000-£2,500 per sponsored post

 

 

 

Advantages and Disadvantages of Blogger Influencer Advertising Types in The United Kingdom

 

Pros:

 

  1. Cost Effective: Blogger influencer advertising is one of the most cost-effective types of advertising available in the UK. With the cost of traditional advertising increasing, blogger influencer advertising is a great way to reach your target audience at a much lower cost.

 

  1. Increased Reach: Blogger influencer advertising has a wide reach and is available to a large number of potential customers. As the influencers have their own dedicated following, they are able to spread the word about your products and services to a much larger audience.

 

  1. Improved Brand Awareness: Blogger influencer advertising can help to improve the visibility of your brand and create a positive image in the eyes of the public. By working with influencers, you can gain credibility and trust that will help to build your brand and make it more recognizable.

 

  1. Increased Engagement: By working with an influencer, you can create more engaging content. Influencers have the ability to create content that resonates with their followers, which creates more engagement and interest in your brand.

 

  1. Long Lasting Impact: Influencer advertising can have a long-lasting impact on your brand. By creating content that is relevant to your target audience and providing quality information, you can help to create a lasting impression that will benefit your brand in the long run.

 

 

Cons:

 

  1. Low Engagement Rates: UK bloggers and influencers may have lower engagement rates than their international counterparts, making it harder to achieve the desired results from an advertising campaign.

 

  1. High Cost: Working with top UK bloggers and influencers can be expensive due to their high profile and the number of followers they have. 

 

  1. Difficulty in Measuring Results: It can be difficult to measure the success of a blogger influencer advertising campaign in the UK as the effects may not be immediately visible.

 

  1. Restrictions on Content: There are certain restrictions in the UK on the type of content that can be posted in order to comply with advertising regulations. 

 

  1. Lack of Expertise: Not all UK bloggers and influencers will have the same level of expertise in advertising and marketing, which could lead to a lower quality of content produced.

 

 

 

Latest Trends of  Blogger  Influencer Advertising in The United Kingdom

 

The United Kingdom has seen a marked increase in the use of blogger and influencer advertising in recent years. This trend is set to continue as more businesses recognise the potential of influencer marketing to reach new and larger audiences. In the UK, this type of advertising is particularly popular in major cities such as London, Manchester, Birmingham and Liverpool.

 

The most popular way to advertise with bloggers and influencers is through sponsored content. This involves the influencer creating and posting content related to a product or service in exchange for payment. This type of advertising is particularly effective due to the large reach that influencers can have on social media and other channels.

 

Another popular way of advertising with influencers is through endorsements. This is when an influencer promotes a product or service to their followers in a more direct way, such as during a video or live stream. This type of advertising is especially effective for reaching younger audiences.

 

Blogger and influencer advertising is also becoming increasingly popular in the UK, with many businesses using the platform to increase their visibility and reach. This type of advertising is particularly effective in cities such as London and Birmingham, where there is a large concentration of influencers and bloggers.

 

For example, one of the most prominent influencer advertising campaigns in the UK is the ‘#MyLondon’ campaign from Visit London. This campaign uses influencers from across the UK to promote London as a destination and encourage people to visit. The campaign has been highly successful, with over 4 million impressions across various social media channels.

 

Overall, the use of bloggers and influencers for advertising in the UK is growing rapidly. This type of advertising is particularly effective in major cities such as London, Manchester, Birmingham and Liverpool, as well as in other areas of the country. As businesses look to reach larger and more diverse audiences, influencer advertising is set to remain a popular and effective form of advertising.

 

Blogger Influencer Advertising Companies and Agencies  in The United Kingdom 

 

  1. The Social Chain: This is a digital marketing agency based in Manchester, United Kingdom that specializes in influencer marketing. They work with some of the biggest brands, celebrities, and influencers in the world. They use data-driven insights to create campaigns that are effective and engaging. They also offer analytics and insights to help brands understand their audience.

 

  1. We Are Social: This is an international social media marketing agency based in London, United Kingdom. They specialize in creating social media campaigns, content strategies, and influencer marketing strategies for their clients. They also offer digital media buying, analytics, and creative services. 

 

  1. Tap Influence: This is a London-based influencer marketing agency that specializes in connecting brands with influencers for campaigns. They have a global network of social media influencers, and use a data-driven approach to match influencers to campaigns. They also offer analytics and insights to help brands understand their audience better.

 

  1. Big Brand Influence: This is a London-based influencer marketing agency that specializes in connecting brands with influencers. They have a network of social media influencers, and use data-driven insights to understand their audience. They also provide analytics and insights to help brands maximize their campaigns. 

 

  1. IMA (Influencer Marketing Agency): This is an influencer marketing agency based in London, United Kingdom. They specialize in connecting brands with influencers, and use data-driven insights to create effective campaigns. They also provide analytics and insights to help brands understand their audience better.

 

  1. Octagon – Octagon is a global social media and influencer marketing agency based in London. They specialize in creating campaigns that drive results for their clients and have a wide network of UK influencers.

 

  1. Havas Media – Havas Media is a full-service media agency based in London. They specialize in creating innovative campaigns that drive results for their clients. They have a wide network of UK influencers and are experts in creating campaigns that are tailored to the needs of each client.

 

  1. Influence Central – Influence Central is a London-based influencer marketing agency that helps brands connect with the right influencers to create campaigns that drive results. They are experts in creating campaigns that are tailored to the needs of each client.

 

  1. Sway Group – Sway Group is a leading influencer marketing agency based in London. They specialize in creating campaigns that drive engagement and measurable results. They have a wide network of UK influencers and are experts in creating campaigns that are tailored to the needs of each client.

 

  1. Cult LDN – Cult LDN is an influencer marketing agency based in London. They specialize in connecting brands with the right influencers to create campaigns that generate results. They have a wide network of UK influencers and are experts in creating campaigns that are tailored to the needs of each client.

 

Facts About Blogger Influencer Advertising in The United Kingdom 

 

  1. The UK is the third largest market in Europe for influencer marketing, with Instagram being the most popular social media platform for influencers.

 

  1. Over 60% of the UK population are active users of social media, and influencer marketing is becoming increasingly popular amongst companies looking to reach a larger audience.

 

  1. It is estimated that the UK influencer marketing industry is worth £2.3 billion.

 

  1. There are over 1 million influencers in the UK, with the majority of them located in London.

 

  1. Over 60% of UK influencers are aged between 18-34.

 

  1. The most popular topics for UK influencers to post about are fashion, beauty, lifestyle and travel.

 

  1. The majority of UK influencers work with brands to promote products and services, with the average influencer earning £300-£1000 per post.

 

  1. Over half of UK marketers are now using influencers to reach their target audiences.

 

  1. The UK influencer marketing industry is expected to grow by 25.9% over the next five years. 

 

  1. The average engagement rate for UK influencers is around 4.7%, which is higher than the global average of 4.4%.

 

  1. Around 70% of UK influencers use an agency to help them manage their campaigns.

 

  1. Brands are increasingly using micro-influencers (those with fewer than 10,000 followers) to reach their audiences.

 

  1. Influencer marketing campaigns in the UK have seen an average ROI of £5.20 for every £1 spent.

 

  1. Social media influencers in the UK are more likely to use YouTube than other influencers around the world.

 

  1. Around 57% of UK influencers are willing to create content for free, in exchange for exposure.

 

  1. Influencer marketing campaigns in the UK are most likely to be used for product launches and new product announcements.

 

  1. Over 95% of UK influencers have experienced a positive response from their campaigns.

 

  1. Over 70% of UK marketers believe that influencer marketing is more effective than traditional digital marketing techniques.

 

  1. Over 80% of UK influencers have seen an increase in followers since they started working with brands.

 

  1. Over 60% of UK influencers have seen an increase in their income since working with brands.

 

 

 

 

ROI of Blogger Influencer Advertising in The United Kingdom

 

 

Blogger influencer advertising is a relatively new way of reaching potential customers, but it can be highly profitable for businesses in the UK. This article will explore the potential return on investment (ROI) of influencer advertising in the UK, discussing the factors that affect ROI, the benefits of using influencers, and providing examples of cities where influencer advertising has had the greatest success.

 

What Affects the Return on Investment of Blogger Influencer Advertising?

 

The return on investment (ROI) of blogger influencer advertising can vary depending on a number of factors. These include the size of the influencer’s following, the cost of the campaign, the type of content produced, and the level of engagement with the influencer’s content. Additionally, the ROI can be increased by targeting specific cities or regions, since influencer advertising can be more effective in certain locations.

 

Benefits of Using Blogger Influencers

 

Blogger influencers have the potential to reach a large audience and create a high level of engagement with the content they produce. This can help to increase brand awareness and create an emotional connection between the brand and the consumer. Additionally, influencers can help to drive website traffic and sales, as well as create a more personal relationship with potential customers.

 

Examples of Cities Where Influencer Advertising Has Been Successful

 

London is one of the most successful cities in the UK for influencer advertising. Influencers in London have the potential to reach a large audience, and the city’s population is highly engaged with influencer content. Influencers in London have also been successful in driving website traffic and sales, as well as creating an emotional connection between brands and consumers.

 

Manchester is another city where influencer advertising has been successful. Influencers in Manchester have reported high levels of engagement with their content, as well as increased website traffic and sales. Additionally, influencers in Manchester have been successful in creating an emotional connection between brands and consumers.

 

Birmingham is another city where influencer advertising has been successful. Influencers in Birmingham have reported high levels of engagement with their content, as well as increased website traffic and sales. Additionally, influencers in Birmingham have been successful in creating an emotional connection between brands and consumers.

 

Conclusion

 

Blogger influencer advertising can be highly profitable for businesses in the UK. The return on investment (ROI) of influencer advertising can vary depending on factors such as the size of the influencer’s following, the cost of the campaign, the type of content produced, and the level of engagement with the influencer’s content. Additionally, targeting specific cities or regions can help to increase ROI. Examples of cities where influencer advertising has been successful include London, Manchester, and Birmingham.