Street Furniture Advertising in the United Kingdom

Street furniture is a term used to describe any structure or item that is installed or located on public pavements, roads or parks. This can include (but is not limited to) seating, bike stands, traffic signs, rubbish and recycling bins, lighting fixtures, bollards, litter bins, street art, newsstands and other permanent features. Examples of street furniture in the UK include the traditional red telephone boxes, which have become an iconic part of the British landscape, and green benches and lamps found along many mountain paths.

Street furniture advertising is the placement of promotional material on existing street furniture, which includes available ad spaces. This can be anything from posters, banners, and digital signage, to interactive digital displays, such as those found at bus stops. With the advancement of technology, street furniture advertising has become increasingly sophisticated, with digitally connected billboards enabling advertisers to tailor content according to the time of day and weather, for example. Street furniture advertising encourages people to engage with brands in their everyday environment, leading to more organic conversations and connections between brands and customers.