Influencer Advertising in the United Kingdom

Influencer advertising, also known as influencer marketing, is a type of advertising in which brands partner with influential individuals to promote their products and services. Influencers are typically people with a large social media following and can be anything from a celebrity or professional athlete to an expert or an everyday person. The goal of influencer advertising in the United Kingdom is to reach beyond traditional media outlets, such as television and radio, to engage potential customers with the brands they are promoting.  

Influencer advertising in the UK can take many forms, including sponsored posts and videos, product reviews, and stories. Sponsored posts and videos involve influencers creating content related to a brand’s product or service, while product reviews and stories involve influencers providing honest feedback on a brand’s product or service. Influencers may also use their platform to host product giveaways or contests, in which their followers have the opportunity to win a product or service from the brand.  

As influencer marketing has grown in prominence in the UK, more brands have begun to recognise the potential in leveraging influential people to help promote their products and services. Many major brands have had success with influencer advertising, including Adidas, Amazon, and Coca-Cola. For example, in 2019 Adidas partnered with British influencers to promote their new collection of sneakers. Similarly, Amazon used influencers to create videos showcasing their Kindle Oasis tablet device. Finally, Coca-Cola launched an influencer campaign in 2020 to promote their products in the UK.  

Overall, influencer advertising in the United Kingdom has become an increasingly popular way for brands to reach new customers. By partnering with influential people, brands can engage potential customers and create content that is more likely to be seen and shared. As the trend continues to grow, it is likely that more brands will continue to utilize influencer advertising in the UK to reach new audiences and drive brand awareness.

Agencies and Companies for Influencer Advertising in the United Kingdom

1. Wildnerness: Wilderness is a full-service influencer agency based in London, UK. They help brands engage with their audiences through highly targeted and effective influencer campaigns. Their team of experts specialize in creating bespoke influencer programs that deliver real engagement and ROI.
2. The Social Chain: The Social Chain is a social media agency based in Manchester, UK. They specialize in connecting brands with influential personalities in order to deliver engaging campaigns that have a lasting impact on their target audience. Through their extensive network of influencers, they are able to drive amazing results for their clients.
3. Hashtag Influencers: Hashtag Influencers is a digital marketing agency with offices in London and Manchester, UK. Their team of experienced professionals specialize in creating powerful influencer campaigns that drive real results. They have access to a vast network of influencers across all industries and can help brands create effective strategies for engaging their customers.
4. We Are Social: We Are Social is an award-winning global agency located in London, UK. They specialize in creating integrated solutions for brands and agencies looking to build meaningful relationships with their customers through influencer campaigns. Their team of experts work closely with their clients to identify the best influencers for their campaigns and develop custom strategies tailored to their needs.
5. CtrlShift: CtrlShift is a digital agency based in London, UK. They specialize in developing effective influencer campaigns for brands looking to reach new audiences. Their team works closely with their clients to create campaigns that are tailored to their individual needs and goals. They have access to a vast network of influencers from all aspects of the creative industries, allowing them to craft effective strategies for engagement with their target audience.
6. Ignite Social Media: Ignite Social Media is a global social media agency located in London, UK. They specialize in creating integrated social media solutions for businesses looking to engage with their target audiences through influencer campaigns. Their team of experts help their clients identify the right influencers for their campaigns and develop strategies to help them reach their goals.
7. Krow: Krow is an award-winning digital marketing agency located in London, UK. They help brands develop powerful influencer campaigns that leverage the power of social media to drive real results. Their team of experts specialize in connecting brands with the right influencers and creating strategies tailored to their client's needs.
8. The Influencer Networks: The Influencer Networks is a social media consultancy based in London, UK. They help brands create meaningful relationships with their customers through influencer marketing. They have access to a wide network of influencers and can help brands craft effective strategies for engaging their audiences.
9. Bumble Media: Bumble Media is a leading digital marketing agency located in London, UK. Their team of experts specialize in creating integrated solutions for businesses looking to grow their brand through influencer campaigns. They have access to a large network of influencers from all aspects of the creative industries and can help brands develop strategies to reach their target audiences.
10. ClickTapMedia: ClickTapMedia is a full-service influencer marketing agency located in London, UK. They help brands create effective strategies for engaging their audiences through influencer campaigns. Their team of professionals are highly experienced and specialize in finding the right influencers for their clients to help them reach their goals.

Influencer Types in the United Kingdom

1. Celebrity Endorsement: Celebrities are often used to promote products and services in the UK, with examples such as footballer David Beckham who has been a face of the Sainsbury's supermarket chain, and singer Lily Allen who promotes the clothing brand Urban Outfitters.  
2. Social Media Influencers: There are many UK-based influencers and content creators on platforms such as Instagram, YouTube and TikTok. Some popular ones include Joe and Caspar Hit the Road, Zoella, Tanya Burr and Alfie Deyes.
3. Blogger and Vlogger Influencers: These are content creators who create reviews, tutorials, and other helpful information about a variety of topics from lifestyle, to fashion, to tech. Examples include Hannah Gale and Lily Pebbles from the UK.
4. Micro Influencers: These are influencers with a smaller audience in comparison to the top social media celebrities, but their content is still valuable to brands. Examples of these include food bloggers Deliciously Ella, and health and lifestyle influencer The Healthy Mummy.
5. Brand Ambassadors: These are individuals who are employed by companies to promote their products and services. Examples of this type of influencer include Cara Delevingne, who was hired by Topshop, and English singer and songwriter Paloma Faith, who was hired by Boots.

Also, influencers can be classified by the number of followers as:

1. Mega-Influencer - Followers more than 1 million
2. Macro-Influencer - Followers in range of 100,000 - 1 million 
3. Mid-Tier Influencer - Followers in range of 10,000 - 100,000
4. Micro-Influencer - Followers in range of 1,000 - 10,000
5. Nano-Influencer - Followers below 1,000

How do influencers advertise products on social media in the United Kingdom?  

1. Create sponsored content: Influencers can create sponsored content by partnering with a brand and promoting their product or service through an organic post. The content should be appealing, informative and align with the influencer’s brand image.
2. Promote giveaways and discount codes: An effective way for influencers to advertise products on social media is to offer exclusive giveaways and discount codes to followers.
3. Utilize live streaming: Live streaming is an effective way for influencers to engage with their audience while directly promoting products to their fans.
4. Tag brands in posts: Influencers can tag the brand they are promoting in their posts to ensure their followers see the sponsored content.
5. Share user generated content: Social proof is a powerful tool influencers can use to promote products. Encouraging followers to share their own content featuring products or services can be an effective way to reach a larger audience.

What are the most popular or successful influencer advertising campaigns in the United Kingdom?

1. M&S Food: Joanna Lumley In 2018, M&S Food partnered with British actress and model, Joanna Lumley, to create an ad campaign featuring her as the face of their new range of ready-made meal options. The campaign was a huge success, with the brand’s sales increasing by 7.1% over the course of the partnership.
2. Cadbury Dairy Milk & Naomi Campbell In 2018, Cadbury Dairy Milk collaborated with British supermodel, Naomi Campbell, to launch a new ad campaign celebrating the nation’s favourite chocolate bar. The campaign was widely successful, with an estimated reach of over 500 million people.
3. ASOS & Zoella In 2019, ASOS teamed up with British Youtuber and influencer, Zoella, to create a series of videos and posts highlighting their range of fashion and beauty products. The campaign increased the brand’s exposure significantly and helped to boost sales.
4. McDonald’s & Joe Sugg In 2018, McDonald’s partnered with British Youtuber, Joe Sugg, to launch a campaign highlighting their new McFlurry flavours. The campaign was successful in raising brand awareness and increasing sales of the product.

Types of Influencer Advertising on Instagram in the United Kingdom

How do influencers advertise products on Instagram in Britain?

1. Sponsored Posts: Sponsored posts are an effective type of influencer marketing, whereby influencers promote a brand’s products or services in their Instagram posts.
2. Branded Content: In this type of influencer marketing, influencers create content specifically around the product or service of the brand. This allows influencers to put their own twist on the brand’s message and reach a wider audience.
3. Story Ads: Instagram Story Ads are a quick, effective way for brands to take advantage of influencers’ existing followings and drive more engagement.
4. Giveaways: Giveaways are a great way for brands to generate immediate awareness and sales within a very short period of time.
5. Paid Hashtags: Paid hashtag campaigns are a great way for brands to increase their visibility and reach more customers. Influencers can help brands in this endeavor by creating content that includes the brand’s paid hashtags.
6. Behind-the-Scenes Content: Behind-the-scenes content is a great way for brands to give their followers an exclusive look at how their products are being made, used, or experienced. Influencers can be used to facilitate this kind of authenticity by creating content on their Instagram accounts that reflects the brand’s values.

Types of Influencer Advertising on Facebook in the United Kingdom

How do influencers advertise products on Facebook in the UK?

1. Sponsored Posts
   • A sponsored post is when an influencer collaborates with a brand to promote their product on their social media platforms. This type of influencer advertising can take the form of a simple post, with a product or service featured as the primary focus. An example of this type of advertising can be seen in reality TV star and fashion influencer, Olivia Buckland’s recent partnership with Beauty Pie. In this post, Olivia promotes their products in a fun and engaging way, alongside her own personal brand.
2. Brand Ambassadorship
   • A brand ambassadorship is a long-term arrangement between an influencer and a brand. This type of influencer advertising involves creating a meaningful connection between the influencer and the brand, allowing for ongoing promotion of the brand’s products or services. One example is fashion influencer and model Jourdan Dunn, who is an ambassador for the skincare brand Glow Recipe. Jourdan has been working with the brand for several years, creating engaging content to promote their products and services.
3. Video Content
   • Video content is one of the most engaging forms of influencer advertising on Facebook. This type of content involves an influencer creating a short video featuring a product or service. For example, beauty YouTuber and influencer Tanya Burr recently created a video in collaboration with Revlon, promoting their new range of lipsticks. The video was shared on both Tanya’s YouTube channel and Revlon’s social media platforms.
4. Giveaways
   • Giveaways are a great way of increasing brand exposure and engaging with audiences. Influencers will team up with a brand and give away products or services in exchange for likes, comments, and shares on Facebook. A great example of this type of advertising is when fashion influencer and model, Millie Mackintosh, teamed up with a cosmetics brand to give away products to her followers.

Types of Influencer Advertising on Youtube in the United Kingdom

 How do influencers advertise products on Youtube in the UK?

1. Unboxing Videos: Unboxing videos involve influencers unboxing and trying out a product, usually in a creative, entertaining way. For example, British Influencer Angus Deayton unboxed and reviewed a new video game console in his YouTube video.
2. Sponsored Videos: Sponsored videos involve influencers promoting products in exchange for payment. British Influencer Laura Joszt created a sponsored video where she promotes a skincare brand to her audience.
3. Tutorials & How-To Videos: Tutorials and how-to videos involve influencers showing viewers how to use a product and its features. British Influencer Anna Newton created a YouTube video tutorial to show viewers how to use a new beauty product.
4. Product Reviews: Product reviews involve influencers giving their opinion about a product, detailing their experiences with it. British Influencer Carla Lane created a YouTube video where she reviews a new fitness tracker.
5. Challenges & Competitions: Challenges and competitions involve influencers encouraging their viewers to complete a challenge or participate in a competition. British Influencer Joe Sugg hosted a YouTube video challenge where viewers were asked to create their own video content.

Types of Influencer Advertising on Twitter in the United Kingdom

How do British influencers advertise products on Twitter?

1. Sponsored Tweets: Sponsored Tweets are tweets that are sponsored by a company or brand and sent out by an influencer on Twitter. This type of Influencer Advertising on Twitter in the UK can help increase brand recognition and make your product or service more visible to a larger audience. Examples of British influencers using Sponsored Tweets are Joe Wicks, Joe Sugg, and Sam Smith.
2. Affiliate Links: Affiliate Links are a way for influencers to monetize their Tweets. Influencers will provide a link to a product or service that they believe in and if the viewer purchases the item using the provided link, the influencer will receive an affiliate commission. Examples of British influencers using Affiliate Links include Zoe Sugg, Jameela Jamil, and JJ Chalmers.

3. Hashtag Promotion: Influencers often use hashtags to promote products or services. By including hashtags such as

     sponsor or # brand, influencers are able to gain visibility and reach a larger audience. Examples of British influencers who have used hashtag promotion include Caroline Flack, Steph Houghton, and Katherine Ryan.

4. YouTube Videos: Influencers often use Twitter to promote their YouTube channel or a specific video by sharing a link leading to their channel or video. Examples of British Influencers who have used this strategy are DanTDM, KSI, and Alfie Deyes.

Types of Influencer Advertising on Linkedin in the United Kingdom

How do influencers advertise products on Linkedin in the United Kingdom?

1. Sponsored Content/Posts: Influencers often create sponsored content to promote products and services on Linkedin. This could consist of a post about a product or service with a link to the company’s website or a post featuring a branded graphic of the product or service. An example of this type of influencer advertising on Linkedin in the United Kingdom is when British influencer, Kim Jones, promoted a new product in collaboration with a major UK business, leading viewers to the company’s website for more information.
2. Live Streams: Influencers can conduct live streams on Linkedin to interact with their followers and discuss a brand’s product or service. During the stream, they may give a demonstration of the product or provide a review. An example of this type of influencer advertising on Linkedin in the United Kingdom is when British influencer, Corinne Bailey Rae, streamed a live Q&A session about a product launch from a UK retailer.
3. Video Content: Influencers can use video content to promote products and services on Linkedin. This could include an unboxing video of a product or a review about a service offered. An example of this type of influencer advertising on Linkedin in the United Kingdom is when British influencer, Alicia Hannah Naomi, created a video showcasing a UK-based company’s product range.
4. Contests and Giveaways: Influencers can run contests and giveaways on Linkedin to promote products and services. This could involve followers submitting entries, such as photos or videos, to win a prize. An example of this type of influencer advertising on Linkedin in the United Kingdom is when British influencer, Emma Gannon, ran a giveaway to promote a UK-based product.

How to get influencers to promote your product in the United Kingdom?

1. Research relevant influencers. Start by researching relevant influencers in your industry who have an audience that matches your target demographic. Look for influencers who post content related to your product offering and engage regularly with their followers.
2. Reach out to influencers. Once you’ve identified the right influencers for your product, reach out to them via email, a direct message on social media, or an introduction from a mutual contact. Be sure to give them an overview of your product and explain why it would be a good fit for their audience.
3. Offer incentives. To motivate influencers to promote your product, offer them an incentive such as a commission on sales, free product, or even a donation to a charity they support.
4. Monitor progress. Monitor the progress of each influencer to ensure they’re providing the desired results. Ask for feedback and make adjustments as necessary.

Top Influencers on Youtube in the United Kingdom and Their Number of Followers

1. Zoella (11.2 million followers): A British vlogger and beauty influencer, Zoella is one of the biggest names in the UK YouTube community. She posts regular lifestyle and beauty content and has a dedicated following.  
2. Joe Sugg (10.5 million followers): Joe Sugg is a British vlogger and comedian, and one of the most followed people on YouTube in the UK. He posts a variety of comedic sketches and challenges.
3. Alfie Deyes (8.8 million followers): Alfie Deyes is best known for his “PointlessBlogVlogs” channel, where he posts fun and light-hearted videos about his daily life.
4. KSI (8.1 million followers): KSI is a British online entertainer and rapper who is most popular for his FIFA gaming videos.
5. DanTDM (7.7 million followers): Daniel “DanTDM” Middleton is a British gamer who uploads Let’s Plays, playthroughs, and reviews of games.
6. ThatcherJoeVlogs (7.3 million followers): Joe Sugg runs two channels on YouTube – a main channel and a vlogging channel. On this one, he posts daily vlogs of his daily life.
7. Caspar Lee (5.9 million followers): Caspar Lee is a British-South African YouTuber, vlogger, and director. His content focuses on lifestyle, comedy, and occasional pranks.
8. Emma Blackery (3.8 million followers): Emma Blackery is a British vlogger, musician, and comedian. She posts comedic sketches and music videos, as well as vlogs and funny stories.
9. PointlessBlogTV (3.4 million followers): PointlessBlogTV is a YouTube channel jointly run by Alfie Deyes and Zoe Sugg. They post funny skits and challenge videos.
10. Lily Pebbles (2.2 million followers): Lily Pebbles is a beauty and lifestyle vlogger from the UK with an impressive following. She posts videos about makeup, hair, travel and lifestyle.
11. Niki and Sammy (1.9 million followers): Niki and Sammy are two sisters who post challenge, prank and skit videos on their channel. They also post about their daily lives.
12. Tanya Burr (1.8 million followers): Tanya Burr is a British YouTube vlogger and make-up artist who posts beauty tutorials and lifestyle content.
13. Marcus Butler (1.6 million followers): Marcus Butler is a British YouTuber and vlogger who posts comedy videos and vlogs about his daily life.
14. Gareth Pitchford (1.6 million followers): Gareth Pitchford is an English YouTuber who posts sketches, challenges, and comedy videos.
15. Sprinkle of Glitter (1.5 million followers): Sprinkle of Glitter is a beauty and fashion vlogger who posts makeup tutorials and product reviews.
16. Jordan Banjo (1.4 million followers): Jordan Banjo is a British dancer and TV presenter who posts dance videos and challenges.
17. Louise Pentland (1.3 million followers): Louise Pentland is a British YouTuber, author, and presenter who posts videos on fashion, beauty, and lifestyle topics.
18. Jamie Genevieve (1.3 million followers): Jamie Genevieve is a Scottish beauty influencer who posts makeup tutorials, product reviews, and travel vlogs.
19. ThatcherJoe (1.2 million followers): Another channel managed by Joe Sugg, this one focuses on his comedy sketches and challenges.
20. Calfreezy (1.2 million followers): Calfreezy – real name Aaron Copley – is an English YouTuber who posts gameplay videos and vlogs about his daily life.

Top Influencers on Instagram in the United Kingdom and Their Number of Followers

1. Zoella - 11.6 million followers: Zoella is a British lifestyle, beauty, and fashion YouTuber and influencer. Her content revolves around makeup tutorials, fashion hauls, advice videos, life hacks, and more.
2. Mrs Hinch - 6.4 million followers: Mrs Hinch is a British Instagrammer who shares her home cleaning tips, DIY projects, and home decor ideas.
3. Joe Wicks - 5.9 million followers: Joe Wicks, also known as The Body Coach, is a fitness guru and best-selling author. He shares fitness tips and recipes to help people live healthier lifestyles.
4. Giovanna Fletcher - 3.6 million followers: Giovanna Fletcher is an author, presenter, and mum-of-three. She shares lifestyle, parenting, and family content on her Instagram page.
5. Michelle Keegan - 3.6 million followers: Michelle Keegan is a British actress and model. She posts pictures and videos from her personal and professional life.
6. David Beckham - 3.4 million followers: David Beckham is a well-known British footballer and public figure. His Instagram page shares pictures and videos from his family life and professional sporting career.
7. Emma Willis - 3 million followers: Emma Willis is a British television presenter and radio host. She shares pictures and videos from her life and her work on her Instagram page.
8. Dani Dyer - 2.3 million followers: Dani Dyer is an English actress, TV personality, and daughter of actor Danny Dyer. Her Instagram page features lifestyle content and snippets from her personal life.
9. Millie Mackintosh - 2.3 million followers: Millie Mackintosh is a British television personality, fashion designer, and model. She shares her fashion and beauty looks on her Instagram page.
10. Professor Brian Cox - 2.2 million followers: Professor Brian Cox is a renowned British physicist. His Instagram page features videos and pictures from his work, as well as science-related content.
11. Rochelle Humes - 1.7 million followers: Rochelle Humes is an English singer, television presenter, and model. She posts updates from her professional life, as well as family-related content on her Instagram page.
12. Joe Sugg - 1.6 million followers: Joe Sugg is a British YouTuber and internet personality, best known for his playful prank videos and vlogs.
13. Fearne Cotton - 1.5 million followers: Fearne Cotton is a British television and radio presenter, as well as an author and mental health campaigner.
14. Katie Piper - 1.5 million followers: Katie Piper is a British TV presenter, author, charity campaigner, and advocate of facial disfigurement.
15. Fleur East - 1.3 million followers: Fleur East is an English singer, songwriter, and former X-Factor finalist. She shares videos and pictures from her professional life on Instagram.
16. Tess Daly - 1.2 million followers: Tess Daly is a British television presenter, best known for her work on Strictly Come Dancing.
17. Khloe Kardashian - 1.1 million followers: Khloe Kardashian is an American television personality, as well as the sister of Kim Kardashian West.
18. Roman Kemp - 1.1 million followers: Roman Kemp is a British radio presenter and television personality, best known for hosting Capital FM Breakfast Show.
19. Susanna Reid - 1.1 million followers: Susanna Reid is a British television presenter, best known for presenting BBC Breakfast.
20. Alexandra Burke - 1 million followers: Alexandra Burke is an English R&B singer, songwriter, and actress. She posts updates from her professional life, as well as her personal life, on her Instagram page.

Top Influencers on Facebook in the United Kingdom and Their Number of Followers

1. Joe Wicks: 6.8 million followers. Joe Wicks is a fitness and lifestyle influencer, TV presenter and best-selling author who has almost 7 million followers on Facebook. He offers advice on working out, eating healthy, living an active lifestyle and more.
2. Zoella: 6.5 million followers. Zoella is an incredibly popular lifestyle and beauty influencer with more than 6.5 million followers on Facebook. She posts about fashion, beauty, travel, and lifestyle topics, helping her followers feel inspired.
3. Jamie Oliver: 6 million followers. Jamie Oliver is a world-renowned celebrity chef and restaurateur who has been creating delicious recipes for over 20 years. With more than 6 million followers on Facebook, he shares cooking tips, recipes, and more.
4. Gary Vaynerchuk: 2.6 million followers. Gary Vaynerchuk is a sought-after business and marketing guru, social media personality, and public speaker. His Facebook page features thought-provoking ideas and advice on the best strategies for businesses to succeed in the digital age.
5. Cassey Ho: 2.5 million followers. Cassey Ho is a popular fitness instructor, yoga teacher and Pilates instructor who has over 2.5 million followers on Facebook. She shares her knowledge and tips on how to stay fit, have a healthy diet, and develop a positive mindset.
6. India Reynolds: 2.3 million followers. India Reynolds is a model and influencer who has over 2.3 million followers on Facebook. She is known for her fashion, beauty, and lifestyle-related posts, inspiring her followers to think outside of the box when it comes to style.
7. Marvin Humes: 2.2 million followers. Marvin Humes is an English singer, songwriter, DJ, and TV presenter. He has more than 2 million followers on Facebook, where he posts about music, style, and entertainment, as well as sharing his favorite products.
8. Sprinkle of Glitter: 2.2 million followers. Sprinkle of Glitter is a hugely popular YouTube star and lifestyle influencer who shares her life on her Facebook page. With more than 2.2 million followers, she posts about beauty, fashion, cooking, and more.
9. Louise Pentland: 2.2 million followers. Louise Pentland is a vlogger, author, and content creator who has over 2.2 million followers on Facebook. She posts about parenting, beauty, fashion, and lifestyle topics and offers her own unique perspective on things.
10. JustJess: 1.9 million followers. JustJess is an influencer and entrepreneur who has more than 1.9 million followers on Facebook. She shares her experiences as an entrepreneur, offers career advice, and posts about lifestyle topics.
11. Tanya Burr: 1.7 million followers. Tanya Burr is a beauty and lifestyle YouTuber who has over 1.7 million followers on Facebook. She shares makeup tutorials, fashion tips, travel advice and more, inspiring her followers to take charge of their lives.
12. Melanie Murphy: 1.6 million followers. Melanie Murphy is an Irish vlogger and author who has more than 1.6 million followers on Facebook. She posts about mental health, beauty, and lifestyle topics, helping to build confidence in her followers.
13. Em Sheldon: 1.5 million followers. Em Sheldon is a fashion and beauty influencer with over 1.5 million followers on Facebook. She posts about the latest fashion trends, beauty tips, and inspirational lifestyle advice.
14. Mark Ferris: 1.3 million followers. Mark Ferris is a popular Irish YouTuber and influencer who has more than 1.3 million followers on Facebook. He shares his personal experiences, offers advice on life and relationships, and entertains with funny videos.
15. Alex Costa: 1.2 million followers. Alex Costa is a men’s fashion and lifestyle influencer with more than 1.2 million followers on Facebook. He shares his style tips, experiences, and advice on how to up your style game and look great in any situation.
16. Sarah Ashcroft: 1.1 million followers. Sarah Ashcroft is a popular UK fashion and beauty influencer who has over 1.1 million followers on Facebook. She posts about the latest fashion trends and beauty tips, helping her followers feel inspired.
17. KSI: 1 million followers. KSI is a British YouTube celebrity and rapper who has more than 1 million followers on Facebook. He posts about his music, entertainment, lifestyle, and more, giving his followers an inside look at his life.
18. Ed Bassmaster: 1 million followers. Ed Bassmaster is an American YouTube star and comedian with close to 1 million followers on Facebook. He posts hilarious videos, jokes, and pranks, and his followers love his unique brand of humor.
19. Saffron Barker: 1 million followers. Saffron Barker is a British YouTuber and influencer who has over 1 million followers on Facebook. She posts about fashion, beauty, lifestyle, and more, helping her followers stay up-to-date on the latest trends.
20. London Hughes: 940,000 followers. London Hughes is a British comedian, writer, and presenter who has more than 940,000 followers on Facebook. She posts about humor, lifestyle, and entertainment topics, and her followers love her witty and relatable content.

Top Influencers on Linkedin in the United Kingdom and Their Number of Followers

1. Emma Wilkinson, Head of Social Media & Digital Communications at Vodafone UK - 59.6K followers: Emma is a highly experienced digital communications and social media expert who has worked with some of the biggest brands in the UK and beyond. She is a great choice for any business looking to advertise on LinkedIn.
2. Eimear O Sullivan, Social Selling and Digital Transformation advocate at Microsoft - 39.3K followers: Eimear has extensive experience in social selling and digital transformation, making her an ideal choice for businesses wanting to find success on LinkedIn.
3. Andrew Grill, Global Partner Executive and Brand Ambassador at IBM - 34.9K followers: Andrew is a true expert in digital marketing and technology, having worked with some of the biggest brands in the world. He is a great choice for any business looking to make their mark on LinkedIn.
4. Mike Elgan, Technical Journalist and Consultant - 33.1K followers: Mike is an experienced journalist, author and consultant who brings an understanding of technology to his writing, making him a great choice for businesses looking to advertise on LinkedIn.
5. Mark Walker, CEO and Founder of Social Media and Digital Marketing Agency, ChannelB – 32.5K followers: Mark is a social media and digital marketing expert, having worked with some of the largest companies in the UK. He is an ideal choice for businesses looking to advertise on LinkedIn.
6. David Amerland, Digital Strategist and Author – 28.8K followers: David is a digital strategist and bestselling author who brings an understanding of technology, marketing, and data to his work. He is a great influencer for businesses looking to reach their target audiences on LinkedIn.
7. Chris Ducker, Founder of Task Bullet and Virtual Staff Finder – 28.8K followers: Chris is an experienced entrepreneur and speaker with a great deal of knowledge in online marketing and e-commerce. He is an excellent choice for any business wishing to advertise on LinkedIn.
8. Steve Dotto, Technology Educator and Digital Strategist – 27.4K followers: Steve is an experienced technology educator and digital strategist, making him a great choice for any business wanting to advertise on LinkedIn.
9. Mark Boulton, Creative Director and Branding Expert – 26.7K followers: Mark is an experienced creative director and branding expert, making him an ideal choice for businesses looking to reach their target audiences on LinkedIn.
10. Guy Clapperton, Freelance writer and speaker – 25.7K followers: Guy is a highly experienced freelance writer and speaker with a strong understanding of digital marketing and technology. He is a great choice for any business looking to advertise on LinkedIn.
11. Helen Reynolds, Digital Adviser and Social Media Strategist – 24.9K followers: Helen has extensive experience in digital marketing and social media strategy, making her an ideal choice for any business wanting to reach their target audiences on LinkedIn.
12. Mark Ritson, Marketer and Professor of Marketing – 23.7K followers: Mark is an experienced marketer and professor of marketing, providing expert advice on how to make the most of digital resources. He is an excellent choice for businesses looking to advertise on LinkedIn.
13. Steve Rayson, Digital Influencer and Speaker – 22.4K followers: Steve is an experienced digital influencer and speaker, providing insights into the online and social media worlds. He is a great choice for businesses looking to make their mark on LinkedIn.
14. Edward Shaw, Digital Strategist and Social Media Manager – 20.2K followers: Edward is a highly experienced digital strategist and social media manager, providing insights into how to best use digital platforms. He is a great choice for businesses looking to advertise on LinkedIn.
15. Will Gowing, Digital Entrepreneur and Content Creator – 19.2K followers: Will is an experienced digital entrepreneur and content creator, providing valuable information on digital marketing and technology. He is a great choice for businesses looking to reach their target audiences on LinkedIn.
16. Emma Jones, Founder of Enterprise Nation – 19.1K followers: Emma is the founder of Enterprise Nation, providing expert advice on digital marketing, e-commerce and business advice. She is an ideal choice for businesses looking to advertise on LinkedIn.
17. Dawn Anderson, Managing Director at Move It Marketing – 18.7K followers: Dawn is a highly experienced marketing expert with a wide-ranging understanding of digital marketing and technology. She is a great choice for any business wanting to advertise on LinkedIn.
18. Sean Thomas, Digital Marketing and Social Media Consultant – 16.9K followers: Sean is a digital marketing and social media consultant, providing valuable insights into how to best use digital platforms. He is an ideal choice for businesses looking to advertise on LinkedIn.
19. Luther Landro, Digital Strategist and Social Media Trainer – 15.4K followers: Luther is a highly experienced digital strategist and social media trainer, providing valuable insights into how to make the most of digital resources. He is a great choice for any business wanting to advertise on LinkedIn.
20. Julian Saxby, Digital Marketer and Consultant – 15.3K followers: Julian is a highly experienced digital marketer and consultant, providing invaluable insights into the online and social media worlds. He is an ideal choice for businesses looking to reach their target audiences on LinkedIn.

Top Influencers on Twitter in the United Kingdom and Their Number of Followers

1. J.K. Rowling (14.5 million followers): Best known for her Harry Potter series, J.K. Rowling is an author, screenwriter, and producer. She has used her Twitter to promote her books, movies, and charity work.
2. 2. David Beckham (12.5 million followers): Former professional football player David Beckham is a highly sought-after brand ambassador and spokesperson. He has used his Twitter account to promote his charity work and lifestyle products.
3. Sam Smith (7.5 million followers): Sam Smith is a singer-songwriter from London and his Twitter account is used to promote his music, concerts and other music-related activities.
4. Adele (6 million followers): Adele is a singer-songwriter from London who is best known for her Grammy-winning albums. She regularly uses her Twitter account to promote her music and upcoming events.
5. James Corden (5.8 million followers): James Corden is an actor, comedian, and talk show host. He uses his Twitter account to promote his shows, and products and services he endorses.
6. Richard Branson (5.6 million followers): Richard Branson is the founder of the Virgin Group and a highly sought-after entrepreneur. He has used his Twitter account to promote his business ventures as well as charities and causes he supports.
7. Gary Lineker (4.8 million followers): Gary Lineker is an English former professional footballer and sports broadcaster. He often uses his Twitter account to promote his football-related activities and other sports-related causes.
8. Alfie Deyes (3.6 million followers): Alfie Deyes is an English YouTuber and vlogger. He often uses his Twitter account to promote his YouTube videos and other products that he endorses.
9. Eddie Izzard (3.6 million followers): Eddie Izzard is a stand-up comedian, actor, and writer. He often uses his Twitter account to promote his live shows and other activities he is involved with.
10. Chris Moyles (3.4 million followers): Chris Moyles is an English radio and television presenter. He often uses his Twitter account to promote his radio show, television appearances, and other projects he participates in.
11. Mathew Horne (3 million followers): Mathew Horne is an English actor, comedian, and presenter. He often uses his Twitter account to promote his work, upcoming projects, and other events.
12. Emma Watson (2.8 million followers): Emma Watson is an English actress and model. She often uses her Twitter account to promote her films, charitable causes, and other projects she is involved in.
13. Jack Whitehall (2.6 million followers): Jack Whitehall is an English comedian, television presenter, and actor. He often uses his Twitter account to promote his stand-up comedy shows, television appearances, and other activities he is involved in.
14. Piers Morgan (2.6 million followers): Piers Morgan is an English journalist, television personality, and author. He often uses his Twitter account to promote his books, television appearances, and other projects he is involved in.
15. Stephen Fry (2.5 million followers): Stephen Fry is an English actor, comedian, and author. He often uses his Twitter account to promote his books, films, and other artistic works.
16. Clare Balding (2.4 million followers): Clare Balding is an English television presenter and sportscaster. She often uses her Twitter account to promote her television shows, sports-related activities, and other events she is involved in.
17. Zoella (2.4 million followers): Zoella is an English YouTuber and vlogger. She often uses her Twitter account to promote her YouTube videos, fashion and lifestyle products she endorses, and other activities she is involved in.
18. Fearne Cotton (2.3 million followers): Fearne Cotton is an English television and radio presenter. She often uses her Twitter account to promote her work, television appearances, and other events she is involved in.
19. Jamie Oliver (2.2 million followers): Jamie Oliver is an English celebrity chef and restaurateur. He often uses his Twitter account to promote his books, cooking-related activities, and other products he endorses.
20. Russell Howard (2.1 million followers): Russell Howard is an English comedian, television presenter, and radio personality. He often uses his Twitter account to promote his stand-up comedy shows, television appearances, and other projects he is involved in.

Rates, Costs, and Prices of Influencer Advertising in the United Kingdom

Rates and costs for influencer advertising in the United Kingdom vary, depending on the size of the influencer’s following and the type of platform used.  

On Instagram, rates typically range from £50 to £1000 per post, but may be higher depending on the reach of the influencer. For example, TV presenter Laura Whitmore charges £2,000 per post, while fashion influencer Lou Teasdale charges £500-£800 per post.

On YouTube, influencers are generally paid based on a cost-per-view rate. Rates on YouTube vary widely, from £0.10 - £0.50 per view to £10 - £15 per thousand views.

Twitter influencers are typically paid based on a cost-per-engagement rate, which can range from £0.5 - £2 per engagement (retweet, comment, etc.).

Facebook posts generally cost less than those on Instagram, with rates starting at around £30 per post and increasing depending on reach. Similarly, Snapchat posts typically cost between £20 - £50 per post.

Finally, TikTok influencers typically charge around£50 - £150 per post, but this can vary depending on the reach of the influencer.

The cost of influencer advertising in the UK depends on the type of influencer and the size of the campaign. Generally, influencers will charge a fee for their services, plus an additional fee for any sponsored posts or videos. The cost can range from a few hundred pounds for a small campaign to thousands of pounds for a larger campaign. 

Below is a list of estimated prices for influencer advertising in the UK, divided by type:

• Micro Influencer (up to 10,000 followers): £100 - £500 per post

• Macro Influencer (10,000 - 100,000 followers): £500 - £2,000 per post

• Celebrity Influencer (more than 100,000 followers): £2,000 - £10,000 per post

• Video Content Influencer (up to 10,000 followers): £150 - £500 per video

• Video Content Influencer (10,000 - 100,000 followers): £500 - £2,000 per video

• Video Content Influencer (more than 100,000 followers): £2,000 - £10,000 per video

• Nano Influencer (up to 1,000 followers): £25 - £100 per post

• Bloggers: £50 - £200 per post

• Social Media Takeovers: £50 - £500, depending on duration and reach

• Social Media Challenges: £50 - £500, depending on duration and reach

• Live Streaming: £50 - £500, depending on duration and reach

• Product Reviews: £50 - £500, depending on duration and reach

• Event Coverage: £50 - £500, depending on duration and reach

• Branded Content: £100 - £1,000, depending on complexity

• Brand Ambassadorship: £200 - £3,000, depending on duration and reach

• Partnership Deals: £500 - £10,000, depending on complexity

• Sponsored Giveaways: £50 - £500, depending on complexity

• Influencer Trips: £500 - £5,000, depending on duration and reach

• Sponsored Contests: £50 - £500, depending on complexity

• Sponsored Social Media Stories: £50 - £500, depending on complexity

• Sponsored Posts: £50 - £500, depending on complexity

• Instagram Takeovers: £50 - £500, depending on duration and reach

• YouTube Takeovers: £50 - £500, depending on duration and reach

• Snapchat Takeovers: £50 - £500, depending on duration and reach

• Facebook Live: £50 - £500, depending on duration and reach

Below is a list of average costs for influencer advertising in the UK.

Micro-Influencers (1,000 - 10,000 followers): 

• One-time Instagram post - £100 - £400 

• Instagram Story - £50 - £200 

• YouTube Video - £200 - £1,000 

• TikTok Video - £100 - £500 

Mid-Level Influencers (10,000 - 100,000 followers): 

• One-time Instagram post - £500 - £2,000 

• Instagram Story - £200 - £1,000 

• YouTube Video - £500 - £2,500 

• TikTok Video - £500 - £2,500 

Macro-Influencers (100,000 - 1 million followers): 

• One-time Instagram post - £2,000 - £10,000 

• Instagram Story - £1,000 - £5,000 

• YouTube Video - £2,500 - £15,000 

• TikTok Video - £2,500 - £15,000 

Celebrity Influencers (1 million+ followers): 

• One-time Instagram post - £10,000+ 

• Instagram Story - £5,000+ 

• YouTube Video - £15,000+ 

• TikTok Video - £15,000+

Here is a breakdown of influencer advertising costs in the UK by type:

Social Media Advertising:

-Facebook Ads: Costs range from £0.50 to £5.00 per click.

-Instagram Ads: Costs range from £0.50 to £10.00 per click.

-Twitter Ads: Costs range from £0.30 to £3.00 per click.

-YouTube Ads: Costs range from £0.25 to £5.00 per view.

Blogger/Influencer Campaigns:

-Blogger/Influencer Outreach: Costs range from £50 to £500 per post.

-Blogger/Influencer Sponsored Posts: Costs range from £150 to £2,000 per post.

-Product Reviews: Costs range from £50 to £500 per post.

-Social Media Posts: Costs range from £50 to £500 per post.

-Video Content: Costs range from £250 to £2,000 per video.

-Gifting/Free Products: Costs range from £50 to £500 per item.

Paid Search:

-Google Ads: Costs range from £0.50 to £5.00 per click.

-Bing Ads: Costs range from £0.50 to £3.00 per click.

Display Ads:

-Banner Ads: Costs range from £0.10 to £1.00 per view.

-Pop-Up Ads: Costs range from £0.15 to £1.50 per view.

-Video Ads: Costs range from £0.25 to £5.00 per view.

Native Advertising:

-Sponsored Content: Costs range from £50 to £500 per post.

-Content Recommendations: Costs range from £0.50 to £5.00 per click.

-Content Discovery Ads: Costs range from £0.50 to £5.00 per click.

Email Marketing:

-Email Ads: Costs range from £0.50 to £5.00 per click.

-Email Blasts: Costs range from £100 to £2,000 per blast.

Affiliate Marketing:

-Commission-Based Ads: Costs range from £0.50 to £5.00 per click.

-Pay-Per-Lead Ads: Costs range from £10 to £100 per lead.

-Pay-Per-Sale Ads: Costs range from £50 to £500 per sale.

Here is a list of some of the most popular influencer platforms and their respective rates:

• Instagram: Rates start at £100 per post and can go up to £500 depending on the influencer’s reach and engagement.

• YouTube: YouTube influencers typically charge around £200-£500 per sponsored video.

• Facebook: Rates start at £100 per post and can go up to £500 depending on the influencer’s reach and engagement.

• Snapchat: Rates start at £50 per post and can go up to £200 depending on the influencer’s reach and engagement.

• Twitter: Rates start at £50 per post and can go up to £200 depending on the influencer’s reach and engagement.

• TikTok: Rates start at £50 per post and can go up to £200 depending on the influencer’s reach and engagement.

• Blogs: Rates start at £50 per post and can go up to £200 depending on the influencer’s reach and engagement.

The cost of influencer advertising in the UK also depends on the type of influencer and the platform used. Here is a list of popular platforms and their associated costs.

Instagram:

Micro-Influencers: £50-£200 per post

Mid-Tier Influencers: £200-£1,000 per post

Top-Tier Influencers: £1,000-£5,000+ per post

YouTube:

Micro-Influencers: £100-£500 per video

Mid-Tier Influencers: £500-£2,500 per video

Top-Tier Influencers: £2,500-£10,000+ per video

Twitter:

Micro-Influencers: £25-£100 per tweet

Mid-Tier Influencers: £100-£500 per tweet

Top-Tier Influencers: £500-£2,000+ per tweet

Facebook:

Micro-Influencers: £50-£200 per post

Mid-Tier Influencers: £200-£1,000 per post

Top-Tier Influencers: £1,000-£5,000+ per post

Other popular influencer advertising platforms in the UK include TikTok, Snapchat, Twitch, and Pinterest. Costs for these platforms vary and can range from £50-£1,000+ per post or video, depending on the influencer and the scope of the campaign.

Here is a list of costs for influencer advertising in the UK, broken down by type of influencer and platform:

Micro-Influencers (1,000-50,000 followers):

Instagram: £50-£150 per post

Facebook: £50-£150 per post

Twitter: £50-£150 per post

YouTube: £50-£200 per post

Medium-Influencers (50,000-500,000 followers):

Instagram: £150-£500 per post

Facebook: £150-£500 per post

Twitter: £150-£500 per post

YouTube: £200-£1,000 per post

Macro-Influencers (500,000-1 Million followers):

Instagram: £500-£1,500 per post

Facebook: £500-£1,500 per post

Twitter: £500-£1,500 per post

YouTube: £1,000-£5,000 per post

Celebrity Influencers (1 Million+ followers):

Instagram: £1,500-£10,000 per post

Facebook: £1,500-£10,000 per post

Twitter: £1,500-£10,000 per post

YouTube: £5,000+ per post

Below is a general cost breakdown of influencer advertising in the UK, organized by type and number of followers:

Micro-Influencers (1000-10,000 followers):

• Social Media Posts: £50 - £500

• Sponsored Posts: £500 - £1000

• Story Posts: £250 - £500

• Giveaways: £200 - £1000

Macro-Influencers (10,000-500,000 followers):

• Social Media Posts: £500 - £2500

• Sponsored Posts: £1000 - £5000

• Story Posts: £500 - £2000

• Giveaways: £500 - £3000

Celebrity Influencers (500,000+ followers):

• Social Media Posts: £2500 - £25,000

• Sponsored Posts: £5000 - £50,000

• Story Posts: £2000 - £20,000

• Giveaways: £3000 - £30,000

Famous UK Influencers:

• Zoella (11.3 million followers): £25,000 - £50,000 

• Joe Wicks (7.8 million followers): £25,000 - £35,000 

• Alfie Deyes (7.6 million followers): £25,000 - £50,000 

• Tanya Burr (4.5 million followers): £20,000 - £30,000 

• Jim Chapman (2.8 million followers): £15,000 - £25,000

Below is a detailed list of influencer advertising prices by type and by some of the more well-known influencers in the UK:

Micro-Influencers (1,000-100,000 followers): 

• Vloggers – £50-£500 per post

• Instagrammers – £50-£500 per post

• YouTube Creators – £50-£500 per post

Mid-Tier Influencers (100,000-1,000,000 followers): 

• Vloggers – £500-£2,500 per post

• Instagrammers – £500-£2,500 per post

• YouTube Creators – £500-£2,500 per post

Top Tier Influencers (1,000,000+ followers): 

• Joe Wicks (10.9m followers) – £15,000-£25,000 per post

• Jazzybum (1.4m followers) – £5,000-£10,000 per post

• KSI (18.7m followers) – £5,000-£15,000 per post

• Zoe Sugg (11.3m followers) – £7,500-£25,000 per post

• PointlessBlog (3.3m followers) – £3,000-£7,500 per post

The cost of influencer advertising in the UK varies widely depending on the influence of the influencer and the type of campaign.

For example, a single Instagram post from a micro-influencer with between 10,000 and 50,000 followers can cost around £50-£150.

For a mid-tier influencer with between 50,000 and 500,000 followers, a single post could cost £200-£500.

Larger influencers with over 500,000 followers can charge up to £2,000 per post.

Below is a list of some of the most famous UK influencers and their approximate cost for a single post or sponsored content:

• Zoella (10 million followers) - £3,000

• Joe Wicks (5 million followers) - £2,000

• Fearne Cotton (1.5 million followers) - £1,000

• Tanya Burr (2.5 million followers) - £1,500

• Gary Barlow (2.2 million followers) - £2,000

• Millie Mackintosh (1.3 million followers) - £1,500

• Gizzi Erskine (1 million followers) - £1,000

• Mrs Hinch (3.8 million followers) - £2,500

• Laura Whitmore (1.3 million followers) - £1,500

• Jack Whitehall (2.2 million followers) - £2,000

• Emma Willis (1.2 million followers) - £1,500

The cost of influencer advertising in the UK varies depending on the type of influencer and the services they provide. Generally, prices will range from £500 - £10,000+ per post.

• Zoella: £7,000 - £10,000 per post.

• Joe Wicks: £5,000 - £7,000 per post.

• Tanya Burr: £4,000 - £5,000 per post.

• Danielle Peazer: £2,000 - £4,000 per post.

• Jim Chapman: £2,000 - £4,000 per post.

• Caspar Lee: £1,000 - £2,000 per post.

• Louise Thompson: £1,000 - £2,000 per post.

• Alfie Deyes: £1,000 - £2,000 per post.

• Niomi Smart: £1,000 - £2,000 per post.

• Marcus Butler: £500 - £1,000 per post.

• Jamie Laing: £2,000 - £4,000 per post.

• Fleur de Force: £1,500 - £3,000 per post.

• Gabriella Lindley: £1,000 - £2,000 per post.

• Lauren Goodger: £1,000 - £2,000 per post.

• Saffron Barker: £1,000 - £2,000 per post.

• InTheFrow: £1,000 - £2,000 per post.

• Lydia Elise Millen: £1,000 - £2,000 per post.

• Jimothy Lacoste: £500 - £1,000 per post.

• Cammie Scott: £500 - £1,000 per post.

Pros and Cons of Influencer Advertising in the United Kingdom

Pros:  

• It enables brands to reach a wide audience that is more likely to engage with them.
• It is a cost-effective way to spread awareness of a brand and build an audience.
• It helps to build credibility and trust with potential customers.
• It allows companies to tap into the influencer’s existing fan base and gain access to an engaged group of people.
• It can provide valuable customer insights and feedback on products and campaigns.  

Cons:

• It can be difficult to ensure authenticity, as there is no guarantee that all influencers are transparent about their relationships with the brands they represent.
• It can be difficult to monitor and measure the return on investment of influencer campaigns.
• The cost of working with influencers can be prohibitive for some brands.
• Influencers can be seen as competing with traditional marketing efforts.
• It can be difficult to ensure that all content meets the standards of the brand, as there is no direct oversight of the content produced by influencers.

Advantages and Disadvantages of Influencer Advertising in the United Kingdom

Advantages:  

1. Reach a Demographic: One of the greatest advantages of influencer advertising in the United Kingdom is the ability to reach a targeted demographic. British influencers have built up a large following of dedicated fans, and brands can leverage this following to reach potential customers in a more cost-effective way. For example, British influencer Zoella has over 11 million followers on Instagram, providing brands with an excellent platform to reach her fans.
2. Authenticity: Influencer advertising in the UK also provides brands with an authentic platform from which to advertise. Because British influencers are seen as trusted individuals, brands can benefit from an increased level of trust from their followers. This helps them to build a strong brand image, gain customer loyalty and increase sales.
3. Cost Efficiency: Influencer advertising in the UK can also be a much more affordable option than traditional forms of advertising. Brands can usually negotiate discounts and deals with influencers, meaning that they can get better value for money. For example, British influencer Louise Pentland has partnered with various brands for a variety of campaigns, including discounts and promotional codes for her followers.
4. Increased Visibility and Brand Recognition: Influencers have a large online following, meaning that partnering with them can dramatically increase brand visibility and recognition in the UK.
5. Targeted Reach: Influencers can help businesses target a specific market or audience, depending on their niche and follower base. This makes it easier to reach people who are likely to engage with the brand’s product or service.
6. Longer Term Benefits: Building a good relationship with an influencer can help to produce longer term benefits for brands, such as increased brand loyalty and more authentic and engaging content.

Disadvantages:

1. Loss of Control: One of the disadvantages of influencer advertising in the UK is that brands have less control over the content that is created by the influencer. This means that there is an increased risk of negative publicity or inappropriate content being posted. It is important for brands to ensure that they have control over the content that is being posted by influencers.
2. Lack of Transparency: Another disadvantage is that it can sometimes be difficult to track the success of an influencer campaign. This is because influencers may not always be transparent about the promotion of a brand or product, leading to an unclear insight into the effectiveness of the campaign.
3. High Risk: Finally, influencer advertising in the UK can be a high risk form of marketing. As influencers will be seen as representatives of the brand, it is important that they are of the highest quality and able to represent the brand in the most positive way. A poorly chosen influencer can result in a significant loss of income and damage to the brand. 
4. Cost and Time: Influencer marketing can be costly and time-consuming. Some influencers may charge high fees for their services and also require additional resources for content creation and management.
5. Unreliable Results: Results from influencer campaigns can be unpredictable, with no guarantees that an influencer will reach the desired target market or that their content will be successful.
6. Fake Followers: Some influencers may have fake followers, meaning that the results of a campaign could be diminished.

Facts About Influencer Advertising in the United Kingdom

1. Influencer marketing in the UK has been on the rise for the past few years and is currently estimated to be worth £2.2 billion.
2. The majority of UK based influencers are based on Instagram, with over 60% of influencers being active on Instagram in the UK.
3. UK influencers have a combined reach of over 14 million people, with an engagement rate of 15%.
4. There are over 4 million influencers in the UK, with an increasing number of micro-influencers.
5. UK influencers receive a median fee of £250 per post, with celebrities charging up to £15,000 per post.
6. Social media accounts are not the only way that influencers make money; they can also receive commission from sales, affiliate links, and sponsored products.
7. 86% of UK marketers believe that influencer marketing has a positive impact on consumer trust and brand loyalty.
8. Influencer marketing campaigns in the UK have generated an average ROI of £5.78 for every £1 spent.

Latest Trends in Influencer Advertising in the United Kingdom

1. Increased Focus on Micro-Influencers: Micro-influencers are gaining attention in the UK as businesses are realising the power of personal recommendations.
2. More Engagement Through User Generated Content: Brands are using user generated content to increase the reach of their campaigns. Consumers are more likely to engage with content that has been created by other consumers, increasing the chance of success when doing influencer advertising.
3. Emphasis on Authenticity and Transparency: Consumers in the UK are increasingly focused on authentic and transparent content, as they want to be sure that the influencers they are engaging with are genuine. This means that brands need to ensure that they are working with influencers who are credible and have a genuine passion for their brand.
4. Use of Social Stories: Businesses in the UK are increasingly utilising Instagram stories and other types of social stories in their influencer campaigns. This allows them to reach a larger audience and engage with followers in a more interactive way.
5. Utilising Influencer Marketplaces: Companies are more and more utilising influencer marketplaces to find the perfect influencers for their campaigns. This helps to make the entire process simpler and more efficient.