Advertising in Netherlands by 2023

Advertising in the Netherlands is expected to remain strong over the next five years, with digital media expected to be the main driver of growth. Cities such as Amsterdam, Rotterdam, Utrecht and The Hague are likely to see significant growth in digital advertising, with mobile and online ads becoming increasingly popular. Digital video is also expected to become more important, particularly in programmatic advertising. Brands will also focus on content marketing activities such as influencer campaigns, as social media continues to gain popularity.

Data will remain a key factor for advertisers when targeting consumers and gaining insights into customer behaviour. Artificial intelligence and virtual reality technology are expected to be widely used by companies looking to keep up with the latest trends. Additionally, sustainability is likely to become more important for advertisers, with a focus on reducing waste and using sustainable materials where possible.