Transit Advertising in Italy

Transit advertising in Italy is the use of public transit vehicles such as buses, trains and trams for the purpose of delivering marketing, promotional, and advertising messages to commuters. Popular transit advertising formats in Italy include posters and digital displays. Transit advertising is often in the form of large-scale advertising campaigns that are displayed on the sides of buses, trains, trams, metro networks and other public transportation vehicles. Transit advertising is a highly effective medium for reaching large numbers of people in high-traffic areas, such as major cities and tourist destinations.