Transit Advertising in France

Transit advertising in France is a form of media advertising used on public transportation networks. This includes ads on the outside of buses, trains, and metro networks, as well as on interior surfaces such as ticket machines, walls and benches. Through transit advertising in France, advertisers can reach a large audience with their message in a cost effective way. Ads can be tailored to target specific audiences in a particular area, often taking advantage of the fact that more than one-third of the population uses public transportation every day. Transit advertising in France is particularly popular with local businesses as it helps them reach a geographically relevant audience.