Advertising inside Stadiums in France

The presence of advertising in French stadiums has become a major part of the football culture in France. From the major sponsors that appear on the sides of the pitch to the product placements in the stands, advertising plays a large role in the French sports experience. Major sponsors such as Coca-Cola and Nike can be found inside stadiums across France, including at Paris Saint-Germain’s Parc des Princes and Olympique de Marseille’s Stade Vélodrome. These large companies use the opportunity to promote their products to a captive audience.