Outdoor Advertising in France

Outdoor (Out-of-Home) advertising in France is the promotion of products and services through outdoor advertising mediums such as billboards, kiosks and signs. Outdoor advertising is popular in France and can be seen on virtually every street corner in major cities like Paris and Lyon. Outdoor advertising is very targeted, allowing companies to place their ads in specific locations or areas. This type of advertising has become increasingly popular for businesses to create awareness, boost sales and gain visibility.

Outdoor advertising in France is an incredibly popular and powerful way to boost brand awareness, spread messages, and build a positive presence in the French market. With its wide range of cities, locations, and ad types, outdoor advertising in France can be used to reach just about any audience, in any setting.

In Paris, one of the most iconic forms of outdoor advertising is the enormous digital signs that flood the Champs-Élysées. At any given moment, hundreds of ads for products ranging from fashion to high-end automobiles can be seen at this world-famous destination. Additionally, there are many other creative forms of outdoor advertising in Paris, including street art, public transit ads, and more.

In Bordeaux, the largest city in France after Paris, outdoor advertising is also very popular. Bordeaux has a wide network of billboards, street signs, banners, and other creative ad formats that make for creative and effective ad campaigns. Additionally, the city is also home to a unique form of outdoor advertising called “fleurs”, which feature colorful and eye-catching flower designs. This type of advertising is often used to promote local businesses, products, and services.

Outdoor advertising is also very popular in Nice, the third-largest city in France. Like Bordeaux, Nice has a wide network of billboards, street signs, banners, and other creative ad formats. One of the most popular and effective ways to advertise in Nice is through the use of “totems”, which are large signs that feature an image or message. Additionally, Nice is home to many unique and eye-catching ad formats, such as digital displays and interactive installations.

Finally, outdoor advertising is also popular in other parts of France, such as Marseille and Lyon. In both cities, outdoor advertising is used to promote a variety of products, services, and events. Marseille is home to many striking and creative forms of advertising, such as illuminated signs, painted murals, and graffiti. Meanwhile, Lyon is known for its many large-scale digital displays and interactive installations.

Overall, outdoor advertising in France is a powerful and effective way to promote products, services, and events. With its wide range of cities, locations, and ad types, outdoor advertising in France can be used to reach just about any audience, in any setting. From iconic digital signs on the Champs-Élysées in Paris to interactive installations in Lyon, outdoor advertising in France is sure to make an impact on any campaign.

Here are some examples of Outdoor Advertising in France:

1. Paris: A billboard advertising a new line of luxury designer handbags in the Champs-Élysées.

2. Marseille: A large wrap-around billboard for a home improvement store on the side of the Palais de la Bourse.

3. Lyon: An advertisement for a special offer on a local florist's services in the city center.

4. Bordeaux: A giant poster advertising a local wine festival on the banks of the Garonne River.

5. Nice: A large digital display promoting a nearby resort on the Promenade des Anglais.

6. Strasbourg: A banner ad for a European soccer tournament near the Strasbourg Cathedral.

7. Lille: A bus-stop ad for a nearby museum near the Gare du Nord.

8. Toulouse: A huge billboard for a new automotive brand in the centre of the city.

9. Nantes: A wall mural for a local charity auction in the Passage Pommeraye shopping mall.

10. Montpellier: A billboard for a new line of athletic apparel in the Place de la Comédie.

Types of Outdoor Advertising in France

1. Billboards: France has a large network of billboards and street furniture that advertisers use to reach their target audiences. These are great for reaching drivers, pedestrians, and public transportation users.

2. Street advertising: Street advertising is a popular option in France, and specializes in outdoor campaigns that combine creativity with visual impact. This type of advertising is perfect for targeting pedestrians and office workers.

3. Transit Advertising: Transit advertising is growing in France and is a great way to reach public transportation users. This type of advertising is usually used to reach a large audience in a short period of time and can be very effective.

4. Digital Out-of-Home: Digital Out-of-Home (DOOH) advertising is becoming more popular in France, as it offers a dynamic and interactive approach to advertising. This type of advertising is perfect for reaching highly targeted audiences in specific locations, such as airports or shopping centers.

5. Portable Advertising: Portable advertising is a great for reaching target audiences on-the-go and at events. This type of advertising is perfect for targeting sports fans, tourists, and more.

Most Popular Outdoor Advertisements and Advertising Campaigns in France

1. Nivea Sun Protect: This campaign was created to educate the public on the importance of sun protection. It featured a series of ads showing people enjoying the outdoors while using sunscreen.

2. Bic 4 Color: This campaign, featuring four colorful Bic pens, was designed to show how the brand can help people express themselves through color and creativity.

3. Michelin: This campaign focused on how Michelin tires are designed to keep drivers safe, secure, and comfortable when traveling.

4. Puma: This campaign was designed to encourage people to be active and stay fit. It featured a series of ads showing people in different colorful Puma outfits, which emphasized movement and athleticism.

5. Adidas: This campaign highlighted the importance of self-expression and featured highlights from professional athletes’ performances.

6. Renault: This campaign showed how Renault vehicles are designed to make everyday life easier and featured cars in different landscapes and atmospheres.

7. Intermarché: This campaign focused on the importance of local businesses and featured ads from local vendors and producers.

Facts About Outdoor Advertising in France

1. French outdoor advertising market is the third largest in Europe.

2. France has a highly regulated outdoor advertising industry and only local companies with specific certificates can legally display advertisements outdoors.

3. The main types of outdoor advertising in France are billboard ads, posters, street furniture and transit advertising.

4. Billboard advertising is particularly popular in France, with over 2,400 billboards on highways and main roads throughout the country.

5. Digital screens are becoming increasingly popular in France as they provide a dynamic medium for advertisers to communicate their messages.

6. In 2019, the outdoor advertising sector in France generated revenues of over €2 billion.

7. Outdoor advertising in France is expected to grow at a compound annual growth rate of 3.2% between 2020 and 2025.

Latest Statistics on Outdoor Advertising in France

The most recent statistics on outdoor advertising in France were published in 2020 by the Conseil Supérieur de l'Audiovisuel (CSA). According to their report, the total revenue generated by French outdoor advertising in 2019 was €2.51 billion, a 1.8% increase compared to 2018. Of that total, €1.4 billion (55.6%) was invested in static advertising (billboards and street furniture), €0.9 billion (35.3%) in digital displays, and €0.2 billion (7.9%) in other forms of outdoor advertising.

Digital displays experienced the most growth, with a 5.4% increase in investments year-over-year. By comparison, investments in static displays only increased by 0.3%. Of the total investments in digital displays, 73.6% was invested in large format digital displays (i.e. jumbo displays), 20.6% in traditional digital displays (e.g. totems), and 5.3% in media screens.

In terms of audience, the CSA report found that in 2019, outdoor advertising reached 47.6 million people in France each week, representing 78.5% of the French population over the age of 12. Of those 47.6 million, 22.2 million were exposed to static advertising, 21.5 million to digital displays, and 3.9 million to other forms of outdoor advertising.

Regulations on Outdoor Advertising in France

1. Outdoor advertising must be located more than 10 meters away from educational institutions, government buildings, public monuments, and public parks.

2. Outdoor advertising is prohibited in places that offer a high risk of death or injury.

3. Billboard advertisements are subject to a minimum distance of 150 meters on highways.

4. Outdoor advertising is controlled by the French Advertising Code and must respect certain standards of decency.

5. All outdoor advertising must be approved by local authorities before it is erected.

6. The size of a billboard advertisement must not exceed 50m².

7. Mobile and animated billboards are prohibited.

8. The French Advertising Code states that outdoor advertising must not cause visual pollution or degrade the urban environment.

Features of Outdoor Advertising in France

1. High Impressions: Outdoor advertising in France reaches a large audience, with thousands of people passing an ad each day. This makes it a great way to reach high numbers of people quickly and easily.

2. Maximal Visibility: Outdoor advertising in France is typically placed in highly visible locations. This ensures that an advertisement is seen by many more people than those who pass by on foot.

3. Affordable: Compared to other forms of advertisement, outdoor advertising in France is relatively affordable. This makes it much easier to plan and budget for a marketing campaign.

4. Creative Possibilities: Outdoor advertising provides many creative possibilities. Ads can be printed on many different surfaces, from walls and hoardings to street furniture and buses.

5. Versatile: Outdoor advertising in France can be used to target both local and national audiences. Ads can be tailored to specific areas, or broadcast far and wide to reach a wider audience.

Most Popular Locations for Outdoor Advertising in France

1. Paris: This bustling capital city is at the top of the list for outdoor advertising in France due to its sheer size, population, and prominence in both the French and European cultures.

2. Southern Coast: The southern coast of France is one of the most popular destinations for outdoor advertising due to its many tourist attractions, including the cities of Nice, Cannes, Monaco, and Marseille.

3. Northern Coast: The northern coast of France is well known for its beautiful beaches and charming towns such as Deauville and Le Touquet. Its mild climate makes it an ideal location for outdoor advertising.

4. Alpine Region: This region of France is home to some of the most stunning landscapes in Europe, including ski resorts and natural parks. Outdoor advertising in the mountains or near ski resorts can be highly effective.

5. French Riviera: This coastal region of France is known for its glamorous lifestyle and iconic landmarks, making it an ideal location for outdoor advertising. It's also a popular holiday destination, so outdoor advertising in the French Riviera can be very helpful for reaching a wide range of customers.

Top Agencies and Companies Providing Outdoor Advertising Services in France

1. JCDecaux - Located in Neuilly-sur-Seine, JCDecaux is a leader in outdoor advertising in France, providing advertising solutions in airports, on street furniture and billboards. They carried out a very successful campaign for Coca-Cola in 2018, where they displayed large billboards at train stations throughout the country.

2. Clear Channel - Based in Boulogne-Billancourt, Clear Channel is one of the largest outdoor advertising companies in France. Their popular campaigns include the 2017 “#JouezLeJeu” campaign to promote the national lottery, which was displayed on large billboards throughout the country.

3. Groupe PUB - Located in Courbevoie, Groupe PUB is another large outdoor advertising company in France. In 2017, they displayed an advertising campaign for Yves Rocher on bus shelters, which had a great impact.

4. Affimédia - Based in the 8th arrondissement of Paris, Affimédia is a leading provider of outdoor advertising services in France. One of their most successful campaigns was for the French bank BNP Paribas, where they made use of innovative digital displays in shopping malls and other busy public spaces.

5. Havas Voyages - Located in Boulogne-Billancourt, Havas Voyages is the largest outdoor advertising agency in France. They recently carried out a promotional campaign for Expedia, which featured giant billboards in the major cities of France.

6. Media Connection - Based in Courbevoie, Media Connection provides outdoor advertising services in France. They recently ran a campaign for Renault that involved displaying billboards in various locations throughout the country.

7. Espace d'Expression - Located in the 9th arrondissement of Paris, Espace d'Expression is a leading outdoor advertising provider in France. In 2019, they executed a campaign for Orange, which featured large posters placed in high-traffic public places throughout the country.

8. JCDecaux France - Located in Montrouge, JCDecaux France is a subsidiary of JCDecaux, providing outdoor advertising solutions in France. They recently ran a campaign for McDonald’s, where they placed billboards in popular public places like shopping malls and train stations.

9. JCMR - Located in Neuilly-sur-Seine, JCMR is a leading provider of outdoor advertising services in France. They recently ran a campaign for L’Oréal, where they used large digital displays to promote their beauty products.

10. Carat Outdoor - Based in Boulogne-Billancourt, Carat Outdoor is another large outdoor advertising company in France. They recently ran a campaign for Disney, which featured large posters and billboards promoting the latest Disney films.

11. Vivaki - Located in Issy-les-Moulineaux, Vivaki provides outdoor advertising solutions in France. They carried out a successful campaign for Canal+ in 2019, which featured innovative digital displays in busy public spaces.

12. Keneo - Based in Boulogne-Billancourt, Keneo is a leading outdoor advertising agency in France. They recently ran a campaign for Clarins, which featured large billboards in popular locations throughout the country.

13. Bouygues Telecom - Located in Boulogne-Billancourt, Bouygues Telecom is another large outdoor advertising provider in France. They displayed a successful campaign for their mobile phone service in 2019, which was featured on billboards in several cities across the country.

14. Havas Media - Located in Neuilly-sur-Seine, Havas Media is a subsidiary of Havas Group and provides outdoor advertising services in France. They recently ran an advertising campaign for Diesel, which featured giant billboards in various locations throughout the country.

15. Sygma - Based in Courbevoie, Sygma is a leading provider of outdoor advertising in France. They recently carried out a successful campaign for the French football team Paris Saint-Germain, which featured large posters and digital screens in popular public spaces.

16. Agence France Presse (AFP) - Located in Paris, AFP is a major provider of outdoor advertising in France. They recently ran a successful campaign for the French government, which featured giant billboards in several cities across the country.

17. Publicis - Based in Neuilly-sur-Seine, Publicis is another large outdoor advertising company in France. They recently ran an advertising campaign for Renault, which featured large posters in public places throughout the country.

18. Carat - Located in Boulogne-Billancourt, Carat is a subsidiary of Aegis Media and provides outdoor advertising services in France. In 2017, they carried out a successful campaign for the French retailer Carrefour, which was displayed on large billboards in train stations and other public places.

19. Mediaplus - Based in Boulogne-Billancourt, Mediaplus is a leading provider of outdoor advertising services in France. They recently ran a campaign for Nescafé, which included displaying large posters in train stations and other busy public spaces.

20. Sud Ouest - Located in Bordeaux, Sud Ouest is another large outdoor advertising company in France. In 2018, they ran an advertising campaign for the French airline Air France, which was displayed on giant billboards in several cities.

21. Europanelist - Located in Paris, Europanelist provides outdoor advertising solutions in France. They recently carried out a campaign for the French supermarket chain Intermarché, which featured large posters in train stations and other locations throughout the country.

22. Havas Out Of Home - Based in Boulogne-Billancourt, Havas Out Of Home is a subsidiary of Havas Group and provides outdoor advertising services in France. They recently ran a campaign for the French discount retailer Leader Price, which featured giant billboards in several cities across the country.

23. Publicis Communication - Located in Neuilly-sur-Seine, Publicis Communication is another large outdoor advertising provider in France. They recently ran a campaign for L’Oréal, which featured innovative digital displays in shopping malls and other busy public places.

24. La Poste - Based in Paris, La Poste is a leading outdoor advertising agency in France. In 2018, they ran a successful campaign for the French bank BNP Paribas, which was displayed on large billboards throughout the country.

25. Sogab - Located in Boulogne-Billancourt, Sogab is a subsidiary of Sogeti and provides outdoor advertising services in France. They recently ran a campaign for the French phone company Orange, which used large posters in high-traffic public places throughout the country.

26. WPP - Based in Boulogne-Billancourt, WPP is another major outdoor advertising provider in France. In 2019, they executed a campaign for Air France, which featured large billboards in the major cities of France.

27. Ogilvy & Mather - Located in Boulogne-Billancourt, Ogilvy & Mather is a leading provider of outdoor advertising in France. They recently ran a campaign for the French airline Easyjet, which featured large posters in popular public places throughout the country.

28. Silver - Based in Boulogne-Billancourt, Silver is a subsidiary of Silver Publicité and provides outdoor advertising services in France. They recently ran a campaign for Renault, which involved displaying billboards in various locations throughout the country.

29. La Maison de la Publicité - Located in Paris, La Maison de la Publicité is another large outdoor advertising company in France. They recently ran a successful campaign for Yves Rocher on bus shelters, which had a great impact.

30. GMF - Based in Boulogne-Billancourt, GMF is a leading provider of outdoor advertising services in France. In 2019, they executed a campaign for Canal+, which featured innovative digital displays in busy public spaces.

31. Adveritas - Located in Boulogne-Billancourt, Adveritas provides outdoor advertising solutions in France. They recently carried out a campaign for the French telecommunications company Bouygues Telecom, which was featured on billboards in several cities across the country.

32. 4D - Based in Boulogne-Billancourt, 4D is another large outdoor advertising provider in France. They recently ran an advertising campaign for the French bank BNP Paribas, which featured giant billboards in several locations throughout the country.

33. duomedia - Located in Boulogne-Billancourt, duomedia is a leading outdoor advertising agency in France. They recently ran a campaign for the French fashion brand Lacoste, which featured large posters in popular public places throughout the country.

34. Hôtels Barrière - Based in Paris, Hôtels Barrière is another large outdoor advertising company in France. In 2018, they displayed a successful campaign for their hotel chain, which was featured on giant billboards in several cities across the country.

35. Groupe Concret - Located in Boulogne-Billancourt, Groupe Concret is a subsidiary of Concret and provides outdoor advertising services in France. They recently ran a campaign for McDonald’s, where they placed billboards in popular public places like shopping malls and train stations.

36. BDDP & Fils - Based in Paris, BDDP & Fils is a leading provider of outdoor advertising in France. They recently carried out a successful campaign for the French retailer Carrefour, which was displayed on large billboards in train stations and other public places.

37. Publicis Conseil - Located in Boulogne-Billancourt, Publicis Conseil is another major outdoor advertising provider in France. In 2017, they ran an advertising campaign for Clarins, which featured large billboards in popular locations throughout the country.

38. Régie Pub - Based in Boulogne-Billancourt, Régie Pub is a leading outdoor advertising agency in France. They recently ran a campaign for Expedia, which featured giant billboards in the major cities of France.

39. Régie M6 - Located in Neuilly-sur-Seine, Régie M6 is a subsidiary of M6 Group and provides outdoor advertising services in France. They recently ran a campaign for Nescafé, which included displaying large posters in train stations and other busy public spaces.

40. CEL - Based in Neuilly-sur-Seine, CEL is another large outdoor advertising company in France. In 2018, they ran a successful campaign for the French football team Paris Saint-Germain, which featured large posters and digital screens in popular public spaces.

Prices, Rates, and Costs of Outdoor Advertising in France

Billboard Advertising in France

Billboard advertising in France is an effective way to reach consumers and build brand awareness. Prices for billboard advertising in France vary depending on location and size of the billboard. Rates for a typical 10 x 6 m billboard range from 5,000 to 10,000 EUR per month. Premium locations, such as in major cities, can cost up to 40,000 EUR per month. Smaller billboards, such as 6 x 4 m, cost between 4,000 and 8,000 EUR per month. Prices also depend on the duration of the campaign, with discounts available for longer-term campaigns.

Bus Shelter Advertising in France

Bus shelter advertising in France is a cost-effective way to reach consumers in urban areas. Rates for bus shelter advertising start at 1,500 EUR per month for a 6 x 3 m display. Prices can be higher for premium locations and larger displays. The cost of a 12 x 6 m display can range from 3,000 to 4,000 EUR per month. Prices may also vary depending on the duration of the campaign, with discounts available for longer-term campaigns.

Transit Advertising in France

Transit advertising in France is an effective way to reach consumers in major cities. Rates for transit advertising range from 3,000 to 7,000 EUR per month for a 10 x 6 m display. Prices may also depend on the duration of the campaign, with discounts available for longer-term campaigns. Transit advertising can also be purchased on a per-impression basis, with rates starting at 0.50 EUR per impression.

Street Furniture Advertising in France

Street furniture advertising in France is a cost-effective way to reach consumers in urban areas. Street furniture advertising typically includes banners, posters, and kiosks. Prices for street furniture advertising start at 1,500 EUR per month for a 10 x 6 m display. Prices may also depend on the duration of the campaign, with discounts available for longer-term campaigns.

Digital Outdoor Advertising in France

Digital outdoor advertising in France is an effective way to reach consumers in major cities. Prices for digital outdoor advertising range from 5,000 to 10,000 EUR per month for a 10 x 6 m display. Prices may also vary depending on the duration of the campaign, with discounts available for longer-term campaigns. Digital outdoor advertising can also be purchased on a per-impression basis, with rates starting at 0.25 EUR per impression.

Other types of outdoor advertising in France include car wraps, street signs, and building wraps. Prices for car wraps start at 1,000 EUR per month for a 10 x 6 m display. Street signs typically cost between 500 and 1,000 EUR per month for a 10 x 6 m display. Building wraps typically cost between 10,000 and 20,000 EUR per month for a 10 x 6 m display. Prices may also vary depending on the duration of the campaign, with discounts available for longer-term campaigns.

*Billboards:

Standard Billboard: Average cost of €2,100-€2,800 per month

Premium Billboard: Average cost of €3,000-€4,000 per month

*Bus Shelters and Street Furniture:

Standard Bus Shelter: Average cost of €200-€300 per month

Premium Bus Shelter: Average cost of €500-€800 per month

Street Furniture: Average cost of €200-€600 per month

*Transit Advertising:

Bus Advertising: Average cost of €650-€900 per month

Train Advertising: Average cost of €1,600-€2,000 per month

Subway Advertising: Average cost of €2,000-€3,000 per month

*Street Advertising:

Wall Advertising: Average cost of €200-€600 per month

Street Pole Advertising: Average cost of €150-€400 per month

*Outdoor Digital Advertising:

Digital Billboards: Average cost of €1,400-€2,200 per month

Digital Bus Shelters: Average cost of €600-€900 per month

Digital Street Furniture: Average cost of €800-€1,200 per month

*Wallscapes:

Standard Wallscape: Average cost of €4,000-€6,000 per month

Premium Wallscape: Average cost of €6,000-€10,000 per month

*Construction:

Standard Construction: Average cost of €2,000-€3,000 per month

Premium Construction: Average cost of €3,000-€5,000 per month

*Stunt Advertising:

Standard Stunt Advertising: Average cost of €1,000-€2,000 per month

Premium Stunt Advertising: Average cost of €2,000-€4,000 per month

 Below is a list of some of the most common types of outdoor advertising in France and their respective prices:

1. Billboard Advertising: Prices start at around €1000/month for a small billboard and can go up to €30,000/month for a large billboard in a prime location.

2. Bus Shelter Advertising: Prices start at around €50/day for a small bus shelter and can go up to €500/day for a large bus shelter in a prime location.

3. Street Furniture Advertising: Prices start at around €100/day for a small advertisement and can go up to €1000/day for a large advertisement in a prime location.

4. Street Pole Advertising: Prices start at around €50/day for a small advertisement and can go up to €200/day for a large advertisement in a prime location.

5. Wall Mural Advertising: Prices start at around €2000/month for a small mural and can go up to €10,000/month for a large mural in a prime location.

6. Street Banner Advertising: Prices start at around €100/day for a small banner and can go up to €500/day for a large banner in a prime location.

7. Bus Advertising: Prices start at around €1000/month for a small advertisement and can go up to €3000/month for a large advertisement in a prime location.

8. Taxi Advertising: Prices start at around €500/month for a small advertisement and can go up to €1500/month for a large advertisement in a prime location.

* Billboard Advertising: 

• Standard Billboard: €2,000-€4,000 per month

• Digital Billboard: €4,000-€10,000 per month

• Street Furniture Advertising: 

• Bus Shelter Ads: €1,500-€2,500 per month

• Street Kiosks: €2,500-€5,000 per month

• Transit Advertising: 

• Bus Ads: €1,000-€3,000 per month

• Metro Ads: €3,000-€7,000 per month

• Airport Advertising: 

• Advertising Space: €4,000-€15,000 per month

• Baggage Claim Ads: €2,000-€5,000 per month

• Street Advertising: 

• Street Pole Ads: €200-€600 per month

• Street Graffiti Ads: €500-€2,000 per month

• Stunt Advertising: 

• Sky Ads: €2,000-€10,000 per month

• Guerrilla Ads: €1,000-€4,000 per month

• Wallscapes: 

• Wall Ads: €2,000-€7,000 per month

• Building Wraps: €4,000-€20,000 per month

• Constructions: 

• Building Signs: €3,000-€10,000 per month

• 3D Sculptures: €5,000-€20,000 per month

Paris

Outdoor advertising in Paris is a great way to get your message out to a large audience. Prices for outdoor advertising in the city of Paris vary depending on the type of advertisement, size, location and duration. Billboard advertising is one of the most popular forms of outdoor advertising in Paris, with prices ranging from €2,000 to €5,000 per month, depending on the size and location of the billboard. Bus shelter advertising can also be effective, with prices ranging from €150 to €400 per month. Additionally, advertising on the sides of buses or trams can range from €800 to €2,000 per month. Prices for advertising on metro walls or trains can also vary depending on size, location and duration, ranging from €1,000 to €3,500 per month.

Lyon

Outdoor advertising in Lyon is an effective way to reach a large audience. Prices for outdoor advertising in the city of Lyon vary depending on the type of advertisement, size, location and duration. Billboard advertising is one of the most popular forms of outdoor advertising in Lyon, with prices ranging from €1,500 to €3,000 per month, depending on the size and location of the billboard. Bus shelter advertising can also be effective, with prices ranging from €100 to €300 per month. Additionally, advertising on the sides of buses or trams can range from €500 to €1,500 per month. Prices for advertising on metro walls or trains can also vary depending on size, location and duration, ranging from €600 to €2,500 per month.

Marseille

Outdoor advertising in Marseille is a great way to reach a large audience. Prices for outdoor advertising in the city of Marseille vary depending on the type of advertisement, size, location and duration. Billboard advertising is one of the most popular forms of outdoor advertising in Marseille, with prices ranging from €1,000 to €2,500 per month, depending on the size and location of the billboard. Bus shelter advertising can also be effective, with prices ranging from €50 to €200 per month. Additionally, advertising on the sides of buses or trams can range from €400 to €1,000 per month. Prices for advertising on metro walls or trains can also vary depending on size, location and duration, ranging from €400 to €2,000 per month.

Prices, costs and rates for outdoor advertising in France vary depending on the type, location and size of the advertisement. Below is a price list, detailed by type of advertisement, in some of the most popular cities in France:

Paris

• Bus Shelters/Digital Bus Shelters: €3,000 to €8,000 per month

• Street Furniture (posters, benches, kiosks, etc.): €1,000 to €5,000 per month

• Large Format Posters: €1,000 to €20,000 per month

• Digital Large Format Posters: €4,000 to €20,000 per month

• Digital Billboards: €20,000 to €50,000 per month

• Airport Advertising: €50,000 to €500,000 per month

Lyon

• Bus Shelters/Digital Bus Shelters: €2,000 to €6,000 per month

• Street Furniture (posters, benches, kiosks, etc.): €700 to €4,000 per month

• Large Format Posters: €700 to €15,000 per month

• Digital Large Format Posters: €3,000 to €15,000 per month

• Digital Billboards: €15,000 to €40,000 per month

• Airport Advertising: €40,000 to €400,000 per month

Marseille

• Bus Shelters/Digital Bus Shelters: €1,500 to €4,000 per month

• Street Furniture (posters, benches, kiosks, etc.): €500 to €3,000 per month

• Large Format Posters: €500 to €10,000 per month

• Digital Large Format Posters: €2,000 to €10,000 per month

• Digital Billboards: €10,000 to €30,000 per month

• Airport Advertising: €30,000 to €300,000 per month

Below is a general guide to the rates for outdoor advertising in some of these locations.

Paris:

Large Format Posters: €4,000 - €8,000 per month

Subway Advertising: €2,000 - €8,000 per month

Bus Advertising: €2,500 - €5,000 per month

Street Furniture Ads: €1,500 - €5,000 per month

Marseille:

Large Format Posters: €2,000 - €5,000 per month

Subway Advertising: €1,000 - €4,000 per month

Bus Advertising: €1,500 - €3,000 per month

Street Furniture Ads: €1,000 - €4,000 per month

Nice:

Large Format Posters: €2,000 - €4,000 per month

Subway Advertising: €1,000 - €3,000 per month

Bus Advertising: €1,500 - €2,500 per month

Street Furniture Ads: €1,000 - €3,000 per month

Bordeaux:

Large Format Posters: €1,500 - €3,000 per month

Subway Advertising: €1,000 - €2,500 per month

Bus Advertising: €1,500 - €2,000 per month

Street Furniture Ads: €1,000 - €2,000 per month

The prices, costs, and rates for outdoor advertising in France vary depending on the premium location and type of advertisement. In Paris, premium locations include the Champs-Elysees, which is known as the most prestigious outdoor billboard in the world, and the Louvre, which is known for its iconic and eye-catching displays. Both of these locations have higher rates than other locations in the city. For example, a billboard in the Champs-Elysees can cost up to €50000, whereas a billboard in the Louvre can cost up to €40000. 

In the French countryside, premium locations include popular tourist attractions and historical sites. For example, the Eiffel Tower and the Palace of Versailles are both popular tourist attractions, and the rates for outdoor advertising in these locations can be quite high. A billboard in the Eiffel Tower can cost up to €25000, and a billboard in the Palace of Versailles can cost up to €30000. 

In coastal cities, premium locations include beaches and boardwalks. For example, a billboard in the famous beach of Cannes can cost up to €20000, and a billboard in the popular boardwalk of Nice can cost up to €15000. 

Overall, the prices, costs, and rates for outdoor advertising in France vary widely depending on the location and type of advertisement. Outdoor advertising in premium locations can be quite expensive, but it is also a great way to reach large audiences and make a lasting impression.

The cost of outdoor advertising in France varies depending on the type, size, location and duration of the advertisement. Below is an overview of the approximate costs for each of these factors:

Type:

• Billboards: €20-€40 per square meter (depending on the location).

• Street banners: €3-€6 per square meter.

• Posters: €2-€4 per square meter.

• Digital screens: €50-€200 per day.

Size:

• Billboards: can range from 2-4 meters depending on the location.

• Street banners: usually 1.2 meters or 2.4 meters wide.

• Posters: usually 2.5 meters wide.

• Digital screens: usually 2.5 meters wide but can be up to 10 meters in size.

Location:

• Billboards: prices vary greatly depending on the location. Ads placed in high-traffic areas tend to be more expensive.

• Street banners: prices are usually determined by the number of streets the banner is placed on.

• Posters: prices vary depending on the location and visibility of the poster.

• Digital screens: prices vary depending on the location, visibility and length of time the ad is displayed.

Duration:

• Billboards: typically rented out on a monthly basis, with discounts available for longer leases.

• Street banners: typically rented out on a weekly basis, with discounts available for longer leases.

• Posters: typically rented out on a weekly basis, with discounts available for longer leases.

• Digital screens: typically rented out on a daily basis, with discounts available for longer leases.

Here are the average prices for various types of outdoor advertising in France:

1. Bus Shelter Ads: Usually ranging from €50-€1,000 per month, depending on location and size. Prices for bus shelter ads in major cities such as Paris, Lyon, and Bordeaux typically range from €200-€500 per month.

2. Street Furniture Ads: Prices range from €100-€2,000 per month, depending on location and size. Prices for street furniture ads in major cities such as Paris, Lyon, and Bordeaux typically range from €400-€1,000 per month.

3. Digital Billboard Ads: Costs for digital billboard ads range from €500-€20,000 per month. Prices for digital billboard ads in major cities such as Paris, Lyon, and Bordeaux typically range from €2,000-€15,000 per month.

4. Wallscape Ads: Prices typically range from €1,000-€25,000 per month, depending on location and size. Prices for wallscape ads in major cities such as Paris, Lyon, and Bordeaux typically range from €5,000-€20,000 per month.

5. Street Pole Ads: Prices usually range from €50-€1,000 per month, depending on location and size. Prices for street pole ads in major cities such as Paris, Lyon, and Bordeaux typically range from €200-€500 per month.

6. Metro Advertising: Costs for metro advertising range from €2,000-€20,000 per month, depending on location and size. Prices for metro ads in major cities such as Paris, Lyon, and Bordeaux typically range from €5,000-€15,000 per month.

7. Airport Advertising: Costs for airport advertising range from €2,000-€20,000 per month, depending on location and size. Prices for airport ads in major cities such as Paris, Lyon, and Bordeaux typically range from €5,000-€15,000 per month.

8. Taxi Advertising: Prices usually range from €200-€2,000 per month, depending on location and size. Prices for taxi ads in major cities such as Paris, Lyon, and Bordeaux typically range from €400-€1,000 per month.

9. Mobile Billboard Ads: Costs for mobile billboard ads range from €500-€10,000 per month, depending on location and size. Prices for mobile billboard ads in major cities such as Paris, Lyon, and Bordeaux typically range from €2,000-€7,000 per month.

10. Cinema Advertising: Prices typically range from €100-€1,500 per month, depending on location and size. Prices for cinema ads in major cities such as Paris, Lyon, and Bordeaux typically range from €400-€1,000 per month.

Advantages and Disadvantages of Outdoor Advertising in France

Advantages:

1. Outdoor advertising offers a large geographical flexibility and reach, allowing you to target customers in various parts of France. This type of advertising can be targeted to a wide range of locations, such as high traffic areas, public transportation stops and even shopping malls.

2. Outdoor advertising is often more economical than other forms of advertising, making it cost effective for any business

3. It is an effective way to spread the word about your business, with the potential to reach many people at one time.

4. Outdoor advertising has a higher recall rate than other forms of advertising, meaning that once people have seen it, they are likely to remember it.

Disadvantages:

1. Outdoor advertising can be far less targeted than other forms of advertising, meaning that your ad may not be seen by the right people.

2. Outdoor advertising can be expensive, in particular in more densely populated areas.

3. It can be difficult to measure the effectiveness of outdoor advertising campaigns, making it harder to determine whether or not it is achieving the desired results.

4. Outdoor advertising is often subject to weather conditions, meaning that it can be difficult to guarantee that customers will be able to see your advertisement.

Pros and Cons of Outdoor Advertising in France

Pros:

1. Outdoor advertising can be a very cost-effective way of reaching a large audience. Compared to other forms of advertising, outdoor advertising generally has lower upfront costs and is more affordable to produce and deploy.

2. Outdoor advertising can be used to target specific audiences in France. For example, billboard ads can be strategically placed in areas that are frequented by the desired demographic, such as near schools or business districts.

3. Outdoor advertising can create strong brand awareness, as it is constantly visible to passersby. This can help build recognition and trust in the brand.

Cons:

1. Outdoor advertising can be difficult to control and monitor. This can lead to oversaturation and clutter, which can result in ads becoming less effective.

2. Outdoor advertising can be seen as intrusive and disruptive, especially if it is placed in a residential area. This can lead to complaints from locals and potential negative publicity for the brand.

3. Outdoor advertising does not provide any direct feedback as to its effectiveness. This makes it difficult to measure the results of the campaign, which can make it difficult to optimize future campaigns.

Most Expensive and the Cheapest Ways of Outdoor Advertising in France

The most expensive outdoor advertising in France is large scale billboard advertising, which can cost up to €10,000 per square meter in major cities such as Paris, Lyon, Marseille and Bordeaux. Other prominent forms of outdoor advertising include lightboxes, LED screens, street furniture, and bus advertising, all of which can range from €5,000 to €10,000 per square meter.

The cheapest form of outdoor advertising in France is still effective: poster advertising. Posters can be found at street level, on walls and on windows in cities across the country, and costs range from €50 to €300 per square meter. Other economical forms of outdoor advertising in France include banner ads, vinyl prints and leaflets.

20 Most Creative Outdoor Ads in France

1. McDonald's- A giant French fry was erected outside the entrance to a McDonald's restaurant in Bordeaux.

2. Nescafé- A massive replica of a coffee cup with steam made of fog machines was placed in the center of Toulouse.

3. Danone- A billboard featuring a baby bottle with the message "Vous Allez Bien" ("You Will Be Okay") was placed in Lyon.

4. Evian- Giant plastic bottles featuring the word "Evian" were placed in Marseille.

5. Citroën- A giant car was constructed from wood and suspended from a bridge in Nice.

6. GDF Suez- An interactive game was held in which participants had to construct a model of a building in Paris.

7. Yves Rocher- A billboard featuring a bouquet of flowers was placed in Strasbourg.

8. Renault- A billboard featuring a car with the message "Ne Me Quitte Pas" (Don't Leave Me) was placed in Nantes.

9. Orange- A massive orange was constructed and placed in front of a store in Lille.

10. L'Oréal- A billboard featuring a woman with the message "Vous Êtes Belle" (You Are Beautiful) was placed in Brest.

11. Nike- A giant shoe was placed in a public square in Rennes.

12. McArthurGlen- A billboard featuring a woman in a shopping cart with the message "Explorez la Mode" (Explore Fashion) was placed in Tours.

13. SNCF- A train-shaped sculpture was placed in the middle of Paris.

14. Carrefour- A giant shopping cart was placed in the middle of Caen.

15. La Poste- A giant post box was placed in front of the main post office in Montpellier.

16. Total- A billboard featuring an oil derrick was placed in Lorient.

17. Intermarché- A billboard featuring a supermarket trolley was placed in Saint-Etienne.

18. EDF- A billboard featuring a light bulb with the message "On Allume" (We Light Up) was placed in Toulon.

19. Peugeot- A billboard featuring a car with the message "Vivez Votre Passion" (Live Your Passion) was placed in Angers.

20. BNP Paribas- A billboard featuring a bank statement with the message "Et Vous ?" (And You?) was placed in Le Havre.

ROI for Outdoor Advertising in France

The return on investment (ROI) for outdoor advertising in France varies greatly depending on the location and type of advertisement. Generally speaking, outdoor advertisements in highly populated urban areas such as Paris can be more expensive but yield higher ROI. Targeted campaigns that are carefully planned and executed can yield up to 5 times the cost of the original investment. Additionally, more expensive formats such as billboards tend to have higher ROI than smaller formats such as bus stop adverts.

ROI can also be boosted by using data-driven analytics to track and measure the effectiveness of outdoor advertising campaigns. This allows brands to identify which locations and formats are driving the most interest and can help inform future campaigns.

Latest Trends in Outdoor Advertising in France

1. Digital Signage: Digital signage is quickly becoming one of the most popular forms of outdoor advertising in France. Companies are investing in digital signage to reach their target audiences with dynamic, eye-catching visuals. From billboards and street furniture to shopping centers and public spaces, digital signage can be found everywhere.

2. Augmented Reality: Augmented reality is also gaining traction in outdoor advertising in France. This technology allows companies to create interactive experiences that can be enjoyed by passers-by in a variety of settings, from shopping centers to public parks.

3. Vehicle Wraps: Vehicle wraps are increasingly popular as a way to get the word out about a specific product or campaign while on the move. Companies are investing in custom wrappings for their vehicles, leveraging them as mobile billboards.

4. Creative Street Art: Street art has become a popular way to engage with consumers in France. Companies are teaming up with artists to create eye-catching installations that can be enjoyed by passers-by.

5. Virtual Reality: Virtual reality is being used to create immersive experiences that engage with viewers in a more meaningful way. Companies are using this technology to create interactive experiences that can be enjoyed by viewers in public spaces.

Things You Need to Know Before Launching an Outdoor Advertising Campaign in France

1. Understand the French Advertising Regulations: Before launching an outdoor advertising campaign in France, you need to be familiar with the French advertising regulations. These regulations vary depending on the type of media you are using, the location of your advertisement, the target audience, and other factors.

2. Research the Local Market: Before launching an outdoor advertising campaign in France, it’s important to research the local market. This includes understanding the French culture, language, and preferences when it comes to outdoor advertising.

3. Consider the Target Audience: When launching an outdoor advertising campaign in France, it is important to consider the target audience. Are you trying to reach the French public or tourists? Knowing the demographic of the area you are targeting is key to having a successful campaign.

4. Choose the Right Format: It’s important to choose the right format when launching an outdoor advertising campaign in France. This includes deciding between a digital or traditional campaign, as well as the type of signage, billboards, and displays that will best reach your target audience.

5. Set a Realistic Budget: Lastly, you need to set a realistic budget for your outdoor advertising campaign in France. Outdoor advertising can be costly, so it’s important to research the estimated costs for the type of advertisement you’re planning to launch.

Which Industries Use Outdoor Advertising in France the Most?

1. Automotive: French automotive brands such as Peugeot, Renault, Citroen, and Volkswagen use outdoor advertising to build brand awareness and showcase their latest offers and promotions.

2. Food & Beverage: French food and beverage companies such as Danone, Carrefour, and Nestlé heavily rely on outdoor advertising to promote their products.

3. Retail & Shopping: French retailers such as Conforama, Darty, and Fnac have used outdoor advertising to promote their sales and special offers.

4. Financial Services: Banks, insurance companies, and other financial institutions in France make use of outdoor advertising to increase their visibility and reach a wider audience.

5. Telecommunications: Telecom companies such as Orange, SFR, and Bouygues Telecom use outdoor advertising to communicate their latest services, plans, and promotions.

Does Outdoor Advertising Work in France?

Outdoor advertising is an effective way for companies to reach potential customers in France. A 2020 survey by Kantar found that out-of-home advertising in France reached 62% of people aged 15-49 at least once a week. Additionally, 80% of respondents reported that they noticed out-of-home advertising in France, with 68% saying they found it to be useful. Outdoor advertising is also becoming increasingly popular in France, as digital signage and screens become a popular medium for engaging potential customers.