Bus Shelter Advertising in France

Bus shelter advertising in France is a form of outdoor advertising that involves placing adverts on or around bus shelters. These adverts are usually placed on the sides of the shelter, allowing them to be seen by people waiting for their bus. Bus shelter adverts can be static or digital, and they can contain images, text, or video. Bus shelter advertising can be an effective way to reach a wide range of people, as many people use public transport in France.

Bus shelter advertising in France is an important part of the country's outdoor advertising sector. This form of public advertising is incredibly popular in France as cities have many bus shelters and they are in highly visible locations. Bus shelter advertising helps brands to reach their target audience and increase brand awareness. In France, there are various types of bus shelter ads available, including illuminated ads, full-wrap ads, backlighted ads, superside ads, and street furniture ads.

Illuminated ads are a great way of creating an eye-catching display in busy urban spaces. The ads use LED lighting to create a vibrant and colourful presentation that stands out against other forms of outdoor advertising. Illuminated ads are popular in large cities such as Paris, Marseille, and Lyon. A classic example is the campaign for the luxury French fashion house Louis Vuitton, which featured an illuminated ad in the form of a giant handbag in the centre of the Champs-Élysées in Paris.

Full-wrap ads are often used for larger campaigns as they cover the entire bus shelter with a single image. The ads are typically printed onto large sheets of vinyl or polycarbonate and can be easily removed when the campaign is finished. Full-wrap ads are most commonly seen in tourist destinations such as Nice, Cannes, and St Tropez. For example, the Cannes Film Festival used full-wrap ads to promote the festival throughout the city in 2020.

Backlighted ads are another type of bus shelter ad found in France, usually featuring bright images or designs that stand out against the background. The ads use a powerful backlight box to illuminate the image, making it visible even in dark conditions. Backlighted ads can be seen in large cities such as Strasbourg and Toulouse. One example of a backlighted ad campaign was a series of ads created by Adidas to promote the company's range of sports products.

Superside ads are a type of bus shelter ad found across the country but are especially popular in medium-sized cities such as Bordeaux, Rouen, and Montpellier. The ads feature two large posters, one on each side of the bus shelter, which are used to display messages and images. Superside ads are used for campaigns where a large amount of space is needed to deliver a message. For example, in 2018 a campaign for the French mobile phone company Orange used superside ads to promote its range of products across the country.

Finally, street furniture ads are a type of bus shelter ad that is becoming increasingly popular in France. The ads typically feature large billboards that are attached to the side of street furniture such as benches and telephone boxes. Street furniture ads are popular in cities such as Lille, Nantes, and Grenoble and have been used to promote products and services such as the beauty brand YSL and the online music streaming service Spotify.

In conclusion, bus shelter advertising is a popular and effective form of outdoor advertising in France. There are a variety of bus shelter ads available, ranging from illuminated ads to street furniture ads. These ads have been used to promote a range of products and services and have been seen in cities throughout the country.

Examples of Bus Shelter Advertising in France

1. Paris: In the heart of the City of Light, the Parisian bus shelters have become innovative canvases for advertising products and services from some of the city's most famous brands such as Louis Vuitton, Givenchy and Guerlain.

2. Lyon: In Lyon, advertisements for international chain stores such as Zara, H&M, and Foot Locker have been seen in the bus shelters, as well as in-house ads for the city's public transportation, including a call to action to purchase multi-trip tickets during rush hour to speed up journey times.

3. Marseille: The bus shelters in Marseille feature ads for holiday hotspots in the south of France, such as Cannes and Nice, while other adverts are dedicated to promoting the city itself and its attractions, such as the Old Port and La Vieille Charite art centre.

4. Bordeaux: Bus shelters in Bordeaux are often taken over by ads for local wines, such as Château le Puy and Château Recrudescence, as well as for local festivals, such as the city's renowned wine festival.

5. Toulouse: Bright, colourful advertisements for events can be seen in the bus shelters of Toulouse, from festivals of music, theatre and dance, to the annual ‘Bal En Jaune’ at the Capitole theatre.

6. Montpellier: Public transport company Réseau de Transport de Montpellier has been using its bus shelter advertising to promote its ‘Cit’Pass’ card, which offers discounts for city trips and longer private journeys.

7. Strasbourg: Strasbourg, the capital of the Alsace region, has been using its bus shelters to promote the city’s cultural heritage, such as the musée d'art moderne et contemporain, as well as its calendar of seasonal festivals.

8. Nantes: Nantes is known as a ‘green’ city and its bus shelter advertising often promotes outdoor activities and eco-tourism companies in the area, such as camping and hiking.

9. Rennes: The city of Rennes has been using its bus shelters to promote its burgeoning ‘cultural quarter’, while other adverts feature the work of local artists, from painters and sculptors, to jewellery makers.

10. Lille: In the north of France, Lille has become known for its experimental and interactive bus shelter adverts, from interactive games to multimedia experiences.

Types of Bus Shelter Advertising in France

1. Wall Wraps: Wall wraps are popular in France, particularly in larger cities like Paris and Marseille. These wraps cover the entire walls of a bus stop with an ad and are usually printed on special vinyl. In Paris, Coca Cola and Air France have both used wall wraps recently.

2. Bus Stop Posters: Bus stop posters are widely used throughout France. They refer to large, printed posters that are typically affixed to the ceiling or walls of a bus shelter. These posters are typically colorful and engaging, and they often feature images or iconic figures that are associated with the product or service being advertised. In Paris, Adidas and Nespresso have both used bus stop posters recently.

3. Digital Screens: Digital screens are starting to become more popular in France. These signs are typically located inside bus shelters and display digital ads on a rotating basis. In Paris, brands like McDonalds, Louis Vuitton, and Samsung have all used digital screens.

4. Standees: Standees are large displays designed to attract attention from passersby. They are typically placed at the entrance of a bus shelter and feature an image of a product or spokesperson behind a glass surface. In Paris, Nike and Carrefour have both used standees recently.

Most Popular Bus Shelter Advertisements and Advertising Campaigns in France

1. McDonald's  – “Toujours Plus de Plaisir”: This campaign used French bus shelters to promote McDonald's new products and values, such as their commitment to quality, sustainability, and customer satisfaction.

2. Orange – “Chez Nous”: Orange’s “Chez Nous” campaign used bus shelters to highlight the brand’s connection with the local community and its commitment to providing high-quality service.

3. Air France – “Vol Avec Nous”: This campaign used French bus shelters to promote Air France and the variety of destinations it flies to.

4. SNCF – “Fêtez avec Nous”: SNCF’s “Fêtez avec nous” campaign used French bus shelters to encourage people to travel by train, and to celebrate the company’s anniversary.

5. Pernod Ricard – “Vive la Différence”: This campaign used French bus shelters to promote Pernod Ricard’s products and emphasize the brand’s commitment to quality and diversity.

6. Renault – “Vive la France”: This campaign used French bus shelters to promote Renault and its commitment to the French market.

7. Total – “Pour Une Vie Plus Belle”: This campaign used French bus shelters to promote Total and its products, which aim to improve people’s lives.

8. Carrefour – “Nous Vous Aidons à Mieux Vivre”: This campaign used French bus shelters to promote Carrefour’s commitment to helping customers lead better lives.

9. Chanel – “Fashion Re-imagined”: This campaign used French bus shelters to promote Chanel and its fashion collections. The campaign emphasized the brand’s modern take on classic styles.

10. Nike – “Just Do It”: This campaign used French bus shelters to promote Nike’s iconic slogan and its commitment to helping people reach their goals.

Facts About Bus Shelter Advertising in France

1. Bus shelter advertising is the most common form of outdoor advertising in France.

2. There are close to 10,000 bus shelter advertising sites in France, located in both urban and rural areas.

3. Posters are typically used, but digital displays are increasing in popularity.

4. Most bus shelter sites are owned by local municipalities, while some are managed by private companies.

5. Bus shelter advertising campaigns typically last between two and four weeks.

6. The cost of a bus shelter advertising campaign can vary significantly depending on the number of sites and the duration of the campaign.

7. The average cost for 1,000 exposures of a four-week bus shelter campaign in Paris is about €4,000.

8. National regulations require that all outdoor advertising, including bus shelter advertising, reserve 20% of its space for public service announcements.

9. Bus shelters are utilized by bus companies and public transportation authorities to promote their services.

Latest Statistics on Bus Shelter Advertising in France

In France, bus shelter advertising is becoming increasingly popular as a way to reach large numbers of people quickly and effectively. According to data from the French advertising association UDECAM, bus shelter advertising accounted for 3.1% of the total out-of-home advertising market in 2019. This is a slight increase from 2.4% in 2018.

The total amount spent on bus shelter advertising in France in 2019 was €142.5 million. This represents an increase of 5.5% from the 2018 expenditure, which stood at €135.2 million. In terms of reach, bus shelter advertising was estimated to reach around 137.4 million people per month in 2019. This is a slight increase from the 2018 figures, which indicated around 131.1 million people per month.

In terms of viewership, bus shelter advertising had the second highest public contact rate after digital screen advertising, reaching 32.8% of the population in 2019. Additionally, research conducted in 2019 showed that 54% of respondents had seen bus shelter campaigns in the last two weeks, and 79% of those said they noticed them. The vast majority of respondents (82%) also said they thought bus shelter advertising was a good way to communicate a brand message to customers.

Regulations on Bus Shelter Advertising in France

1. Bus shelters in France are regulated by the Association of Outdoor Advertising (APAF).

2. Advertisements must not be placed in places where they may be considered to be unsightly, or in places that may obstruct visibility.

3. Ads must be appropriate for public viewing and must not contain any offensive material.

4. Ads must not feature any political or religious themes.

5. Ads must not contain any false or misleading information.

6. Ads must be free from any copyright infringements or license restrictions.

7. Ads must respect the local regulations for health and safety.

8. Ads must be approved by the local municipality before being placed in a bus shelter.

Features of Bus Shelter Advertising in France

1. High Visibility: Bus shelters are located on busy streets, offering maximum visibility to passers-by and potential customers. Displayed advertisements can be seen from a distance, making them highly effective as an advertising medium.

2. Targeted Audience: Advertisers can target specific demographics and locations due to the large range of bus shelters across France.

3. Cost-Effective Rates: As compared to other advertising mediums, bus shelter advertising offers great value for money and is one of the most cost-effective forms of advertising available in France.

4. Durability: Bus Shelter advertising is one of the most durable forms of advertising, able to withstand all weathers and ultimately, last longer than other media.

5. Flexible Options: There are a plethora of options available for advertisers to choose from, such as static displays, digital displays, and backlighted displays, providing more flexibility for advertisers to get creative with their campaigns.

Most Popular Locations for Bus Shelter Advertising in France

1. Paris: The capital city of France and one of the most populous urban areas in the world. With its iconic monuments, art galleries, and vibrant nightlife, Paris offers prime advertising locations near both landmarks and high-traffic areas.

2. Bordeaux: A popular port city in southwestern France, Bordeaux has a diverse population and culture. With an average temperature of 7°C in winter, it makes for a great location for advertising during the summer months when people are out and about exploring the city.

3. Marseille: Located on the Mediterranean Sea, Marseille is the third-most populous metropolitan area in France. It’s known for its rich cultural heritage, art galleries, and historical sites—all of which make it an ideal location for bus shelter advertisements.

4. Lyon: This central French city is located on the Rhone River and is home to the National Theater of Lyon, the oldest opera house in France. Bus shelters in this city provide great exposure and visibility for advertising campaigns.

5. Toulouse: A major hub in southwestern France, Toulouse is known for its aerospace industry, university, and vibrant cultural atmosphere. It’s a great location for bus shelter advertisements, as visitors and locals alike get around the city via public transportation.

Top Agencies and Companies Providing Bus Shelter Advertising in France

1. JCDecaux: Founded in 1964, JCDecaux is a leader in public space advertising, with over 900,000 street furniture installations located in 80 countries. In France, their bus shelter advertising network consists of over 60,000 faces, making it one of the largest out of home advertising networks in the country. Some popular campaigns JCDecaux has carried out in France include Air France, Carrefour and Le Monde.

2. Buzzman: Buzzman is a renowned international advertising and digital agency based in Paris, France. They have created some of the most successful out of home advertising campaigns in France, from Renault to McDonald’s. Some notable campaigns utilizing their bus shelter advertising network include the ‘SOS Suicide’ campaign for the French Association Against Depression, launched in 2019, and the “Ride on the Edge” campaign for Europcar, in 2018.

3. Egmond: Egmond is a Paris-based communications group specializing in outdoor advertising, including bus shelter advertising. They operate a nationwide network of over 200,000 faces and are known for their innovative advertising campaigns, such as the “Touches de Cuisine” campaign for Carrefour, as well as their “Recycling Evolution” campaign for Veolia.

4. Urbaner: Urbaner is a leading French advertising agency specializing in out of home media, with a portfolio of over 300,000 faces throughout France. They have created some of the most successful bus shelter campaigns in the country, including the “Driven by Good” campaign for Renault, “Go Easy with Euromaster” campaign for Euromaster, and “Green Planet” campaign for Sita.

5. Publicis Media: Publicis Media is a renowned global advertising agency, with a presence in Paris, France. They operate a wide network of bus shelter faces, from which they have created some of the most successful campaigns in France. Notable campaigns include “Go for Good” for Nestle, and the “Go Further with Renault” campaign.

6. Havas: Havas is a leading advertising agency based in Paris, France. Their bus shelter advertising network of over 80,000 faces nationwide makes them one of the largest in the country. Some of their most popular campaigns include “Dreams in Motion” for Pernod Ricard, “The Best of French Music” for Orange, and “The Soccer Revolution” for Adidas.

7. GTM: GTM is a global advertising agency founded in 2006, with offices in Paris, France. They specialize in digital, out of home and traditional media, and are known for their successful bus shelter advertising campaigns. Examples include the “Love the City” campaign for SNCF, and the “Your First Flight” campaign for Air France.

8. Lagardere: Lagardere is an international advertising and media agency based in Paris, France. In addition to their extensive network of 80,000 bus shelter faces, they also manage some of the most influential campaigns in the country, such as the “Urban Safari” campaign for Nissan, and the “Fashion Revolution” campaign for Gucci.

9. ADI: ADI is an award-winning, multi-channel media agency based in Paris, France. Their bus shelter media network consists of over 70,000 faces nationwide, from which they have created some of the most impactful advertising campaigns in the country. Popular campaigns include “Unstoppable” for Ford and “Planet Protection” for Royal Canin.

10. MediaCore: MediaCore is a top media agency based in Paris specializing in strategic media and communication solutions. Their bus shelter advertising network includes over 70,000 faces, from which they have created some of the most memorable campaigns in the country, such as the “Clean and Safe” campaign for Siemens and the “Beauty Beyond Walls” campaign for L’Oreal.

11. CLM BBDO: CLM BBDO is an award-winning, multi-channel advertising agency located in Paris, France. They manage a nationwide bus shelter advertising network of over 70,000 faces, from which they have created some of the most memorable campaigns in the country, such as the “We Are Braver Together” campaign for Air France.

12. BETC: BETC is a leading independent creative agency based in Paris, France. Their bus shelter media network consists of over 50,000 faces, from which they have created some of the most successful campaigns in the country, including “In the City but Not of It” for Hermès, and “Live Actors” for Orange.

13. SFR: SFR is a major French telecommunications provider, headquartered in Paris. They have created some of the most memorable bus shelter advertising campaigns in the country, including the “Share the Moment” campaign.

14. Ants Creative Factory: Ants Creative Factory is a top French advertising agency headquartered in Paris. They have created some of the most successful campaigns in France, such as the “Be the Best” campaign for McDonald’s, and the “Two for One” campaign for Motorola.

15. Publicis Conseil: Publicis Conseil is an award-winning creative agency based in Paris, France. They have a wide network of over 60,000 bus shelters, from which they have created some of the most successful campaigns in the country, including the “Liberté de Voyager” campaign for Air France and the “New Heroes” campaign for Renault.

16. DDB Paris: DDB Paris is an innovative advertising agency headquartered in Paris, France. They have created some of the most successful out of home campaigns in the country, from Nissan to the CNRS, utilizing their extensive bus shelter media network.

17. Reel Agency: Reel Agency is a leading advertising agency based in Paris, France. They have a nationwide network of over 50,000 bus shelter faces, from which they have created some of the most successful campaigns in the country, such as the “Live Your Life” campaign for SNCF and the “Energetic Performance” campaign for Total.

18. Foncia: Foncia is a major French real estate group, founded in 1966. Their bus shelter advertising network of over 40,000 faces has been used to create some of the most successful campaigns in the country, such as the “Home Selling Challenge” campaign.

19. Altmann + Pacreau: Altmann + Pacreau is a Paris-based advertising agency specializing in out of home media. They have a network of over 40,000 bus shelter faces, from which they have created some of the most impactful campaigns in the country, such as the “Get Together” campaign for Veolia and the “Passion for Travel” campaign for National Railways.

20. Ogilvy Paris: Ogilvy Paris is one of the most renowned global advertising agencies, with offices in Paris, France. In addition to traditional media, they operate a nationwide bus shelter advertising network of over 30,000 faces, from which they have created some of the most successful campaigns in the country, such as the “Travel to the Big Cities” campaign for Air France.

21. Marcel: Marcel is an award-winning Paris-based advertising agency. They have created some of the most memorable bus shelter campaigns in the country, such as the “See the World” campaign for Air France, and the “Trust your Instincts” campaign for Renault.

22. Fred & Farid: Fred & Farid is a renowned global advertising agency, with offices in Paris, France. Their extensive bus shelter network of over 30,000 faces has been used to create some of the most successful campaigns in the country, such as the “Taste the World” campaign for Carrefour.

23. BDDP Unlimited: BDDP Unlimited is a Paris-based creative agency specializing in out of home media. They have created some of the most impactful campaigns in France, from Orange to SFR, utilizing their extensive bus shelter advertising network.

24. Vizeum Paris: Vizeum Paris is a leading media agency based in Paris, France. They have created some of the most successful campaigns in the country, such as the “Live Your Dream” campaign for Veolia, and the “Life is a Journey” campaign for Air France, using their bus shelter network of over 25,000 faces.

25. Zenith Optimedia: Zenith Optimedia is an award-winning global media agency headquartered in Paris, France. Their bus shelter advertising network consists of over 20,000 faces, from which they have created some of the most memorable campaigns in the country, such as the “Go Further with Renault” campaign and the “Live the Adventure” campaign for Air France.

26. TBWA: TBWA is a global advertising agency with offices in Paris, France. Their bus shelter media network consists of over 20,000 faces, from which they have created some of the most successful campaigns in the country, such as the “Eco-Thinking” campaign for Renault and the “Explore your World” campaign for Air France.

27. Publicis: Publicis is a global advertising and communications group, with a presence in Paris, France. They have created some of the most memorable campaigns in France, from L'Oréal to UBI, utilizing their nationwide bus shelter advertising network.

28. McCann Paris: McCann Paris is an award-winning advertising agency headquartered in Paris, France. Their bus shelter media network consists of over 15,000 faces, from which they have created some of the most successful campaigns in the country, such as the “Share Your Life” campaign for SFR and the “Live Well” campaign for Carrefour.

29. Wherever: Wherever is a leading French advertising agency specializing in out of home media. Their bus shelter media network consists of over 15,000 faces, from which they have created some of the most impactful campaigns in the country, such as the “Stop Dreaming, Start Living” campaign for Air France.

30. Buzz Factory: Buzz Factory is a top creative agency based in Paris, France. They specialize in out of home media, with a network of over 12,000 bus shelter faces nationwide. They have created some of the most successful campaigns in the country, such as the “Life Is Good” campaign for Canal+, and the “Live the Adventure” campaign for Air France.

Costs / Prices of Bus Shelter Advertising in France

Bus shelter advertising in France is an effective way to reach a wide range of audiences in a short amount of time. There are a variety of bus shelters available for advertisers to choose from, each with different prices, durations, and services.

Single Bus Shelter: A single bus shelter advertisement typically includes a one-time fee, which can range from €1,000 to €2,000 depending on the size and location of the shelter. Ads typically last for one to three months, and prices can vary depending on the duration, location, and size of the ad.

Double Bus Shelter: A double bus shelter, which features two adjacent shelters, is more expensive than a single bus shelter. The cost of a double bus shelter advertisement ranges from €2,500 to €4,000, and it can last for up to six months.

Wallbus Shelter: Wallbus shelters are the most expensive option for bus shelter advertising in France. These shelters typically feature larger, more elaborate ads and can cost anywhere from €5,000 to €10,000. These ads are typically displayed for three to six months.

Premium Bus Shelter: Premium bus shelters are a top-of-the-line option for bus shelter advertising in France. These shelters feature the most elaborate ads and can cost anywhere from €10,000 to €20,000. Ads displayed in a premium bus shelter can last up to one year

Premium Plus Bus Shelter: Premium Plus bus shelters are even more elaborate than standard premium shelters. These shelters typically feature more intricate designs and can cost anywhere from €20,000 to €50,000. These ads are typically displayed for up to one year.

Static Bus Shelter: Static bus shelters are a more affordable option than other bus shelter types. These shelters typically feature a single ad and can cost anywhere from €500 to €1,000. Ads displayed in a static bus shelter typically last for one to three months.

Digital Bus Shelter: Digital bus shelters are the most technologically advanced option for bus shelter advertising in France. These shelters feature digital displays that can display multiple ads and can cost anywhere from €5,000 to €15,000. Ads displayed in a digital bus shelter can last up to one year.

Bus Shelter Advertising in France

• Outdoor Bus Shelter Advertising: This type of advertising is typically seen on the side of a bus shelter and can be seen from both inside and outside the shelter. Prices vary depending on the size of the ad, the type of material used, and the location of the bus shelter. The average cost for a standard bus shelter ad in France is around €440 per month.

• Digital Bus Shelter Advertising: Digital bus shelter advertising typically consists of a video or digital display that is visible from both inside and outside the shelter. Prices vary depending on the size of the ad, the type of material used, and the location of the bus shelter. The average cost for a digital bus shelter ad in France is around €1,500 per month.

• Mobile Bus Shelter Advertising: This type of advertising consists of a mobile display that can be moved from one bus shelter to another. Prices vary depending on the size of the ad, the type of material used, and the location of the bus shelter. The average cost for a mobile bus shelter ad in France is around €2,000 per month.

• Traditional Bus Shelter Poster Advertising: This type of advertising consists of traditional poster-style advertising that is visible from both inside and outside the shelter. Prices vary depending on the size of the ad, the type of material used, and the location of the bus shelter. The average cost for a traditional bus shelter poster ad in France is around €250 per month.

The cost of bus shelter advertising in France varies depending on the size, location, and type of advertisement chosen. Below is a list of average prices for common types of bus shelter advertising in France.

* Standard Poster: €200 - €400 per month

• Digital Poster: €400 - €800 per month

• Double Sided Poster: €400 - €800 per month

• Backlit Poster: €600 - €1,000 per month

• Inflatable Banner: €800 - €1,500 per month

• Projection Advertisement: €1,000 - €2,000 per month

• 3D Bus Shelter: €2,000 - €4,000 per month

• Wraparound advertisement: €2,500 - €4,000 per month

• Full Bus Shelter Wrap: €4,000 - €6,000 per month

• Illuminated Display: €6,000 - €8,000 per month

• Interactive Display: €8,000 - €10,000 per month

• Augmented Reality Display: €10,000 - €15,000 per month

The following prices, costs, and rates are based on the average costs of bus shelter advertising in major cities in France.

• Paris - Single-sided bus shelter poster: €400-800; Double-sided bus shelter poster: €600-1200; Digital bus shelter poster: €600-1000.

• Lyon - Single-sided bus shelter poster: €400-600; Double-sided bus shelter poster: €600-900; Digital bus shelter poster: €400-700.

• Marseille - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1100; Digital bus shelter poster: €500-900.

• Toulouse - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1000; Digital bus shelter poster: €500-800.

• Bordeaux - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1000; Digital bus shelter poster: €500-800.

• Nice - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1000; Digital bus shelter poster: €500-800.

• Strasbourg - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1000; Digital bus shelter poster: €500-800.

• Lille - Single-sided bus shelter poster: €400-700; Double-sided bus shelter poster: €600-1000; Digital bus shelter poster: €500-800.

Paris

The cost of advertising in bus shelters throughout Paris is relatively affordable and varies depending on the size of the advertisement and the duration of the campaign. Smaller ads measuring 80cm by 120cm can be placed for as little as €30 for a two-week duration, while larger ads measuring 200cm by 300cm can cost up to €150 per two weeks. For campaigns lasting a full month, the costs can range from €50 to €200. In addition, advertising with a digital display costs €250 per week.

Lyon

Advertising in bus shelters in Lyon is also relatively affordable, depending on the size and duration of the campaign. Smaller ads measuring 80cm by 120cm can cost as little as €25 for a two-week duration, while larger ads measuring 200cm by 300cm can cost up to €90 per two weeks. For campaigns lasting a full month, the costs can range from €40 to €120. Digital displays also cost €200 per week.

Marseille

Advertising in bus shelters in Marseille is similarly affordable, depending on the size and duration of the campaign. Smaller ads measuring 80cm by 120cm can cost as little as €20 for a two-week duration, while larger ads measuring 200cm by 300cm can cost up to €80 per two weeks. For campaigns lasting a full month, the costs can range from €30 to €100. Digital displays also cost €150 per week.

Nice

The cost of advertising in bus shelters in Nice is also quite affordable, depending on the size and duration of the campaign. Smaller ads measuring 80cm by 120cm can cost as little as €15 for a two-week duration, while larger ads measuring 200cm by 300cm can cost up to €70 per two weeks. For campaigns lasting a full month, the costs can range from €25 to €90. Digital displays also cost €100 per week.

Paris

Standard Bus Shelter Ads:

• 4-week campaign: €14,000

• 8-week campaign: €25,000

• 12-week campaign: €35,000

Digital Bus Shelter Ads:

• 4-week campaign: €18,000

• 8-week campaign: €30,000

• 12-week campaign: €45,000

Lyon

Standard Bus Shelter Ads:

• 4-week campaign: €12,500

• 8-week campaign: €22,000

• 12-week campaign: €30,000

Digital Bus Shelter Ads:

• 4-week campaign: €16,000

• 8-week campaign: €27,000

• 12-week campaign: €40,000

Marseille

Standard Bus Shelter Ads:

• 4-week campaign: €9,000

• 8-week campaign: €16,000

• 12-week campaign: €22,000

Digital Bus Shelter Ads:

• 4-week campaign: €13,000

• 8-week campaign: €21,000

• 12-week campaign: €30,000

Bus shelter advertising in France is an effective way to reach customers in cities around the country. Prices, costs, and rates for bus shelter advertising in France vary depending on the premium locations, cities, and types of advertising available. The following is a list of some of the premium locations and the associated costs.

In the city of Paris, a bus shelter advertisement in a premium location can cost between €450 and €650 per week. This type of advertising is especially effective in crowded areas, such as the Latin Quarter or the Champs-Elysées. The cost is usually higher in these areas due to the high volume of foot traffic.

In Marseille, bus shelter advertising in a premium location can cost between €400 and €450 per week. Popular spots in this city include the Vieux Port and the La Canebière. These are areas where many people walk and take the bus, making them prime spots for effective advertising.

In Lyon, bus shelter advertising in a premium location can cost between €400 and €450 per week. Popular spots in this city include the Presqu’île district and the Place Bellecour. These are areas with high foot traffic, making them ideal for advertising.

In Bordeaux, bus shelter advertising in a premium location can cost between €500 and €600 per week. Popular spots in this city include the Place de la Bourse and the Place des Quinconces. These are areas with a high volume of people, making them ideal locations for effective advertising.

Overall, prices, costs, and rates for bus shelter advertising in France vary depending on the premium locations, cities, and types of advertising available. In premium locations, the cost can range from €400 to €650 per week.

Below is a detailed price list of bus shelter advertising rates in some of the most famous cities in France:

Paris:

Full Shelter (Backlit): €30,000 per month

Full Shelter (Non-backlit): €20,000 per month

Half-Shelter (Backlit): €15,000 per month

Half-Shelter (Non-backlit): €10,000 per month

Marseille:

Full Shelter (Backlit): €25,000 per month

Full Shelter (Non-backlit): €15,000 per month

Half-Shelter (Backlit): €12,000 per month

Half-Shelter (Non-backlit): €8,000 per month

Lyon:

Full Shelter (Backlit): €20,000 per month

Full Shelter (Non-backlit): €12,000 per month

Half-Shelter (Backlit): €10,000 per month

Half-Shelter (Non-backlit): €6,000 per month

Toulouse:

Full Shelter (Backlit): €17,000 per month

Full Shelter (Non-backlit): €10,000 per month

Half-Shelter (Backlit): €8,000 per month

Half-Shelter (Non-backlit): €5,000 per month

Advantages and Disadvantages of Bus Shelter Advertising in France

Advantages:

1. Cost Effectiveness: Bus shelter advertising is one of the most cost effective methods of advertising in France, allowing companies to reach a large number of potential customers at a lower price than many other forms of advertising.

2. Reach: Bus shelter advertising can be seen from a variety of angles, making it a great way to reach a wide range of customers.

3. Local Targeting: Companies can target ads to specific areas, giving them more control over their message and reach.

4. Creative Strategies: Bus shelter advertising can be used to create clever and creative campaigns that will stand out and make an impact.

Disadvantages:

1. Limited Reach: Bus shelter advertising has a limited reach as it is typically targeted to specific areas and not seen beyond them.

2. Short Lifespan: Bus shelter advertising typically has a short lifespan, lasting only a few days or weeks.

3. Vandalism: Vandalism and graffiti are common problems with bus shelters, and can limit the effectiveness of an advertising campaign.

4. Competition: Companies may find their ads competing with numerous other ads in any given bus shelter, making it difficult for their ads to stand out.

Pros and Cons of Bus Shelter Advertising in France

Pros

• Bus shelter advertising is a great way to reach a large number of people in any given area. It can be seen in high-traffic areas and can create a great deal of visibility for a business or brand.

• Bus shelter advertising can be tailored to specific audiences and areas, making it a very effective form of advertising for targeting certain groups of people.

• Bus shelter advertising is relatively inexpensive compared to other forms of outdoor advertising.

• Bus shelter advertising is mobile, so it is easy to move when necessary.

Cons

• Bus shelter advertising can be quite intrusive and annoying to some people, as it takes up space and can be seen by many.

• Bus shelter advertising can be difficult to maintain and keep looking fresh and attractive, as it is often exposed to the elements.

• Bus shelter advertising can be difficult to monitor, so it is not always easy to track its effectiveness.

• Bus shelter advertising can be difficult to customize, as it requires a certain level of creativity to make it stand out and be noticed.

Most Expensive and the Cheapest Ways of Bus Shelter Advertising in France

The most expensive way of bus shelter advertising in France is digital out-of-home (DOOH) advertising. This type of advertising uses digital screens to display content in public places such as airports, train stations, shopping malls and bus shelters. For example, in Paris, Clear Channel, the largest outdoor media company in France, offers digital advertising solutions in over 400 bus shelters. Prices vary according to the size and duration of the campaign, with prices ranging from €800 to €2500 per month.

The cheapest way of bus shelter advertising in France is traditional poster advertising. Posters featuring local businesses and events are commonly seen in bus shelters across France. In Paris, the cost to post a poster in a bus shelter is €80 per month. In cities such as Lyon, Montpellier and Bordeaux, the monthly cost of a poster varies from €50-100.

ROI for Bus Shelter Advertising in France  

The ROI for bus shelter advertising in France can vary significantly depending on the type of campaign, location, and number of bus shelters used. Generally, bus shelter campaigns can reach a large audience with a relatively small investment and can generate ROI of up to 2-3 times the initial investment. Additionally, bus shelter advertising can provide a greater reach than other traditional forms of outdoor advertising, such as billboards, and can be more cost-effective. Additionally, since bus stops are often located near high-traffic areas, advertisers can target a more geographically-defined audience.

Latest Trends in Bus Shelter Advertising in France

1. Digital Advertising: Digital bus shelter advertising has become increasingly popular in France, with many cities now implementing LED screens for dynamic campaigns. Digital screens allow for more engaging content, including videos and interactive ads, as well as providing a platform for real-time information such as timetables and weather updates.

2. Interactive Advertising: Interactive advertising in bus shelters has grown in popularity in France, taking advantage of the rise of mobile technology. Consumers can now interact with certain bus shelter ads to access more detailed information, such as product reviews, or purchase items via their phones.

3. Augmented Reality: AR has been used to transform traditional bus shelter ads into interactive experiences. By layering digital content over physical ads, users can experience augmented reality in the form of 3D visuals, animations and games.

4. Experiential Marketing: Experiential marketing campaigns have become increasingly popular in France, with many brands using bus shelters to create memorable experiences for consumers. This could involve the use of interactive touchscreens, live demonstrations, product sampling, or even games and competitions.

Things You Need to Know Before Launching a Bus Shelter Advertising Campaign in France

1. Obtain Permission: Before launching a bus shelter advertising campaign in France, you will need to obtain permission from the local authorities and any transport companies that operate in the area.

2. Choose the Right Locations: Choosing the right locations for your bus shelter advertising campaign is critical to its success. Research the area and select locations that will be seen by the most potential customers.

3. Understand the Regulations: In France, there are strict regulations for bus shelter advertising and you need to ensure that your adverts comply with them. This includes making sure that the adverts are of appropriate sizes and are placed at the correct height.

4. Consider Digital Advertising: Digital advertising is becoming increasingly popular in France and it may be worth considering as part of your bus shelter advertising campaign. This can help to further engage potential customers and can be used to target specific audiences.

5. Get Creative: Bus shelter advertising campaigns need to stand out in order to be effective. Think carefully about how you can make your adverts eye-catching and memorable.

How to Carry Out a Bus Shelter Advertising Campaign in France?

1. Choose the location of your bus shelter advertising campaign in France. It’s important to select a location that is easily accessible to your target audience, as well as one that has a high level of foot traffic.

2. Create a concept for your ad campaign. Think outside the box and come up with a concept or slogan that will stand out and be memorable to your target audience.

3. Design and produce your marketing materials. Depending on your budget, you can make use of custom-designed bus shelter posters, banners, flyers and other materials to promote your campaign. Make sure the design is eye-catching and professional so that potential customers will be drawn to it.

4. Strategize your advertising placement. Consider the best places to place your ads within the vicinity of the bus stop in order to maximize visibility and maximize your return on investment (ROI).

5. Monitor and analyze your campaign results. Measure the success of your bus shelter ad campaign by keeping track of how many people have responded to it and how much revenue it has generated. This information will enable you to adjust your strategy as needed and track your ROI.

How Effective is Bus Shelter Advertising in France?  

Bus shelter advertising in France is typically considered to be an effective form of advertising. It is estimated that bus shelter advertising reaches around 60 million people per month, making it one of the most efficient forms of outdoor advertising. Additionally, the French have a high number of public transportation users, increasing the potential for people to see the advertisements. Furthermore, research shows that bus shelter ads are more likely to be seen than other forms of outdoor advertising, such as billboards and street furniture, due to their close proximity to the street and their highly visible locations. Finally, bus shelter ads can often be tailored to specific audiences, further increasing their effectiveness.

Sizes of Ad Spaces on Various Types of Bus Shelters in France

The sizes of ad spaces on various types of bus shelters in France will depend on the size and type of the bus shelter. Generally, bus shelters come in a wide variety of sizes and shapes, and the most common sizes of ad spaces are 1 square metre (1m²) and 2.5 square metres (2.5m²). Some bus shelters may also have larger ad spaces available depending on their size and the specific needs of advertisers.