Advertising inside Airports in France

Advertising inside airports in France is a great way for brands to reach their target audience and to promote their business. Airports in metropolitan areas such as Paris, Lyon, and Marseille are some of the most popular locations for airport advertising due to their high levels of international travelers.

In Paris, Charles de Gaulle Airport is the main hub for international flights and offers numerous opportunities for advertisers to reach travelers from all over the world. At Charles de Gaulle, advertisers have access to a wide range of advertising mediums such as billboards, banners, digital screens, posters, and more.

In Lyon-Saint Exupéry Airport, advertisers can take advantage of the high volume of travelers passing through on their way to destinations inside and outside of France. Advertisers at Lyon-Saint Exupéry Airport can use traditional methods such as billboards and banners or can opt for more advanced options such as interactive digital displays.

Marseille Provence Airport is another popular destination for advertisers in France. This airport sees a large number of travelers each year, giving brands the opportunity to reach an international audience with their message. Advertising mediums at Marseille Provence Airport include static billboards, banners, digital screens, and more.

Bordeaux-Mérignac Airport is also a great option for airport advertising in France. This airport sees over five million passengers annually and is the perfect place for advertisers to reach both local and international travelers. Advertising methods available at Bordeaux-Mérignac Airport include posters, banners, billboards, digital displays, and more.

Advertising inside airports in France is an effective way to get your brand’s message out to a large number of travelers from all over the world. Airports offer a wide range of advertising options that can be tailored to reach your target audience in an efficient and cost-effective way. From Paris to Bordeaux and all points in between, airport advertising in France allows brands to effectively promote their business on a global scale.

Types of Advertising inside Airports in France

1. Billboards: Billboards are one of the most common forms of advertising inside airports in France. They provide a large, eye-catching display for brands to showcase their message. Billboards can be used to promote a company’s products and services, or to create awareness about a particular brand or initiative.

2. Banners: Banners are another popular form of advertisement inside airports in France. They are typically hung from the ceiling or walls and provide a high level of visibility for advertisers. Banners can be used to promote a company’s brand, services, or products.

3. Digital Screens: Digital screens are an effective way to reach travelers and tourists at airports in France. These screens display digital advertisements which offer the potential to reach more people than traditional advertisement methods such as billboards and banners.

4. Floor Graphics: Floor graphics are an effective way to reach travelers and tourists in airports in France as they are highly visible and often walk over multiple times during their journey through the airport. Floor graphics can be used to create awareness about a particular brand, product, or service or simply to create a unique atmosphere in the airport itself.

5. Wall Graphics: Wall graphics are also an effective way to reach travelers and tourists at airports in France, as they are highly visible and can be seen from far away. Wall graphics can be used to create awareness about a particular brand, product, or service or simply to create a unique atmosphere in the airport itself.

6. Kiosks: Kiosks provide an interactive experience for travelers and tourists at airports in France by displaying information about products, services, locations, and attractions. Kiosks can be used to help travelers find what they need quickly while also providing an additional opportunity for advertisers to reach potential customers with their message.

7. Video Ads: Video ads provide a unique way for advertisers to reach their target audience at airports in France through engaging visual content that stands out from other forms of advertising media. Video ads are an excellent way for brands to make a lasting impression on travelers as they move through the airport's terminals.

Characteristics Of Advertising inside Airports in France

1. Target Audience: Advertising inside airports in France can target a large number of travelers and tourists from all over the world.

2. Variety: Advertising inside airports can be done through a variety of methods such as billboards, banners, digital screens, and more.

3. Cost-Effective: Airport advertising offers brands the opportunity to reach international travelers and business people at a cost-effective rate.

4. Visibility: Advertising inside airports can be highly visible to passengers, allowing for maximum exposure and brand recognition.

5. Creative Formatting: Advertisers can create unique and creative concepts to stand out from the competition and capture the attention of their target audience.

6. Location: Airport advertising allows brands to reach customers in a convenient location, where they may have time to view the ad before or after their flight.

7. Timing: Ads are displayed for a certain amount of time, giving brands the opportunity to make an immediate impact on their target audience.

8. Reach: Airport advertising allows brands to reach a large number of potential customers in a short period of time.

9. Flexibility: Brands can adjust their messaging based on customer feedback or current trends in order to maintain relevance in the marketplace.

10. Engagement: Airport advertising encourages engagement with customers by providing an interactive experience that encourages interaction with the brand.

11. Durability: The durable nature of airport advertising ensures that ads remain in place until they are replaced with new ads or removed altogether.

12. Brand Awareness: Advertising inside airports helps to increase brand awareness among customers while also reinforcing existing brand messages and values.

13. Innovation: Advertisers have the opportunity to innovate with new technologies such as augmented reality, virtual reality, and 3D printing to make ads more engaging and memorable for customers.

14. Analytics: Advertisers have access to analytics data which allows them to measure the effectiveness of their campaigns and adjust accordingly to maximize ROI.

15. Impactful Messaging: Ads can be used to deliver impactful messaging that resonates with customers, conveying a sense of trust and familiarity with the brand’s products and services.

For Which Sectors is the Advertising inside Airports the Best in France? Which Companies Advertise in This Category the Most?

Advertising inside airports in France is most effective for companies in the travel, hospitality, entertainment, and retail industries. Airlines, hotels, resorts, and car rental services benefit the most from airport advertising due to the high number of travelers and tourists passing through the airports. By utilizing airport advertising, these companies can reach a large international audience and increase their brand recognition.

Furthermore, companies in the fashion and luxury goods industries also benefit from airport advertising in France. These companies can reach affluent travelers who are more likely to purchase high-end goods and services. By targeting this audience through airport advertising, companies can increase their sales and gain greater market share.

Food and beverage companies can also take advantage of airport advertising in France by targeting travelers looking for a quick snack or a meal before their flight. By connecting with these travelers through attractive marketing campaigns, food and beverage companies can increase their brand awareness and attract customers.

Tech companies are also increasingly using airport advertising in France to reach a global audience. By targeting international travelers with their latest products and services, tech companies can build brand recognition and create new opportunities for growth.

Overall, airport advertising in France provides brands with an effective way to reach a wide variety of customers from all around the world. Companies in a variety of industries can take advantage of this method of advertising to increase their visibility, build brand recognition, and expand their customer base. Some of the major companies that advertise inside airports in France include Air France, Eurostar, Accor Hotels, Hertz Car Rental, Louis Vuitton, McDonald’s, Apple, Microsoft, Samsung, and Huawei.

The Most Prominent Agencies And Companies in France for Advertising inside Airports

Paris

1. Havas Media: Havas Media is a global media network with offices in Paris that specializes in airport advertising. With a team of experienced professionals, Havas focuses on developing creative campaigns that are tailored to each client’s individual needs.

2. Publicis Groupe: Publicis Groupe is a Paris-based media and advertising agency that offers a variety of services, including airport advertising. By leveraging their extensive network, they can create powerful messages that get the attention of travelers passing through the airport.

3. McCann Erickson: McCann Erickson is a renowned advertising agency with offices in Paris that specializes in airport advertising. They strive to develop innovative campaigns that capture the audiences’ attention and build lasting relationships between brands and their target audience.

Lyon

4. Cossette Communication Group: Cossette Communication Group is an integrated communications agency located in Lyon that specializes in airport advertising. They have extensive experience in creating effective campaigns for brands aimed at reaching travelers at airports across France.

5. Agence DDB: Agence DDB is an award-winning advertising agency based in Lyon that offers a range of services, including airport advertising. They use their expertise to craft campaigns that create a positive impression with travelers passing through the airport.

6. TBWA\Lyon: TBWA\Lyon is an experienced creative agency located in Lyon, France, specializing in airport advertising. They work with clients to develop effective campaigns that reach travelers passing through the airport while maintaining their brand’s core values and objectives.

Marseille

7. W&Cie: W&Cie is an independent communication agency based in Marseille with expertise in airport advertising. Their team of experienced professionals works to develop creative campaigns tailored to each individual client’s needs and goals to reach travelers passing through Marseille’s airports.

8. Ogilvy & Mather: Ogilvy & Mather is a full-service marketing firm located in Marseille, specializing in airport advertising solutions for their clients. By utilizing their extensive network and expertise, they can help clients create powerful messages that resonate with travelers at airports around the city and beyond.

9. Publicis Dialog: Publicis Dialog is a leading advertising agency based in Marseille, offering strategic solutions for airport advertising campaigns. Their team of experts develops unique ideas to help brands connect with travelers passing through the city’s airports and create lasting impressions with them.

What is the price range of Advertising inside Airports in France?

Airport advertising in France is becoming increasingly popular as a way to reach potential customers. There are a variety of different types of airport advertising options available, and each one offers its own unique benefits. Prices can vary greatly depending on the type of advertising and the length of time it will be displayed.

One of the most popular types of airport advertising in France is influencer advertising. Influencer advertising is a great way to reach a wide variety of potential customers. Prices for influencer airport advertising in France can range anywhere from €1,000 for a one-day campaign to €10,000 for a six-month campaign.

Static billboards are another popular form of airport advertising in France. Prices for static billboards range from €750 for a one-month campaign to €20,000 for a six-month campaign. Prices can also vary depending on the size of the billboard and the location of the airport.

Digital screens are becoming increasingly popular in airports in France. Prices for digital screens range from €500 for a one-day campaign to €15,000 for a six-month campaign. Prices can vary depending on the size of the screen and the location of the airport.

In-flight advertising is another popular form of airport advertising in France. Prices for in-flight advertising range from €1,000 for a one-month campaign to €20,000 for a six-month campaign. Prices can vary depending on the size of the advertisement and the duration of the flight.

Airport lounge advertising is another popular form of airport advertising in France. Prices for airport lounge advertising range from €2,000 for a one-month campaign to €30,000 for a six-month campaign. Prices can vary depending on the size of the advertisement and the location of the airport.

Finally, airport retail advertising is becoming increasingly popular in airports in France. Prices for airport retail advertising range from €1,000 for a one-month campaign to €20,000 for a six-month campaign. Prices can vary depending on the type of advertisement and the location of the airport.

Types of Advertising Inside Airports in France:

1. Digital Advertising: Prices for digital advertising inside airports in France may vary depending on the size and type of advertisement, but generally start at €4,000 per month for a full-screen display.

2. Banner Advertising: Banner advertising inside airports in France typically starts at around €100 per month for a 2 x 2 meter banner.

3. Wall Wraps: Wall wraps inside airports in France may cost up to €200 per square meter depending on the size and complexity of the design.

4. Floor Graphics: Floor graphics inside airports in France may cost up to €200 per square meter depending on the size and complexity of the design.

5. Print Advertising: Print advertising inside airports in France may cost between €200-400 per ad depending on the type of print media used.

6. TV Advertising: TV advertising inside airports in France may cost between €5,000-15,000 per month depending on the length and frequency of the ad.

7. Kiosks: Kiosk advertising inside airports in France may cost between €2,000-5,000 per month depending on the size and location of the kiosk.

8. Wireless Advertising: Wireless advertising inside airports in France may cost up to €1,000 per month depending on the size and scope of the campaign.

9. Airport Event Sponsorship: Airport event sponsorship inside airports in France may cost between €2,000-50,000 depending on the size and duration of the event.

10. Airport Program Advertising: Airport program advertising inside airports in France may cost between €1,000-5,000 per month depending on the size and scope of the program.

The prices, costs and rates for advertising inside airports in France varies depending on the type of advertising and the airport. Generally speaking, advertising inside airports includes digital displays, billboards, posters, and personal advertising. Below is a list of prices, costs, and rates for advertising inside airports in France, broken down by type of advertising: 

Digital Displays: 

• Charles de Gaulle Airport (Paris): €20,000 - €30,000 per month

• Orly Airport (Paris): €15,000 - €20,000 per month

• Marseille Provence Airport: €10,000 - €15,000 per month 

Billboards: 

• Charles de Gaulle Airport (Paris): €15,000 - €20,000 per month

• Orly Airport (Paris): €10,000 - €15,000 per month

• Marseille Provence Airport: €5,000 - €10,000 per month 

Posters: 

• Charles de Gaulle Airport (Paris): €8,000 - €10,000 per month

• Orly Airport (Paris): €5,000 - €7,500 per month

• Marseille Provence Airport: €2,500 - €5,000 per month 

Personal Advertising: 

• Charles de Gaulle Airport (Paris): €2,000 - €3,000 per month

• Orly Airport (Paris): €1,500 - €2,000 per month

• Marseille Provence Airport: €1,000 - €1,500 per month

Other types of advertising inside airports in France may include: 

• Wi-Fi Advertising: Prices typically range from €2,000 - €15,000 per month, depending on the airport and type of advertising. 

• Kiosk Advertising: Prices typically range from €1,000 - €5,000 per month, depending on the airport and type of advertising. 

• In-Flight Advertising: Prices typically range from €2,000 - €10,000 per month, depending on the airport and type of advertising. 

• Baggage Advertising: Prices typically range from €500 - €2,500 per month, depending on the airport and type of advertising.

Below is an overview of approximate costs and rates for each type of advertising. 

Billboards:

• Airport Entry Points: €4,000 - €8,000

• Open Spaces: €5,000 - €10,000

• Departure Lounges: €7,000 - €12,000

Digital Media:

• Digital Screens: €2,500 - €7,500

• Digital Kiosks: €5,000 - €10,000

• Interactive Media: €7,500 - €15,000

Interior Signage:

• Wall Graphics: €2,000 - €5,000

• Floor Graphics: €3,000 - €7,000

• Wayfinding & Directional Signage: €4,000 - €9,000

Baggage Tags:

• Baggage Tag Advertising: €1,000 - €4,000

• Baggage Tag Distribution: €2,000 - €8,000

• Airport Entry Points Advertising: €4,000 - €8,000

• Open Spaces Advertising: €5,000 - €10,000

• Departure Lounges Advertising: €7,000 - €12,000

• Digital Screens Advertising: €2,500 - €7,500

• Digital Kiosks Advertising: €5,000 - €10,000

• Interactive Media Advertising: €7,500 - €15,000

• Wall Graphics Advertising: €2,000 - €5,000

• Floor Graphics Advertising: €3,000 - €7,000

• Wayfinding & Directional Signage Advertising: €4,000 - €9,000

• Baggage Tag Advertising: €1,000 - €4,000

• Baggage Tag Distribution Advertising: €2,000 - €8,000

Paris

Advertising inside airports in Paris is one of the most sought-after locations for companies looking to target consumers. Prices for advertising in Paris airports vary depending on the size of the display, the type of advertising, and the duration of the campaign. A small display advertisement can range from €500 to €1,500, while a large display advertisement can range from €2,000 to €5,000. Digital advertising rates are charged on a cost-per-thousand (CPM) basis, costing around €10-€20 per thousand impressions. Additionally, a campaign may also incur costs for set-up and production. 

Nice

Advertising inside airports in Nice is a great way to reach both domestic and international travelers. Prices for advertising in Nice airports vary depending on the size of the display, the type of advertising, and the duration of the campaign. A small display advertisement can range from €500 to €1,500, while a large display advertisement can range from €2,000 to €5,000. Digital advertising rates are charged on a cost-per-thousand (CPM) basis, costing around €10-€20 per thousand impressions. Additionally, a campaign may also incur costs for set-up and production. 

Marseille

Advertising inside airports in Marseille is a great way to reach a large number of travelers. Prices for advertising in Marseille airports vary depending on the size of the display, the type of advertising, and the duration of the campaign. A small display advertisement can range from €500 to €1,500, while a large display advertisement can range from €2,000 to €5,000. Digital advertising rates are charged on a cost-per-thousand (CPM) basis, costing around €10-€20 per thousand impressions. Additionally, a campaign may also incur costs for set-up and production. 

Lyon

Advertising inside airports in Lyon is a great way to reach business travelers and those looking to explore the region. Prices for advertising in Lyon airports vary depending on the size of the display, the type of advertising, and the duration of the campaign. A small display advertisement can range from €500 to €1,500, while a large display advertisement can range from €2,000 to €5,000. Digital advertising rates are charged on a cost-per-thousand (CPM) basis, costing around €10-€20 per thousand impressions. Additionally, a campaign may also incur costs for set-up and production.

Below is a list of prices for advertising inside airports in some of France's most famous cities:

Paris:

• Digital Screens: Starting from €3,000 per month.

• Airport Shuttle Buses: Starting from €2,000 per month.

• Wall Murals: Starting from €2,500 per month.

• Airport Lounges: Starting from €1,500 per month.

• Baggage Trolleys: Starting from €2,000 per month.

• Airport Kiosks: Starting from €2,000 per month.

Marseille:

• Digital Screens: Starting from €1,800 per month.

• Airport Shuttle Buses: Starting from €1,500 per month.

• Wall Murals: Starting from €2,000 per month.

• Airport Lounges: Starting from €1,200 per month.

• Baggage Trolleys: Starting from €1,500 per month.

• Airport Kiosks: Starting from €1,500 per month.

Nice:

• Digital Screens: Starting from €2,500 per month.

• Airport Shuttle Buses: Starting from €2,000 per month.

• Wall Murals: Starting from €2,500 per month.

• Airport Lounges: Starting from €1,500 per month.

• Baggage Trolleys: Starting from €2,000 per month.

• Airport Kiosks: Starting from €2,000 per month.

Lyon:

• Digital Screens: Starting from €2,200 per month.

• Airport Shuttle Buses: Starting from €1,800 per month.

• Wall Murals: Starting from €2,200 per month.

• Airport Lounges: Starting from €1,400 per month.

• Baggage Trolleys: Starting from €1,800 per month.

• Airport Kiosks: Starting from €1,800 per month.

The prices and costs of airport advertising in France vary depending on the airport, the type of advertisement, and the duration of the ad campaign. Below is a list of prices for airport advertising in some of the most popular airports in France:

Charles de Gaulle Airport:

• Outdoors: €1,500 - €1,750 per month

• In-Flight Magazine: €3,000 - €6,000 per month

• Digital Advertising: €2,000 per month 

• Baggage Reclaim Advertising: €500 - €1,000 per month 

Orly Airport:

• Outdoors: €800 - €1,000 per month

• In-Flight Magazine: €2,000 - €4,000 per month 

• Digital Advertising: €1,500 per month 

• Baggage Reclaim Advertising: €400 - €800 per month 

Nice Airport:

• Outdoors: €750 - €950 per month

• In-Flight Magazine: €1,500 - €3,000 per month 

• Digital Advertising: €1,200 per month 

• Baggage Reclaim Advertising: €250 - €500 per month 

Marseille Airport:

• Outdoors: €700 - €900 per month

• In-Flight Magazine: €1,000 - €2,500 per month 

• Digital Advertising: €1,000 per month 

• Baggage Reclaim Advertising: €200 - €400 per month

Toulouse Airport:

• Outdoors: €650 - €850 per month

• In-Flight Magazine: €900 - €2,000 per month 

• Digital Advertising: €800 per month 

• Baggage Reclaim Advertising: €150 - €300 per month 

Bordeaux Airport:

• Outdoors: €600 - €800 per month

• In-Flight Magazine: €800 - €1,500 per month 

• Digital Advertising: €700 per month 

• Baggage Reclaim Advertising: €100 - €250 per month 

Strasbourg Airport:

• Outdoors: €550 - €750 per month

• In-Flight Magazine: €700 - €1,200 per month 

• Digital Advertising: €600 per month 

• Baggage Reclaim Advertising: €75 - €200 per month

Generally, airport advertising can range from €150 to €15,000 per month, depending on the size of the advertisement and the airport. Below is a price list of some of the most famous airports in France and the types of airport advertising available:

Charles de Gaulle Airport (CDG):

• Billboards: €7,000 per month

• Escalator Panels: €2,500 per month

• Check-in Counters: €2,000 per month

• TV Advertising: €2,000 per month 

• Digital Advertising: €1,500 per month 

• Airport Magazine: €750 per month

• Baggage Carousel Ads: €500 per month

Orly Airport (ORY):

• Billboards: €6,000 per month

• Escalator Panels: €2,000 per month

• Check-in Counters: €1,500 per month

• TV Advertising: €1,500 per month 

• Digital Advertising: €1,000 per month 

• Airport Magazine: €600 per month

• Baggage Carousel Ads: €400 per month

Nice Cote d'Azur Airport (NCE):

• Billboards: €5,000 per month

• Escalator Panels: €1,500 per month

• Check-in Counters: €1,000 per month

• TV Advertising: €1,000 per month 

• Digital Advertising: €750 per month 

• Airport Magazine: €500 per month

• Baggage Carousel Ads: €300 per month

Paris:

For a 3x2m billboard at Charles de Gaulle Airport, the cost is €400 per day. This billboard is located near the arrivals and departures hall, and provides excellent visibility to both travelers and visitors.

Marseille:

For a 10x3m banner at Marseille Provence Airport, the cost is €1,350 per day. This banner is located in the arrivals hall and provides maximum exposure to travelers entering or leaving the airport.

Lyon:

For a 6x2m digital screen at Lyon-Saint Exupéry Airport, the cost is €700 per day. This digital screen is located in the main terminal building and provides high visibility to passengers passing through the airport.

Nice:

For a 4x2m billboard at Nice Côte d'Azur Airport, the cost is €450 per day. This billboard is located in the arrivals hall and provides excellent visibility to both travelers and visitors.

Bordeaux:

For a 6x2m digital screen at Bordeaux-Mérignac Airport, the cost is €550 per day. This digital screen is located in the main terminal building and provides maximum exposure to passengers passing through the airport.

Strasbourg:

For a 2x2m banner at Strasbourg International Airport, the cost is €200 per day. This banner is located in the arrivals hall and provides high visibility to passengers entering or leaving the airport.

Toulouse:

For a 5x2m billboard at Toulouse-Blagnac Airport, the cost is €500 per day. This billboard is located near the arrivals and departures hall, and provides maximum visibility to both travelers and visitors.

Nantes:

For a 4x2m digital screen at Nantes Atlantique Airport, the cost is €400 per day. This digital screen is located in the main terminal building and provides excellent visibility to passengers passing through the airport.

Paris:

For a 10x3m banner at Charles de Gaulle Airport, the cost is €1,200 per day. This banner is located in the arrivals hall and provides maximum exposure to travelers entering or leaving the airport.

Marseille:

For a 4x2m billboard at Marseille Provence Airport, the cost is €450 per day. This billboard is located near the arrivals and departures hall, and provides excellent visibility to both travelers and visitors.

Lyon:

For a 2x2m banner at Lyon-Saint Exupéry Airport, the cost is €200 per day. This banner is located in the main terminal building and provides high visibility to passengers passing through the airport.

Nice:

For a 6x2m digital screen at Nice Côte d'Azur Airport, the cost is €700 per day. This digital screen is located in the arrivals hall and provides excellent visibility to both travelers and visitors.

Bordeaux:

For a 5x2m billboard at Bordeaux-Mérignac Airport, the cost is €500 per day. This billboard is located near the arrivals and departures hall, and provides maximum visibility to both travelers and visitors.

Strasbourg:

For a 4x2m digital screen at Strasbourg International Airport, the cost is €400 per day. This digital screen is located in the main terminal building and provides high visibility to passengers entering or leaving the airport.

Toulouse:

For a 10x3m banner at Toulouse-Blagnac Airport, the cost is €1,350 per day. This banner is located in the arrivals hall and provides maximum exposure to travelers entering or leaving the airport.

Nantes:

For a 6x2m digital screen at Nantes Atlantique Airport, the cost is €550 per day. This digital screen is located in the main terminal building and provides excellent visibility to passengers passing through the airport.

Advantages of Advertising inside Airports in France

1. Enhances brand visibility and awareness.

2. Reaches a wide range of travelers, both domestic and international.

3. Effectively targets business people and tourists.

4. Cost-effective way to reach a large audience with a limited budget.

5. Ability to customize messages and campaigns to suit individual needs.

6. Leverages digital screens for dynamic, eye-catching visuals.

7. Creates an opportunity to reach potential customers in a unique environment.

8. Allows brands to stand out in a crowded, competitive market.

9. Helps build relationships with customers through airport advertising campaigns.

10. Enables brands to increase their reach and influence in France.

11. Helps build a strong presence in the French market, as well as other international markets.

12. Offers brands a chance to interact directly with their target audience in real time.

13. Increases the likelihood of generating sales leads through airport advertising campaigns.

14. Flexible options for creative campaigns and visuals that capture the attention of travelers quickly and efficiently.

15. Potential for long-term success as airport advertising campaigns can be repeated over time for maximum impact .

16 . Creates an emotional connection with travelers, allowing them to remember a brand’s message even after they have left the airport .

17 . Accessibility to a wide range of travelers from different countries, cultures and backgrounds .

18 . Ability to tailor messages to specific customer segments and target groups .

19 . Reach passengers who may be open to new products or services on their journey .

20 . Chance to showcase new products or services in a professional setting .

21 . Potential to increase brand loyalty among travelers who may become repeat customers .

22 . Availability of digital screens, which allow for more interactive campaigns that engage viewers in an immersive experience .

23 . Possibility of creating campaigns with interactive components like quizzes and games that attract people’s attention and encourage engagement .

24 . Increased potential for word-of-mouth marketing due to large number of passengers in airports at any given time .  

25 . Opportunity to create unique campaigns that make use of the unique environment found in airports, such as art installations or interactive displays .

Trends in Advertising inside Airports in France

Advertising inside airports in France is becoming increasingly popular with brands looking to reach a large number of travelers and tourists. With France’s status as a global tourism hub, airport advertising presents an ideal opportunity to connect with international travelers and business people. The latest trends in airport advertising in France reflect the changing technologies and consumer behaviors, with digital screens and other interactive media such as augmented reality becoming more popular.

Digital screens are becoming the preferred form of airport advertising, allowing brands to easily deliver their message in a visually engaging way. Digital screens are often used to advertise products and services, display information about flight times, or even show live entertainment such as music videos. This type of technology provides an interactive experience for travelers, making it easier for brands to connect with their target audience.

Augmented reality (AR) is another trend that is gaining traction in airport advertising. AR offers brands the ability to create unique experiences for travelers by using augmented images or videos, which can be triggered by sensors placed throughout the airport. This type of technology has been used to great effect by airlines and other companies looking to engage customers and build loyalty.

In addition to digital screens and AR, another trend in airport advertising is the use of motion billboards. Motion billboards are designed to draw attention and create a sense of movement, making them ideal for attracting attention from travelers. Motion billboards can be used to promote anything from products or services to special deals and discounts.

Finally, many airports in France are now making use of contextual advertising, which uses data such as location and time of day to tailor content that is relevant to the audience at that moment. Contextual advertising allows brands to deliver personalized messages that are likely to resonate with the target audience, helping them stand out from the competition.

Overall, advertisers in France are taking advantage of the latest trends in airport advertising in order to reach their target audiences in a more effective way. By utilizing digital screens, augmented reality, motion billboards, and contextual ads, brands can provide an interactive experience for travellers while delivering their message in a cost-effective manner.

Interesting Facts About Advertising inside Airports in France

1. Airport advertising in France is a popular and effective way to target travelers and tourists from all over the world.

2. France is home to some of the busiest airports in Europe, including Paris Charles de Gaulle (CDG) and Lyon-Saint Exupéry Airport (LYS).

3. Advertising inside airports in France is regulated by the French Civil Aviation Authority (DGAC).

4. In order to advertise inside airports, businesses must obtain a permit from DGAC and comply with their strict regulations.

5. There are a variety of methods used to advertise inside airports in France, such as billboards, banners, digital screens, and more.

6. Airport advertising in France is an effective way for brands to target international travelers and business people.

7. Ads placed inside airports have the potential to reach millions of travelers per year.

8. In 2019, more than 85 million passengers traveled through French airports, making airport advertising a valuable option for businesses looking to reach a large audience.

9. In addition to traditional methods of advertising, some airports in France also offer digital screens that display interactive ads that can be tailored to individual travelers’ interests and preferences.

10. Airport advertising can be an effective way for companies to increase their brand awareness and visibility among travelers from all over the world.

11. Many airports in France offer special discounts for companies who choose to advertise inside their terminals, making it an economical option for businesses of all sizes.

12. With airport advertising, businesses can also ensure that their ads are seen by a large number of people due to the high traffic of travelers at the airport.

13. Brands can also take advantage of the captive audience at airports by running promotions and campaigns with specific messages tailored to their target consumer base.

14. Airport advertising also offers brands the opportunity to create unique experiences for travelers by utilizing interactive displays or multimedia installations in terminals and on boarding areas.

15. Companies can use airport advertising as an opportunity to connect with travelers from different cultures and backgrounds, allowing them to reach a larger global audience with their message and products.

16. Airport advertising allows companies to take advantage of the latest technologies such as virtual reality and augmented reality displays, giving them the chance to create innovative campaigns that will capture the attention of their target audience and stand out from other ads in the airport environment.

17. Advertising inside airports in France can also be tailored based on time of day or seasonality, allowing companies to create campaigns that are timely and relevant for travelers during certain times of the year or month.

18. Airport advertising also provides brands with valuable data regarding consumer behavior, allowing them to track how many people have seen their ad, how long they stayed engaged with it, and what kind of response they got from viewers.

19. Airport advertising allows companies to measure their success through analytics tools that track impressions, engagement rates, conversions, and more so they can make informed decisions about their campaigns and develop strategies that will best serve their business goals over time.

20 Airport advertising helps brands stay top-of-mind with consumers during their travels so they can build brand loyalty over time with repeated exposure to their message while traveling through French airports..

21 Airports in France offer a variety of promotional opportunities for brands looking for creative ways to engage with customers such as contests, giveaways, exclusive offers, product sampling events, and more .

22 Advertising inside French airports gives brands an opportunity to reach millions of international travelers each year in an efficient and cost-effective way .

Most Popular and Creative Advertising inside Airports Ads in France

1. Air France: “Let the world be your playground” – Air France encourages travelers to explore the world with their affordable flights and services.

2. Lufthansa Airlines: “Fly to explore” – This ad urges travelers to take advantage of Lufthansa’s international network and discover new places.

3. EasyJet: “Fly for less” – EasyJet offers budget-friendly flights so passengers can save money on their travels.

4. Alitalia: “See the World in Style” – Alitalia promotes their luxury flight experience, offering passengers a chance to travel in comfort and style.

5. KLM Royal Dutch Airlines: “Experience the world with us” – This ad invites travelers to experience the world with KLM, taking full advantage of the airline’s network of destinations.

6. Emirates Airlines: “A journey of a lifetime awaits you” – With Emirates, travelers can embark on a journey that will last a lifetime, discovering new cultures and destinations along the way.

7. Qatar Airways: “Explore beyond borders” – Qatar Airways encourages travelers to go beyond their comfort zone and explore the world with their airline.

8. British Airways: “Where will you go next?” – British Airways invites passengers to take advantage of their flights and explore the world with them.

9. Aer Lingus: “Fly away for an Irish adventure” – Aer Lingus entices travelers to experience Ireland with their affordable fares and services.

10. Virgin Atlantic: “Fly in style” – Virgin Atlantic promotes their luxurious flight experience, offering travelers a chance to fly in comfort and style.

11. Turkish Airlines: “Discover the World” – Turkish Airlines encourages travelers to explore the world with their extensive network of destinations.

12. Air Canada: “Explore Canada and Beyond” – Air Canada invites passengers to discover Canada and the rest of the world with their affordable fares and services.

13. Hainan Airlines: “A Journey of Discovery” – This ad invites travelers to take advantage of Hainan Airlines’ flights and embark on an adventure of discovery.

14. Air Austral: “Discover a New World” – With Air Austral, travelers can explore a new world with their flights to some of the most exotic destinations in the world.

15. Singapore Airlines: “Fly to Singapore and Beyond” – Singapore Airlines encourages passengers to take advantage of their flights and explore not only Singapore, but also other destinations around the globe.

16. American Airlines: “See the World with Us” – American Airlines offers travelers the opportunity to explore the world with their extensive international network of destinations.

17. Air China: “Experience China in Style” – Air China promotes their luxurious flight experience, giving passengers a chance to experience China in comfort and style.

18. United Airlines: “Travel Smarter” – United Airlines urges travelers to take advantage of their flights and make their journey smarter and more efficient.

19. Delta Airlines: “Fly Further, Fly Better” – Delta Airlines encourages passengers to go further with their extensive network of international destinations.

20. Iberia Airlines: “Discover Spain in Style” – Iberia Airlines advertises their luxurious flight experience, offering passengers a chance to explore Spain in comfort and style.

21. Japan Airlines: “See Japan in Comfort” – Japan Airlines promotes their comfortable flight experience, allowing travelers to see Japan without sacrificing on comfort or convenience.

22. Cathay Pacific Airways: “Explore Asia in Luxury” – Cathay Pacific Airways encourages travelers to take advantage of their luxurious flights and explore Asia in style and comfort.

23. South African Airways: “Experience South Africa Like Never Before”– South African Airways urges passengers to experience South Africa like never before with their convenient flights and services.

24. Ryanair: “Say Yes To New Adventures” – Ryanair advertises its budget-friendly fares, encouraging travelers to say yes to new adventures without breaking the bank!

25. Thai Airways International: “Fly Far and Wide With Us” – Thai Airways International entices passengers to fly far and wide with them, taking full advantage of their international network of destinations.

26. Cebu Pacific Air: “Explore the Philippines” – This ad encourages travelers to explore the Philippines with Cebu Pacific Air, taking advantage of their budget-friendly fares and convenient flights.

27. AirAsia: “Fly Low, Fly Far” – AirAsia advertises their low fares and extended network of destinations, giving passengers the chance to fly far without breaking the bank.

28. JetBlue Airways: “Discover More With Us” – JetBlue Airways invites travelers to discover more with them, taking advantage of their convenient flights and services.

29. Azul Brazilian Airlines: “Discover Brazil’s Best” – Azul Brazilian Airlines entices passengers to take full advantage of their flights and explore Brazil’s best attractions and destinations.

30. Vueling Airlines: “Experience Europe in Comfort” – Vueling Airlines advertises their comfortable flight experience, allowing travelers to explore Europe in comfort and convenience.

31. Avianca: “Experience Latin America Like Never Before” – Avianca encourages travelers to take advantage of their flights and experience Latin America like never before with them.

32. Aeroflot Russian Airlines: “See Russia in Style” – Aeroflot Russian Airlines promotes their luxurious flight experience, giving passengers a chance to see Russia in style and comfort.

33. China Eastern Airlines: “Fly Further for Less” – China Eastern Airlines advertises their budget-friendly fares, encouraging travelers to fly further for less with them.

34. Southwest Airlines: “Travel Stress-Free” – Southwest Airlines encourages passengers to take advantage of their convenient flights and services, enjoying stress-free travel experiences with them.

35. Air New Zealand: “Explore New Zealand in Luxury” – Air New Zealand promotes their luxurious flight experience, offering travelers a chance to explore New Zealand in style and comfort.

Return on Investment (ROI) of Advertising inside Airports in France

Return on Investment (ROI) of advertising inside airports in France is an important metric to consider when evaluating the success of a campaign. France has some of the world’s busiest airports, such as Paris Charles de Gaulle Airport, Paris Orly Airport, Lyon-Saint Exupéry Airport, Toulouse Blagnac Airport, Marseille Provence Airport, and Nice Côte d'Azur Airport. Advertising inside these airports can help brands reach a large number of travelers from all over the world and maximize their ROI.

Billboards and banners are a popular form of advertising inside airports in France, providing a great opportunity for brands to showcase their products and services in a visually appealing way. These types of advertisements have the potential to attract attention from travelers waiting for flights or passing by and can be tailored to target specific audiences. Digital screens are also becoming increasingly popular in French airports due to their ability to capture the attention of travelers with dynamic video content.

Airport advertising in France can help brands increase their visibility and reach more customers at a more cost-effective rate than other forms of media. The cost per thousand impressions (CPM) is usually much lower than traditional media such as television or radio, meaning that you can get the most bang for your buck when it comes to airport advertising. Additionally, airport advertising allows you to target customers based on location, ensuring that you reach those who are most likely to be interested in purchasing your product or service.

When it comes to ROI, airport advertising in France has the potential to drive significant sales for your business. Studies have shown that airport advertising is highly effective in driving brand awareness and generating sales among travelers, particularly among luxury brands. Additionally, research has revealed that travelers are more likely to purchase products within seven days of being exposed to an airport advertisement, making airport advertising an ideal choice for short-term campaigns.

Overall, airport advertising in France can be extremely effective in boosting brand awareness and driving sales among travelers. With its low cost per thousand impressions and ability to target specific audiences based on location, airport advertising can offer brands an excellent return on investment when done correctly.

How to Book an Advertising Space inside Airports in France

Advertising inside Airports is an innovative way to promote your business and reach wider audiences. Whether you want to stand out in the thriving city of  New York or make a statement on a smaller regional level, this form of advertisement could be perfect for your goals. With AdMarket, booking and managing  Ad campaigns has never been easier. Get your business noticed today by signing up with AdMarket and creating a difference. 

Future of Advertising inside Airports in France

The future of advertising inside airports in France looks extremely promising. With the increasing number of international travelers and tourists visiting France each year, airports across the country are quickly becoming an ideal space to advertise. In the coming years, major cities like Paris and Marseille will become hubs for airport advertising, as more and more brands seek to capitalize on this unique opportunity to reach customers who may not be exposed to traditional forms of advertising.

Digital screens, billboards, and banners will become increasingly commonplace inside airports in France, allowing advertisers to deliver highly targeted messages in an engaging and interactive manner. Through the use of creative visuals and engaging content, these screens will become an integral part of airport advertising in France, offering both travelers and brands an unforgettable experience.

Advertisers will also have the opportunity to target specific types of travelers, such as business professionals or families with children. By using advanced analytics data and insights, brands can tailor their airport advertising campaigns to reach their desired demographic, leading to higher engagement rates and better ROI.

In addition to digital screens and billboards, advertisers will also be able to make use of innovative technologies such as augmented reality (AR) and virtual reality (VR). These technologies can be used to create immersive experiences that allow brands to engage with travelers in a completely new way. AR and VR can also be used to bring products to life within airport terminals, creating a lifelike shopping experience for customers who may not have access to physical stores.

Overall, airport advertising in France is set for a bright future. With the ability to target specific audiences, create engaging experiences through innovative technologies such as AR and VR, and reach a wide range of international customers, airports are quickly becoming one of the most effective places for brands to advertise.