Advertising in France by 2023

Advertising in France is under the purview of the French Advertising Council, and is subject to a variety of laws and regulations. In order to advertise in France, companies must register with the council and adhere to its codes of conduct, which promote 'free and fair competition'. This includes not using misleading or false claims in advertisements, or using advertising that targets vulnerable groups.

In cities such as Paris, Marseille and Lyon, advertising takes many forms. Billboards, posters, television commercials and radio advertisements are all common sights. Digital advertising is also heavily used; websites, social media platforms and other digital mediums are all employed by advertisers in France.