Types of Location-Based Marketing Location-based marketing has largely been enabled over the past several years by the growth of connected devices. Today it seems that everything is connected to the internet - phones, cars, watches, and more. These devices are often tracking their owner’s location, meaning there is an abundance of location and spatial data available. Insights derived from this data provide marketing teams with greater context into how to reach customers and improve their overall experience.
There are several different ways marketers can channel this location data into their marketing efforts:  
Geotargeting Geotargeting is used to determine the location of a user, to then serve them personalized messaging based on their location. If a consumer has opted in to let an app access their location, they may get messages in the app or push notifications based on region or proximity to a store. 
How it works
Geotargeting is based off IP addresses. Every connected device has a unique IP address making them identifiable. From there, device IP addresses can be matched to country, zip code, etc. to determine where users are located. Benefits The key benefit of geotargeting is to increase customer experience through personalization. For example, marketers can target users based on needs specific to their location, such as weather or local news and events.

Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more. 

What is Location-Based Marketing?

Stack We need to choose a stack first to build this application. I have decided to go with the Jamstack.
I am going to use Next.js for the client-side and TailwindCSS for the styling.
If you don’t know about Next.js, it is a JavaScript framework built on top of React and provides features like server-side rendering, static site generation, etc. Tailwind is a CSS framework that provides utility classes to speed up the development process.
Choosing The API Let’s find an API that we can use to fetch the email validity information. Go to RapidAPI Hub and create an account if you haven’t already and then search for “email validity” in the search section.
DEEP DIVE Learn more about how to use RapidAPI Hub. Read more You will see different search results related to all the available APIs that provide this service. For this piece, I am using E-mail Check Invalid or Disposable Domain API.
To use this API, you need to subscribe to it first. You can do this by clicking on Subscribe to Test button.
 Subscribe to E-mail Check Invalid or Disposable Domain Once you click the button, you will be redirected to another page where different available subscription packages will be shown. Let’s go with the free one for now.
After all this, you will be redirected back to the original page. Here you will have a key x-rapidapi-key. Save it. It will be used later in the application.
<a href="https://rapidapi.com/guides/build-email-validator-app">https://rapidapi.com/guides/build-email-validator-app</a>

You often receive spam emails that sometimes contain harmful content or links. We usually ignore these kinds of emails, but it can also happen that a few critical emails may end up in spam. And having these emails in spam makes us doubt their validity. You can build an application around this use case using an API from RapidAPI Hub.

How to verify emails using Email Validator API in Next.js

Next.js is a flexible React framework that gives you building blocks to create fast web applications.
But what exactly do we mean by this? Let’s spend some time expanding on what React and Next.js are and how they can help.
Building Blocks of a Web Application There are a few things you need to consider when building modern applications. Such as:
User Interface - how users will consume and interact with your application. Routing - how users navigate between different parts of your application. Data Fetching - where your data lives and how to get it. Rendering - when and where you render static or dynamic content. Integrations - what third-party services you use (CMS, auth, payments, etc) and how you connect to them. Infrastructure - where you deploy, store, and run your application code (Serverless, CDN, Edge, etc). Performance - how to optimize your application for end-users. Scalability - how your application adapts as your team, data, and traffic grow. Developer Experience - your team’s experience building and maintaining your application. For each part of your application, you will need to decide whether you will build a solution yourself or use other tools such as libraries and frameworks.
What is React? React is a JavaScript library for building interactive user interfaces.
By user interfaces, we mean the elements that users see and interact with on-screen.

Next.js is a flexible React framework that gives you building blocks to create fast web applications.

What is Next

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Captcha and its usage CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a challenge-response authentication system to verify whether the user is a human.
You might be already familiar with the working of a captcha. On some websites, when submitting a form, some challenges will be displayed on the screen to verify that you are not a bot. I have given a screenshot below.
<a href="https://www.techomoro.com/how-to-add-google-recaptcha-v3-in-a-next-js-form/">https://www.techomoro.com/how-to-add-google-recaptcha-v3-in-a-next-js-form/</a>

What we will learn
In this article, we will learn to:-

Captcha and its usage
Google reCAPTCHA and its versions
How Google reCAPTCHA v3 works
Registering a new app in Google reCAPTCHA
Integrate Google reCAPTCHA v3 in a Next.js form
Test the working of reCAPTCHA

How To Add Google ReCAPTCHA V3 In A Next.Js Form

25 Mar 2023 | 1 minute read - 69 words

Taner AYDOĞAN

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