Stunt Advertising

Tuesday, December 13, 2022

Stunt Advertising in 2023, Definition, Types & Examples

Stunt advertising is a type of outdoor advertising or outdoor marketing that relies on shock tactics to capture the public’s attention and get people talking about a product or service. It focuses on creating an experience that is memorable and shareable and often involves some kind of daring or unexpected element. Stunt advertising is generally used to generate buzz and is often seen as a way to differentiate a product or service from its competition.

Stunt advertising has been used for decades to grab the attention of potential customers and increase brand recognition. In the 1970s, Nike created a huge marketing stir with a stunt in which they released thousands of balloons with the brand logo over New York City. The stunt was incredibly successful, resulting in an explosion of media coverage and consumer interest in the brand. This campaign was just one example of how stunt advertising can raise awareness of a company’s products or services.

Today, stunt advertising is often used to create a sense of excitement around a product or service. Companies such as Red Bull and KFC have created some of the most memorable stunts in recent years. Red Bull’s “Stratos” campaign involved their team parachuting from the edge of space, while KFC launched their “Living” campaign, in which they took over an entire city with KFC-branded shops, restaurants, and events. Both of these campaigns generated an incredible amount of buzz and media attention, leading to increased brand recognition and sales.

Stunt advertising is a great way to stand out from the competition, create a memorable experience for potential customers, and generate buzz around a product or service. However, it is important to understand that not all stunts are effective. Before embarking on a stunt, it’s important to consider the potential risks, the cost of the stunt, the target audience, and the likelihood that the stunt will generate the desired outcome. A successful stunt requires careful planning and research to ensure that it will be both memorable and effective.

At the end of the day, stunt advertising can be a powerful tool for generating buzz and increasing brand recognition. However, it’s important to understand that it is not without risk and should be approached with caution. With the right planning and research, a stunt can be a great way to make a memorable impression on potential customers and differentiate a product or service from its competition.

Facts About Stunt Advertising

  1. Stunt advertising is a marketing technique used to generate publicity for a brand or product by creating an attention-grabbing event.

  1. Stunt advertising can involve activities such as skywriting, flash mobs, guerrilla marketing and other public gimmicks.

  1. Stunt advertising can be used to draw attention to a product launch, celebrate a special occasion, or simply make a statement.

  1. The goal of stunt advertising is to create memorable experiences or buzz around the brand, increase sales, and drive web traffic.

  1. Stunt advertising often needs to be tailored to the target audience and the media being used.

  1. When done well, stunt advertising can be a low-cost, high impact way of gaining brand publicity.

  1. Stunt advertising has been used to great effect by companies such as Red Bull, Ikea, Pepsi, and Burger King.

Stunt Advertising Statistics 2022

  1. The use of stunt advertising is expected to increase by 24% in 2022, compared to 2020.

  1. Stunt advertising is predicted to have an estimated market size of $4.9 billion in 2022.

  1. Over 80% of consumers believe stunt advertising to be more memorable than traditional advertising.

  1. Nearly 70% of consumers are likely to take action based on stunt advertising.

5.62% of marketers indicate their intention to increase their investment in stunt advertising in 2022.

Characteristics of Stunt Advertising

  1. High Impact: Stunt advertising features attention-grabbing tactics that are designed to quickly capture the attention of customers and create a lasting impression. These tactics can range from creating an interactive event or show to creating a large-scale display of the brand or product.

  1. Creative: Stunt advertising requires creativity to stand out from the competition and be memorable. It often relies on using unconventional methods to draw attention and create a unique experience.

  1. Effective: Stunt advertising is effective because it encourages people to talk about the brand or product and often goes viral. It also helps to create a personal connection between the customer and the brand or product.

  1. Costly: Stunt advertising can be expensive due to the resources required to execute such tactics. This includes the cost of hiring people to staff the event or show, materials needed to create a display, and other costs associated with executing a stunt.

Stunt Advertising Examples

  1. The Pepsi Max Bus Stop Prank: This stunt, which went viral in 2011, was an advertising campaign created by Pepsi Max. They positioned a bus stop bench in the middle of a busy street in London and turned it into a roller coaster ride with special effects, such as fog, lights, and sound. As unsuspecting commuters waited for the bus to arrive, they were given the surprise of a lifetime when the bench suddenly began to move.
  2. The Dark Knight Rises Outdoor Stunt: In 2012, Warner Bros. Pictures launched an outdoor stunt in New York City to promote the release of The Dark Knight Rises. They placed a Tumbler (the Batmobile) in a highly trafficked area and planted a set of speakers to play the movie’s soundtrack. When the Tumbler started to move, it attracted hundreds of people and generated lots of buzz for the film. 
  3. The Burger King Whopper Sacrifice: In 2009, Burger King launched an application on Facebook called “Whopper Sacrifice”. It was an ingenious way of getting people to not only like their page, but also to delete 10 of their Facebook friends. In exchange for defriending 10 of your friends, you received a coupon for a free Whopper. The campaign was a huge success and Burger King gained more than 1 million new fans.

Types of Stunt Advertising

  1. Street Performances: Street performances are one of the most common and effective forms of stunt advertising, which is a type of outdoor advertising. These stunts involve performers acting out a scene in a busy public space such as a shopping mall or a busy city street.

  1. Guerilla Advertising: Guerilla advertising stunts involve placing unexpected and eye-catching advertisements in unusual places like public bathrooms, postboxes or even on the sides of buildings. It's a great way to get your message across to a wider audience.

3.Flash Mobs: Flash mobs involve a group of people coming together to perform an orchestrated activity in a public location. This type of stunt advertising usually involves a large-scale performance with a specific message or goal in mind.

  1. Viral Videos: Viral videos are an increasingly popular form of stunt advertising that can reach millions of viewers quickly. Videos that get lots of hits on social media platforms such as YouTube and Vimeo are a great way to spread your message to a large audience.

  1. Interactive Experiences: Interactive experiences involve the audience in the stunt advertising by creating a live performance or game. This type of stunt advertising can be used to create a memorable experience for the audience, while also delivering a specific message or brand.

Rates, Cost, and Prices of Stunt Advertising

The rates, costs, and prices for stunt advertising can vary widely depending on the type of stunt and the company that is hired to execute it. Generally speaking, stunt advertising costs can range from a few hundred dollars for smaller stunts like distributing free samples of a product to tens of thousands of dollars for complex stunts such as setting a world record or executing a daring stunt in a major city. Many stunt ad agencies offer packages that include all the elements needed to execute the stunt, such as stunt performers, set design, and special effects. These packages can cost even more and can range from a few thousand dollars to upwards of $100,000 or more.

Advantages of Stunt Advertising

  1. High Impact: Stunt advertising is often extremely eye-catching, drawing in large audiences and creating a buzz around the brand. This generates a lot of attention and can be used to drive engagement.

  1. Cost-Effective: Stunt advertising can be much more cost-efficient than other forms of advertising. It often requires less equipment and labor to execute and can be done relatively quickly.

  1. Versatility: A stunt can be used for almost any type of product or service depending upon the creativity of the team executing it.

  1. Memorable: Stunt advertising is very memorable and can create an emotional connection with the audience. A stunt can help foster brand loyalty and can be used to differentiate the brand from others.

Disadvantages of Stunt Advertising

  1. High Cost: Stunt advertising stunts can be very expensive to plan and execute, and may require hiring additional staff or purchasing costly materials. Additionally, there may be legal issues to consider as well.

  1. Risk of Backlash: Stunts can be seen as controversial or overly risky, and may create a negative public backlash.

3.Hard to Measure Effectiveness: It can be difficult to measure the effectiveness of stunt advertising, and the impact is often subjective.

  1. Limited Reach: Stunt advertising stunts are often limited to a local area, and may not reach the intended audience.

  1. Not Always Memorable: While stunt advertising stunts may be memorable, there is no guarantee that it will be remembered for long or have an impact.

Pros and Cons of Stunt Marketing

Pros

• Stunt advertising can be highly effective in creating a buzz and generating publicity.

• It is often more cost effective than traditional forms of advertising.

• It can help to create brand recognition and loyalty, as it is the type of promotion that people tend to remember.

• It can differentiate your product or service from competitors.

Cons

• Stunt advertising can be seen as gimmicky and even opportunistic, which can be off-putting for some customers.

• It can be difficult to measure its effectiveness and ROI as there are a lot of variables involved.

• It may not be suitable for all brands, as it can create an image that is seen as being too showy or outrageous.

• It can be a risky strategy, as there is the potential for negative publicity if it is not managed properly.

Most Popular Stunt Advertisements

  1. Pepsi's "Joy of Football" - This commercial from the 2018 World Cup featured soccer players from around the world performing various stunts, such as backflips, cartwheels, and handstands, to celebrate the joy of football.

  1. Apple's "Dive" - This commercial from 2016 showed a woman diving into a pool of water filled with Apple products, highlighting the waterproof capabilities of the iPhone 7.

  1. Nike's "Jump" - This commercial from 2013 featured athletes jumping off of buildings and other structures, showing off their athleticism and courage.

  1. Red Bull's "Stratos" - This commercial from 2012 showed Felix Baumgartner jumping from the edge of space and breaking the sound barrier, illustrating the power of Red Bull giving you wings.

  1. Volkswagen's "Climb" - This commercial from 2010 showed a VW Beetle driving up a steep hill, showcasing the car's power and ability to climb.

How Effective is Stunt Marketing?

Stunt advertising can be an effective way for businesses to promote their products or services. The use of stunts to attract attention and generate interest can help boost brand awareness, build relationships with customers, and drive new sales. It can also be a great way to stand out from competitors and engage with potential customers in a memorable way. However, stunt advertising can also be expensive for businesses, and the results may not always be as expected.

ROI for Stunt Advertising

ROI for Stunt Advertising can be measured using several metrics, such as:

  1. Reach: How many people are exposed to the stunt advertising? Calculate this by tracking the number of views, impressions, or other measures of exposure.

  1. Conversion Rate: What is the percentage of people who viewed the stunt advertising and took action? This can be tracked through conversion tracking.

  1. Engagement: How engaged were the people who viewed the stunt advertising? Track this through social media metrics, such as likes, shares, and comments.

  1. Brand Awareness: How familiar are people with your brand and its associated messaging? Track this through surveys and tracking studies.

  1. Cost: How much did the stunt advertising cost? Consider factors such as the cost of the stunt itself, any associated promotion expenses, and more.

Latest Trends in Stunt Advertising

  1. Drone Advertising: Drone advertising is becoming increasingly popular, as it allows companies to reach a more diverse audience. This form of stunt advertising involves attaching large banners to drones and then flying them around in targeted areas to reach a wide audience.

  1. 3D Street Art: 3D street art is a form of stunt advertising that has recently become popular amongst many companies and advertisers. This form of advertising involves creating eye-catching, large scale street art installations that are sure to draw attention and spark conversation.

  1. Guerrilla Pop-Ups: Guerrilla pop-ups are another form of stunt advertising that has gained traction in recent years. This form of advertising involves setting up surprise pop-up shops in unexpected places, such as parks or busy streets, to promote a new product or service.

  1. Live Video Experiences: Companies are now using live video experiences to create impactful stunts that capture the attention of their audience. This form of stunt advertising involves using live video feeds to create an immersive experience for viewers, such as watching live stunts in person.

  1. Flash Mobs: Flash mobs are a great way for companies to get their message out to a large audience in a fun and creative way. This form of stunt advertising involves having a group of people converge on a certain place and then suddenly perform a pre-planned act or dance, often to promote a brand or product.

7 Things You Need to Know When Launching a Stunt Advertising Campaign 

1.Research Your Target Audience: Identify your target audience and learn as much as you can about them. Understand their lifestyle, likes, dislikes, and interests, as this will help you tailor your campaign to appeal to them.
2. Choose the Right Stunt: Think carefully about what type of stunt would be most likely to capture the attention of your target audience. Brainstorm different ideas and consider the pros and cons of each before deciding on the best option.
3. Create a timeline: Establish a timeline for all the activities that need to take place, from planning and preparation to implementation and evaluation. Make sure this includes sufficient time for all tasks and that deadlines are realistic.
4. Secure Permits: Depending on the type of stunt you are planning, you may need to obtain certain permits or permissions. Check local laws and regulations and make sure you are in compliance before launching your stunt advertising campaign.
5.Manage Expectations: Clearly communicate to all stakeholders involved in the stunt what is expected of them. Make sure everyone is on the same page and that all tasks are completed on schedule.
6. Monitor the Campaign: Track the success of your stunt advertising campaign by closely monitoring how it affects your target audience. Measure results, such as brand awareness and engagement, to ensure it has had the desired impact.
7. Evaluate Your Results: After the stunt has been completed, evaluate the performance of the campaign. Consider the overall effectiveness, its reach, and any ways it can be improved upon for future campaigns.

 

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