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Event Advertising

14 Dec 2022

Advertising at Events

Advertising at events is an effective way to reach a large and engaged audience with one's message. It is especially effective for businesses or organizations who want to create a memorable and lasting experience for their customers. This type of advertising typically includes banners, flyers, giveaways, live demonstrations and more. By setting up a booth at an event, companies can generate leads and increase brand awareness.


Events can be small or large scale in nature depending on the target audience and goals. When done correctly, advertising at events can be very beneficial both in terms of increasing brand visibility and generating new business leads. Advertising materials should be eye-catching, creative, and concise in order to capture the attention of potential customers.


Advertising at events allows companies to create an interactive experience for consumers. This could include product demonstrations, interactive games, or other activities that will engage the crowd. Companies can also use giveaways such as t-shirts or mugs with their logo on it as a way to get their message out there even more. Additionally, businesses should always have staff available to answer questions and provide information about their products or services to potential customers who are curious about what they offer.


Live demonstrations are another great way to advertise at events. This allows companies to showcase their products in action so that potential customers can get a better understanding of how it works and how it can benefit them. Companies should also take advantage of social media platforms such as Twitter or Instagram to share photos and updates from the event in real time. This helps create conversation around the company’s products or services which is beneficial for driving potential customers back to their website or store location.


Overall, advertising at events is an effective way for businesses or organizations to reach out to potential customers in an engaging and interactive way. It allows companies to showcase their products or services while also creating brand awareness and generating leads through giveaways and live demonstrations. With careful planning and execution, businesses can capitalize on these opportunities by marketing their message effectively and making sure they have staff present at the event who can answer any questions or provide additional information about the company’s offerings.


Types of Advertising at Events

  1. Banners and Signs: These are the most common types of advertising at events, with banners and signs hung up around the venue or individual booths to draw attention to a company or product. They can be custom-made for the event or printed off in large batches for mass distribution.


  1. Flyers and Brochures: Handing out flyers and brochures is an effective way to advertise at an event. These give potential customers more detailed information about a product or service, while also providing contact information and promotional offers.


  1. Giveaways: Giveaways such as t-shirts, hats, mugs, and other items are popular at events as they help create brand recognition while providing a tangible reminder of the company or product being advertised.


  1. Product Samples: Giving away samples of a product is a great way to introduce people to a new product or service and give them an opportunity to try it out before making a purchase decision.


  1. Live Demonstrations: Live demonstrations are ideal for showing off products in action and giving customers an opportunity to ask questions directly with the presenter. This type of advertising can be particularly effective when combined with giveaways or samples to encourage additional interest and sales.


  1. Social Media: Advertising via social media is increasingly popular at events, with companies using platforms such as Twitter and Instagram to engage customers and promote their products. This can include giveaways, contests, and other creative content designed to draw attention to a company or product.


  1. Video Production: Companies often hire professionals to create video content for them at events, which can be used to increase awareness of the brand and message through online channels afterwards.


  1. Radio Ads: Radio advertisements are another way to reach potential customers at an event, with companies taking advantage of local radio stations broadcasting during the event to promote their products or services.


  1. Branded Merchandise: Companies often sell branded merchandise at events such as t-shirts, mugs, hats, and more as a way to increase brand recognition and also make money from sales.


  1. Mobile Advertising: Mobile advertising utilizes mobile applications and SMS campaigns to advertise directly to customers’ phones during an event. This allows for greater targeting of relevant audiences and more tailored messaging for each individual customer.


Characteristics Of Advertising at Events

  1. Engagement: Advertising at events should be engaging and interactive to capture the interest of attendees. This could include things like live demonstrations, informative presentations, hands-on activities, or even giveaways.


  1. Targeted Messaging: Advertising at events should be tailored to the specific audience attending the event. This includes customizing messaging based on age, gender, interests, geographic location, etc.


  1. Creative Presentation: Events provide a great opportunity to think outside of the box when it comes to advertising. Creative presentations such as infographics, videos, or even virtual reality can help to capture attention and keep people engaged.


  1. Clear Call to Action: Advertising at events should always have a clear call to action that encourages people to take the next step in learning more about a product or service being advertised.


  1. Follow Up: Finally, follow up is essential for any successful advertising campaign at an event. It's important to stay in touch with attendees after the event has ended in order to build relationships and keep them engaged with your business or organization.


  1. Networking: Advertising at events is also an opportunity to network and build relationships with other people and businesses in the industry. This can help to establish a presence and create new opportunities for collaboration.


  1. Measuring Results: Finally, it’s important to measure the results of advertising at events. This can include tracking metrics such as impressions, engagement, conversions, and return on investment (ROI). This data can then be used to refine future campaigns and improve ROI even further.


For Which Sectors is the Advertising at Events the Best? Which Companies Advertise on This Category the Most?

Advertising at events is most effective for businesses specializing in consumer products and services, such as food and beverage, automotive, fashion, and entertainment. Companies like Pepsi, Coca-Cola, McDonald’s, and Nike are some of the biggest names in event advertising. These organizations use events to create a memorable brand experience for their customers by hosting promotional activities like product sampling, contests, giveaways, and interactive booths. Additionally, organizations in technology, finance, healthcare, real estate and retail products all make use of event advertising to reach their target audiences.


Apple is one of the companies that has seen extensive success with event advertising. Their product launches often include large scale events with games and music to attract attention from potential customers. Apple also sponsors live music events which helps them reach a wider audience. In addition to traditional methods of event advertising such as banners and posters, Apple also uses new methods including virtual reality (VR) experiences and activations to engage potential customers.


Google is another major player in event advertising. They use events to launch their products as well as promote their services to the public. Google advertises primarily through digital means such as social media campaigns or streaming platforms like YouTube or Spotify. They also use physical tactics like banners and flyers placed around the venue for maximum exposure.


Other companies that regularly advertise at events include Microsoft, Amazon, Samsung, Audi, BMW and Toyota. These organizations understand that attending physical events is an effective way to get their message across while creating hype around their brand or product. As a result they have invested heavily into event advertising campaigns over the years.


Event marketing is an important tool for any business or organization looking to get their message out there so it can be heard by potential customers or clients. Companies have been investing heavily into this form of advertising as it helps them increase sales and gain customer loyalty while creating memorable experiences for attendees.


The Most Prominent Agencies And Companies for Advertising at Events

United States:

  1. Ogilvy & Mather

  1. Crispin Porter + Bogusky

  1. BBDO

  1. Leo Burnett Worldwide

  1. Droga5

  1. Wieden+Kennedy

  1. McCann Erickson

  1. Draftfcb

  1. Publicis Groupe

  1. Young & Rubicam Brands

  1. Euro RSCG Worldwide

  1. DDB Worldwide

  1. Grey Group

  1. GSD&M Idea City

  1. Saatchi & Saatchi

  1. Arnold Worldwide   

  1. The Martin Agency  

  1. JWT                

  1. TBWA/Chiat/Day                                                                                                      

  1. Goodby Silverstein & Partners  



  1. BBH London  

  1. M&C Saatchi  

  1. The&Partnership London  

  1. WCRS                                                                                            

  1. Abbott Mead Vickers BBDO                                                                                                              

  1. Adam&EveDDB                                                                         



  1. Clemenger BBDO Melbourne  



28 . Cossette Communication Group   



29 . BETC Paris  



30 . Jung von Matt AG     



31 . Ogilvy India     



32 . Dentsu China     



33 . Talent Marcel      



34 . Hakuhodo Incorporated     


South Africa:  

35 . Ogilvy & Mather South Africa


What is the price range of Advertising at Events in European countries and the United States?

United States:

  1. Banners – $100-$2000

  1. Flyers – $50-$300

  1. Giveaways – $100-$3000

  1. Live Demonstrations – $1000-$5000

  1. Online Advertising – $200-$4000

  1. Outdoor Advertising – $500-$7000

  1. Social Media Promotion – $500-$5000

  1. Sponsor an Event – $500-$10000

  1. Print Ads in Local Newspapers – $1000-$2500

  1. Custom Promotional Items – $200-$4000


European Countries:

  1. Banners – €50-€1500  

  1. Flyers – €25-€150   

  1. Giveaways – €100-€2500  

  1. Live Demonstrations – €750-€4500  

  1. Online Advertising – €150-€3000   

  1. Outdoor Advertising – €400-€6000

  1. Social Media Promotion – €400-€4500  

  1. Sponsor an Event – €400-€8000  

  1. Print Ads in Local Newspapers - €750-€2000   

10 Custom Promotional Items - €150-€3000


Advantages of Advertising at Events

  1. Reach large, engaged audiences quickly and effectively.

  1. Boost brand recognition and awareness.

  1. Create an interactive experience for consumers to learn about the product or service being advertised.

  1. Generate new leads for businesses or organizations.

  1. Reach potential customers in a cost-effective way.

  1. Provide an opportunity to differentiate one’s brand from the competition.

  1. Increase the chance of making sales and building customer loyalty.

  1. Offer a unique platform to showcase the product or service with personalised messages or demonstrations.

  1. Target specific demographics in one place at one time based on the event type and audience attendance levels.

  1. Utilize data collected from attendees to further refine marketing strategies and improve targeting tactics in the future.

  1. Create an emotional connection with customers through a memorable experience which can lead to increased brand loyalty.

  1. Improve reach by appealing to both those present at the event as well as those not present but viewing materials online (e-marketing).

  1. Establish valuable connections with influencers for additional publicity opportunities post-event if desired by the organization/business advertising at the event..

  1. Attract new customers through word-of-mouth marketing opportunities generated via social media, press releases, etc., after attending a successful event..

  1. Take advantage of additional marketing opportunities such as radio, television, newspaper coverage, etc., if available..

  1. Use giveaway items such as pens, t-shirts, hats, etc., with custom designs or logos that remind people of your business or organization..

  1. Connect with potential customers either before or during an event through pre-advertising activities such as mail outs, social media posts, etc..  

18 Make use of onsite advertising material such as banners, booths and displays for maximum visibility..

19 Maximise your presence at events via digital signage solutions if available..  

20 Create relationships with other companies who are also advertising at events that could lead to new business opportunities..  

21 Measure impact of event advertising campaigns through surveys and data collection throughout the process..  

22 Leverage video content recorded at events to create additional promotional materials such as ads or tutorials online..  

23 Take advantage of online platforms and virtual events which allow for greater reach than physical events while still providing similar benefits of interactivity and engagement with the consumer base.


Trends in Advertising at Events in the World

Advertising at events is becoming increasingly popular in the world as a way to gain maximum exposure and reach a large number of people. Traditional forms of advertising such as television and radio are still being utilized, however there’s been a shift towards more innovative, interactive approaches. Sponsoring an event or creating a live demonstration of one’s product or service is an ideal way for businesses and organizations to interact directly with potential customers.


Social media is also playing a larger role, with many companies developing strong online presence through platforms such as Facebook, Instagram and Twitter. By sponsoring events or hosting competitions, businesses can create a conversation about their products and services on social media, further increasing their visibility in the world of advertising.


Live streaming has also become an extremely popular way for brands to advertise their products and services at events. Live streaming allows viewers to watch events in real-time and see the latest happenings. This form of advertising is especially attractive to generations who are used to gaining information quickly through social media platforms such as YouTube.


Virtual reality (VR) is another form of advertising that is becoming more accessible to businesses due to its relatively low cost. VR is particularly useful for providing immersive experiences that allow viewers to get an inside look into what it would be like using a product or service. This form of advertising has huge potential for businesses looking to capture the attention of younger generations who tend to be drawn towards interactive technology experiences.


Digital signage devices are also being used more frequently for advertising purposes at events. These devices provide businesses with the opportunity to display ads on large screens that capture the attention of attendees from far away distances. Digital signage provides businesses with an effective way to convey their message in a short amount of time while also making it easy for people to find relevant information about the company or business they’re representing at the event.


The use of drones for advertising at events has also been gaining traction in recent years due to their ability to capture stunning aerial footage and provide engaging visuals for potential customers. Drones are being utilized by a variety of different industries including entertainment, sports, hospitality, retail and more.


Overall, there are many different trends in advertising at events that can help businesses reach their target audience more effectively. Events provide an opportunity for direct engagement with potential customers while also creating an enjoyable experience that viewers can remember long after they leave the event space. By utilizing innovative technologies such as VR, digital signage and drones, businesses can take advantage of these opportunities and create memorable campaigns that will generate leads and increase brand recognition in the long run.


Interesting Facts About Advertising at Events

• Advertising at events is a popular and effective method of reaching potential customers.

• Events provide an opportunity to create a unique and interactive experience for consumers.

• Event advertising can include banners, flyers, giveaways, and live demonstrations.

• Advertising at events is an effective way to generate new leads for businesses or organizations.

• According to the Outdoor Advertising Association of America, event advertising spending totaled over $1.6 billion in 2018.

• The most popular form of event advertising is digital signs, which accounted for over 50% of event ad spending in 2018.

• Social media is also an increasingly popular tool for event advertising, with many businesses choosing to use platforms such as Twitter or Instagram for promotional purposes.

• Event sponsorship is another way businesses use advertising to gain exposure at events.

• Companies may choose to sponsor an event in return for receiving advertising rights or other benefits from the host organization.

• Events are often held in public spaces such as parks or stadiums, allowing companies to reach large numbers of people with their message.

• Event organizers may also offer special promotions or discounts for those attending the event, providing additional opportunities for businesses to get their message out.

• Event advertising can be targeted towards specific demographic groups through the use of targeted messaging and placement strategies.

• Companies may hire professional marketing firms to develop creative campaigns tailored specifically towards their target audiences and goals.  

• Many companies also choose to partner with influencers who can help spread their message through word-of-mouth recommendations or social media posts.

• Investing in mobile advertising can be another effective way of reaching potential customers at events, as many people rely on their smartphones while they are out and about.  

• In addition to traditional print and digital advertisements, companies may choose to invest in experiential marketing campaigns that involve engaging activities such as game shows or performances that draw attention from passersby.  

• According to the International Association of Exhibitions and Events, 84% of attendees said they were more likely to purchase products from exhibitors after experiencing them firsthand at events.  

• Event advertising provides businesses with a great opportunity to gain brand recognition, build relationships with potential customers, and increase sales or engagement rates


Most Popular and Creative Ads at Events in the World

  1. The “Aquarium” ad - This guerilla ad featured an entire aquarium set up in the middle of a busy street in London, with a diver inside to draw attention to the ad.

  1. The “Dancing Man” ad - A giant dancing man was used as a guerilla advertisement for a club in Germany, capturing people’s attention and providing a unique visual experience.

  1. The “Graffiti Art” ad - A series of graffiti art pieces were placed around New York City to advertise a new clothing brand and showcase their urban style.

  1. The “Flash Mob” ad - This guerilla campaign saw hundreds of people gather in Budapest for a synchronized dance routine, promoting a new phone model.

  1. The “Kite Tour” ad - An advertising agency in Amsterdam created kites carrying promotional messages as part of their guerilla campaign.

  1. The “Shoe Phone Booth” ad - As part of an advertising campaign for a shoe store, telephone booths were transformed into giant shoes that invited customers to try on the latest models.

  1. The “Giant Lego Blocks” ad - Giant Lego blocks were placed around Melbourne as part of an advertising campaign to promote the latest movie release from the Lego franchise.

  1. The “Mini Park” ad - To promote their own mini car model, Volkswagen created a miniature park filled with tiny replicas of famous landmarks in Berlin.

  1. The “Hidden Message” ad - This guerilla campaign involved hiding promotional messages within traditional ads in order to surprise viewers and draw attention to the product being advertised.

  1. The “Mannequin Challenge” ad - To launch their new range of products, an outdoor clothing company created an outdoor advertisement featuring frozen mannequins completing activities such as rock climbing and kayaking.

  1. The “Parking Lot Art” ad - Fiat used a parking lot to create a giant advertisement featuring their new 500X model, made up of cars parked in strategic formations.

  1. The “Sidewalk Chalk” ad - This guerilla ad campaign saw sidewalk chalk messages being drawn up and down a busy street, promoting an upcoming event.

  1. The “Human Billboard” ad - To promote their new website, an advertising agency had people walking around the city wearing t-shirts with the logo of the website displayed prominently on them.

  1. The “Giant Puppets” ad - An energy drink company created giant puppets that were paraded around town as part of their guerilla campaign to attract attention to their product.

  1. The “Umbrella Display” ad - A bank used a variety of umbrellas in different colors and models to showcase their services in an unique way that drew attention from passersby.

  1. The “Living Room” ad - An advertising agency created a guerilla advertisement by setting up an entire living room in the middle of a public park in order to demonstrate how their product could be used in everyday life.

  1. The “Candy Machine” ad - This guerilla advertisement featured an old-fashioned candy machine with promotional messages written on its side which dispensed free samples when customers inserted coins into it.

  1. The “Parkour” ad - To promote their sportswear range, a clothing company organized a guerilla stunt which saw professional parkour artists performing across several cities around the world.

  1. The “Stencil Graffiti” ad - This guerilla advertising campaign involved stencil graffiti art being sprayed onto walls throughout the city, promoting a new movie release.

  1. The “Invisible Wall” ad - An advertising agency rented out a building and set up an invisible wall between two rooms, with people on either side passing objects back and forth as part of the promotion for a new product launch.

  1. The “Upside-Down Building” ad - To promote their new energy drink, a company created an upside-down building designed to look as if it had been flipped over and placed on its roof.

  1. The “Pinata Bus” ad - As part of their guerilla campaign, a snack food company filled a double-decker bus with pinatas in order to get people’s attention.

  1. The “Giant Video Game” ad - To show off the capabilities of their latest console, a gaming company created a giant video game in the middle of a city square, inviting passersby to play.

  1. The “Lawn Mower Race” ad - As part of a promotion for their lawn mowers, a company organized a race between them in the middle of a busy street in Los Angeles.

  1. The “Giant Sandwich” ad - In order to promote their new sandwich range, an advertising agency created a giant version of one of the sandwiches and displayed it on the side of a building.

  1. The “Interactive Billboard” ad - This guerilla ad utilized interactive billboards which allowed participants to control various elements of the advertisement when they stepped on special pads placed around it.

  1. The “Carpet Ride” ad - To promote their new carpets, an advertising agency organized an event where people would ride on giant carpets through the streets of Paris.

  1. The “Human Time Machine” ad - This guerilla campaign saw actors dressed up as time travelers walking around town promoting a new movie release that was set in the future.

  1. The “Giant Bookshelf” ad - To promote their bookstore, an advertising agency created a giant bookshelf filled with books that could be removed and taken home by passersby for free.

  1. The “Life-Size Doll House” ad - As part of their guerilla campaign, an apparel company set up life-size doll houses in shopping malls and invited customers to explore them and learn more about their products.


Return on Investment (ROI) of Advertising at Events

Return on investment (ROI) is a key factor when it comes to deciding whether or not to invest in advertising at events. Advertising at events is expensive and there needs to be an assurance that the money spent will be returned with an increase in sales. ROI from advertising at events can vary depending on the size and type of event, as well as the amount of time and resources dedicated to the advertisement.


One way to measure the ROI of advertising at events is by tracking how many customers are converted into leads or sales after viewing the advertisement. A successful advertisement should result in an increase in sales and therefore a higher ROI. It’s important to keep track of how much money was spent on advertising compared to how much revenue was generated by sales.


Another way to measure the ROI of advertising at events is by monitoring customer engagement with the advertisement. This can be done through surveys or questionnaires, where customers are asked about their level of satisfaction with the advertisement or their experience with the product or service being advertised. This helps gauge customer reactions, which can be used to make improvements for future advertisements.


Social media can also be used as a tool for measuring ROI from advertising at events. By tracking social media engagement from posts related to an event, businesses can gain insight into how well their advertisement resonated with customers. If there is increased engagement from followers, then that indicates that customers have a positive reaction to the advertisement.


Ultimately, determining the ROI from advertising at events requires careful analysis and measurement of customer engagement and conversions into leads or sales. If there is an increase in sales after investing in an event advertisement, then that suggests that it was effective and therefore worth the cost.


How to Buy a Space for an Advertising at Events

Advertising at Events is an innovative way to promote your business and reach wider audiences. Whether you want to stand out on the thriving city of New York or make a statement on a smaller regional level, this form of advertisement could be perfect for your goals. With AdMarket, booking and managing Guerilla Ad campaigns has never been easier. Get your business noticed today by signing up with AdMarket and creating a difference. 

Advertising at Events in the Future

The future of advertising at events looks very promising. With the development of technology, it is now easier than ever to reach large numbers of people in an effective and efficient way. Companies are taking advantage of this by utilizing advanced digital solutions to reach a larger and more varied audience. Social media and other platforms offer a great opportunity to capitalize on event advertising and expand one's reach.


Virtual events are becoming increasingly popular as well, with companies now able to reach audiences from all over the world. This opens up a world of possibilities for marketers and advertisers, allowing them to access new markets that were previously unavailable. Furthermore, virtual events allow for more personalized interactions with attendees, as well as the ability to track their engagement more accurately.


Data-driven marketing is also becoming more prevalent in event advertising. Marketers can use analytics tools to target specific groups of people who may be interested in their product or service, allowing them to tailor their advertising specifically towards those individuals. This increases the chances of conversion, resulting in greater ROI for businesses and organizations.


Live streaming is also becoming increasingly popular when it comes to event advertising. Companies can now stream live videos on social media platforms, allowing them to reach even wider audiences than before. Furthermore, they can also use these platforms to run interactive campaigns such as polls and quizzes in order to engage their viewers even further. This allows businesses to create an immersive experience for their viewers, which may result in increased brand loyalty and recognition.


The use of artificial intelligence (AI) is also growing rapidly when it comes to event advertising. AI can be used for several different tasks such as personalizing content for each person and optimizing ad placement based on user data. This allows companies to deliver highly targeted campaigns that are tailored specifically towards the needs of each individual user, resulting in higher engagement levels and conversions.


Overall, the future of event advertising looks very bright indeed. With continued advancements in technology, companies will be able to benefit from even more innovative ways of reaching their target audiences while driving conversions in the process.

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