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Digital Billboard Advertising

12 Dec 2022

What is Digital Billboard Advertising?

Digital billboard advertising is an innovative form of outdoor advertising that uses digital screens to display messages to consumers in highly visible locations. It offers a wide range of advantages over traditional, printed billboards, including increased visibility and the ability to quickly and easily change messages in real time.

Digital billboard advertising can be used for a variety of purposes, such as promoting products and services, raising brand awareness, and driving traffic to websites or physical locations. Digital billboards also have the potential to reach large audiences with targeted messaging. With powerful visuals and an engaging message, digital billboard advertising can grab attention and produce maximum results for advertisers.

Advertisers have the flexibility to choose from various sizes of digital billboards depending on their needs. Digital billboards come in a variety of shapes such as rectangular, square, or curved. Advertisers can also customize the content of their ads with animation, text, photos, videos, GIFs and other multimedia elements.

Digital billboard advertising is becoming increasingly popular due to its cost-effectiveness and flexibility compared to other forms of outdoor media. Ads can be programmed to play at certain times throughout the day or week in order to reach specific target audiences more effectively. Additionally, digital billboard ads often include interactive elements such as QR codes that allow viewers to interact with the ad content on their phones or tablets.

Using digital billboard advertising technology also allows advertisers to track and measure campaign performance in real-time with metrics such as impressions, click-through rates, engagement rates, and more. This data can then be used to optimize campaigns for maximum effectiveness.

Overall, digital billboard advertising is a great way for advertisers to reach large audiences with targeted messaging at low costs compared to other forms of outdoor media. With powerful visuals and interactive elements, it is a great way for brands to connect with potential customers and drive results for their business.


Digital Billboard Advertising Types

Dynamic Digital Billboards: Dynamic digital billboards use a combination of still images, video, and animation to engage viewers with dynamic content that changes regularly. They are ideal for brands looking to create an interactive experience for their audience.

Interactive Digital Billboards: Interactive digital billboards allow users to interact directly with the advertisement by touching or swiping the screen. This type of billboard provides an immersive brand experience by allowing users to explore products and services in real time.

Data-Driven Digital Billboards: Data-driven digital billboards use data gathered from sensors to display different content based on location, time of day, or demographics. This allows advertisers to target specific audiences and tailor messaging accordingly.

Geo-Targeted Digital Billboards: Geo-targeting technology allows advertisers to select which locations will display their ad. This type of digital billboard is designed to reach local audiences with targeted messaging tailored to the surrounding environment.

Augmented Reality Digital Billboards: Augmented reality digital billboards add a layer of interactive content over existing billboards. This type of advertising provides a novel way for viewers to engage with products, services, and brands in an engaging and immersive environment.

Digital Out-of-Home Billboards: Digital out-of-home billboards combine the features of digital and traditional out-of-home advertising. Advertisers can take advantage of the powerful visuals and real time data tracking capabilities of digital billboards while still leveraging the street visibility of traditional outdoor advertising.


Characteristics Of Digital Billboard Ads

  1. Dynamic Content:
Digital billboard ads are highly dynamic and can be updated quickly, allowing for more frequent changes in content. This helps keep the messaging fresh and relevant.

  1. Visual Impact:
Digital billboards make a powerful visual statement with their large size and bright, high-definition colors. They capture the attention of passersby even from a distance and stand out from traditional, static billboard ads.

  1. Targeted Messaging:
Digital billboards can be used to target specific audiences with tailored messaging. Advertisers have the ability to change their content depending on time of day, location, demographics, and other factors to ensure that their message is reaching the right people.

  1. Cost-Effectiveness:
Digital billboard advertising is typically more cost-effective than traditional outdoor advertising, especially when campaigns are designed to run for multiple weeks or months. The ability to easily update content also cuts down on design costs and reduces labor associated with printing and installation of new ads.

  1. Analytical Data:
Digital billboard advertising offers detailed analytical data that allows advertisers to measure the success of their campaigns. This data includes impressions, click-through rates, average time spent viewing the ad, and more. With this information, marketers are able to adjust their strategy to optimize performance and improve ROI.

  1. Tracking:
Digital billboards can be used to track consumer behavior and target potential customers in real-time. This data can be used to deliver ads based on interests, demographics, and location.

  1. Flexible Timing:
Digital billboards allow for campaigns to run for shorter periods of time while still allowing for maximum visibility. This is especially useful when launching new products or promoting limited-time offers.

  1. Creative Control:
Digital billboard ads give advertisers the opportunity to get creative with their messaging and visuals. Companies can use animations, videos, and other interactive elements to make their ads more engaging and memorable.


For Which Sectors is Digital Billboard Advertising the Best? Which Companies Advertise in This Category the Most?

Digital billboard advertising is ideal for any business or organization that wishes to promote their brand, products, services, or events in a highly visible location. Retail stores, entertainment venues, restaurants, automotive dealerships, and financial institutions are the most common sectors that use digital billboards. Popular companies advertising in the digital billboard category include Apple, Disney, Ford, McDonalds, and Walmart.

Digital billboard advertising is a powerful tool for businesses and organizations of all sizes. By utilizing digital billboards, companies are able to target their messages to specific audiences, reach larger groups of people in a shorter amount of time, and update their content quickly and efficiently. Digital billboards also allow for creative campaigns that grab attention with vibrant visuals and engaging copy. Some companies even find success by running interactive campaigns with polls, games, and other interactive activities. Digital billboard advertising can be used to build brand awareness, promote products or services, increase website traffic, drive sales, and much more!


The Most Prominent Digital Billboard Advertising Agencies And Companies

United States:

  1. Lamar Advertising Company: Lamar Advertising Company is one of the largest outdoor advertising companies in the United States, specializing in digital billboard advertising. They have a network of over 150,000 displays in 44 states.

  1. Outfront Media: Outfront Media is a leading outdoor media company that provides digital billboard and other outdoor advertising solutions across North America. They utilize the latest technologies to deliver engaging content to their clients.

  1. Clear Channel Outdoor: Clear Channel Outdoor is an industry leader in digital billboard advertising, with a network of more than 700,000 displays across the United States. Their cutting-edge technology and expansive reach makes them an ideal choice for businesses looking to maximize their impact.

  1. Digital Displays LLC: Digital Displays LLC offers comprehensive digital billboard solutions for businesses of all sizes. They specialize in full service digital outdoor media programs that are tailored to client needs and budget requirements.



  1. Pattison Outdoor Advertising: Pattison Outdoor Advertising is a leading provider of outdoor advertising solutions in Canada, specializing in digital billboards. They offer a variety of innovative products and services including creative content development and interactive campaigns.

  1. Cieslok Media: Cieslok Media specializes in large-format digital billboards across Canada, providing advertisers with powerful visuals and engaging campaigns to reach large audiences effectively.

  1. Astral Out Of Home: Astral Out Of Home is an industry leader in digital billboard advertising throughout Canada, with a wide range of services designed to meet the needs of any advertiser.

  1. TEMACO Outdoor Solutions: TEMACO Outdoor Solutions offers innovative solutions for digital billboard campaigns including creative content development, display design and installation, media optimization, and more.


United Kingdom:

  1. Clear Channel UK: Clear Channel UK is one of the leading providers of digital billboard advertising in the United Kingdom, offering innovative solutions and cutting-edge technology to help businesses reach their goals.

  1. Ocean Outdoor: Ocean Outdoor is a leading provider of digital out-of-home media solutions in the UK, specializing in large format displays and engaging content.

  1. Exterion Media: Exterion Media is a market leader in out-of-home advertising, with a network of over 4,000 digital billboards in the UK. They offer an array of services to optimize campaigns for maximum impact.

  1. JCDecaux: JCDecaux is a world leader in digital billboard advertising, with a network of over 6,500 displays across the United Kingdom. They specialize in creative content development and media optimization for effective campaigns.



  1. oOh!media: oOh!media is Australia’s leading outdoor media company, offering comprehensive digital billboard solutions to advertisers looking to reach large audiences effectively.

  1. QMS Media: QMS Media specializes in producing powerful and engaging content for digital billboard campaigns across Australia. They utilize innovative technologies to deliver high quality visuals and maximum results.  

  1. APN Outdoor: APN Outdoor provides digital billboard advertising solutions throughout Australia, specializing in large format displays with powerful visuals and engaging messages.

  1. Adshel: Adshel is an award-winning outdoor advertising agency that offers comprehensive digital billboard solutions tailored to client needs and budget requirements. Their wide range of services includes creative content development and media optimization for maximum impact.



  1. JCDecaux: JCDecaux is a world leader in digital billboard advertising, with a network of over 100,000 displays across Europe. They specialize in creative content development and media optimization for effective campaigns.

  1. Ströer Outdoor Media: Ströer Outdoor Media is one of the leading outdoor media companies in Europe, offering innovative solutions for digital billboard campaigns. Their range of services includes creative content development and display installation.

  1. Wall AG: Wall AG is a leading provider of digital billboard solutions in Europe, specializing in large format displays with powerful visuals and engaging messages.

  1. Clear Channel Spain: Clear Channel Spain is an industry leader in digital out-of-home advertising, providing innovative solutions to businesses looking to maximize their impact throughout Europe. They utilize the latest technologies to deliver high quality visuals and maximum results.


Advantages of Digital Billboard Ads 

  1. Reach a large audience quickly and efficiently

  1. Effective targeting of your desired audience  

  1. Increased visibility of your brand

  1. Cost-effective compared to other forms of outdoor advertising

  1. Ability to customize ads with photos, graphics, and text

  1. Ability to change ads in real time

  1. Short lead times for ad creation

  1. Space is limited so there’s less competition when placing ads

  1. Increased opportunities for creative digital designs

  1. Ads can be adjusted to fit the local culture or area they are targeting

  1. Easy to measure results (viewership, clicks, etc.)

  1. Greater engagement with customers through interactive features such as touchscreens or QR codes   

  1. Increase in foot traffic to websites or physical locations  

  1. Digital billboards have a higher recall rate than traditional billboards  

  1. Easier to monitor performance and make adjustments as needed  

  1. Ads can be strategically placed near high-traffic areas to increase visibility  

  1. Reduces environmental impact with LED lighting  

  1. Greater flexibility in targeting different types of audiences   

  1. More cost-effective for those on a tight budget  

  1. Improved ability to reach mobile viewers  

  1. Ability to plan campaigns more effectively  

  1. Attractive visuals capture attention more easily than print ads  

23 .Easy tracking of metrics such as impressions, click-through rates, and conversions   

24 .Take advantage of new technology such as augmented reality and 3D imaging    

25 .Cost savings over traditional print or radio advertising


Digital Billboard Advertising Trends in the World

  1. Digital billboard advertising is becoming increasingly popular all over the world, with many countries now embracing the technology.

  1. From large cities to small towns, digital billboards are a great way for businesses to get their message across to the public.

  1. Digital billboards offer more flexibility than traditional print advertising, allowing advertisers to quickly and easily update their message in response to current trends.

  1. Digital billboards can be used to target specific demographics, such as age, gender, location, and interests.

  1. Digital billboard advertising is also much more cost-effective compared to traditional forms of outdoor advertising, making it an attractive option for smaller businesses.

  1. By leveraging digital technologies such as artificial intelligence (AI) and machine learning (ML), digital billboard advertising can be tailored to specific audiences and deliver more personalized messages.

  1. Many digital billboard displays feature interactive elements that allow consumers to engage directly with the ad by taking specific actions like clicking through or watching videos.

  1. Augmented reality (AR) and virtual reality (VR) are emerging technologies that are being used in some digital billboard campaigns to create immersive experiences for consumers.

  1. Digital out-of-home (DOOH) advertising is becoming increasingly popular as it provides marketers with the ability to target mobile audiences through GPS-based targeted campaigns.

  1. Social media marketing campaigns are now being integrated into digital billboard campaigns, allowing businesses to reach even larger audiences with their ads.

  1. With the emergence of 5G networks, digital billboard advertising will become even more efficient and effective as content can be delivered faster and with higher resolution visuals than ever before.  

  1. Location-based targeting will become more commonplace as advertisers will be able to tailor ads based on real-time data about a person’s location and what they are doing near a particular digital billboard display.

  1. Data-driven insights from analytics tools will become increasingly important in the world of digital billboard advertising, helping marketers make smarter decisions about where and when to run campaigns for maximum impact and ROI

  1. Programmatic buying will enable businesses to automatically buy media inventory across multiple screens at different locations in real time using automated software platforms such as demand side platforms (DSPs).

  1. Dynamic ad content based on weather conditions will become increasingly popular in areas where extreme temperatures or other external factors might affect consumer behavior or decision making processes.

16 . Connected TV (CTV) ads will become an integral part of the digital billboard landscape as viewers increasingly watch Internet streaming services instead of traditional TV channels.  

17 . With advances in display technology, curved screens and other creative shapes are becoming increasingly common in outdoor digital advertising campaigns  

18 . Motion sensor technology is being used in some outdoor digital marketing campaigns which allows advertisers to deliver different content depending on if passersby stand still or move around the area near the display  

19 . Advertisers are using facial recognition technology in some cases which detect certain characteristics like age or gender of passersby then show them targeted ads accordingly  

20 . Digital out-of-home ad spending is expected to reach $33 billion worldwide by 2022 according to a report from Magna Global  

21 . Mobile marketing integration with digital out-of-home displays will allow businesses to collect data from mobile devices when people pass by an ad then use that data for further targeting  

22 . Interactive augmented reality features such as 3D visuals, interactive maps, games and quizzes are being used in some innovative cases of outdoor ad campaigns  

23 . Programmatic audio ads will likely increase in popularity among advertisers looking for new ways to reach targeted audiences through soundscapes  

24 . Innovative technologies like holographic projection displays have been deployed in some cases which project 3D visuals into physical space around a person’s environment  

25 . Touch screens incorporated into digital displays are becoming more commonplace enabling users to interact directly with an ad by tapping on icons or links displayed on the screen


Interesting Digital Billboard Advertising Facts

  1. Digital billboard advertising has grown by more than 10% every year for the past five years.

  1. Digital billboard ads are seen by an average of 70,000 people each day.

  1. The average cost for a digital billboard ad is about $4,000 to $14,000 per month.

  1. Digital billboards typically generate higher click-through rates compared to traditional static billboards.

  1. Studies have shown that digital billboards can increase brand recognition by up to 30%.

  1. Digital billboard campaigns are often targeted to specific demographics or geographic areas to maximize their reach and impact.

  1. Over 70% of digital billboard advertising is used for product promotion and brand awareness initiatives.

  1. Digital billboards can be used to display real-time traffic updates, local news, and emergency alerts in addition to traditional advertising content.

  1. There are over 300,000 digital billboards in the U.S., with more being added every day as the technology continues to evolve.

  1. The UK has seen a 15% growth in digital outdoor advertising in 2017, with an estimated value of £128 million ($158 million).  

  1. Digital billboards are increasingly being used in public places like airports and train stations to promote products and services in a highly visible location with lots of consumer foot traffic.  

  1. According to research conducted by the Outdoor Advertising Association of America (OAAA), digital billboards have been found to be up to 60% more effective than traditional static billboards when displaying branded messages within the same market area

  1. Brightness levels for digital billboards can be adjusted depending on the time of day to reduce glare or improve visibility at night time hours

  1. In 2014, total spending on out-of-home advertising reached a record high of $7 billion in the U.S., driven largely by increasing investments in digital displays

  1. Germany is one of the leading countries when it comes to digital billboard spending – its total out-of-home display budget stood at over €250 million ($290 million) in 2017

  1. Japan is another major player in the global outdoor advertising industry, with a total budget of ¥884 billion ($7 billion) for 2017

  1. Many cities around the world have adopted regulations for digital billboard usage aimed at reducing light pollution and preserving aesthetic beauty  

  1. There are now companies offering interactive digital billboards that enable users to access content via apps on their smartphones  

  1. The latest advances in technology have allowed advertisers to create real-time dynamic campaigns that respond to changing weather conditions or customer demands

  1. Digital outdoor advertising provides an effective way for businesses to reach customers beyond traditional media channels such as radio and television


Most Popular and Creative Digital Billboard Ads in the World


  1. Apple- “Think Different” – Apple’s iconic campaign of the 90s was also featured on a digital billboard in Times Square, New York.

  1. Nike- “Just Do It” – Nike’s inspirational slogan was highlighted on a digital billboard in Chicago.

  1. McDonald’s- “I’m Lovin’ It” – McDonald’s popular catchphrase was featured on a digital billboard in Los Angeles.



  1. Canadian Tire- “Do it Right for Less” – Canadian Tire used a digital billboard to promote their message of quality products at affordable prices in Toronto.

  1. Tim Hortons- “Always Fresh Coffee and Donuts” – Tim Hortons used a digital billboard to showcase their signature products in Vancouver.



  1. British Airways- “Fly the Flag” – British Airways used a digital billboard to promote their long-haul flights across the UK.

  1. Virgin Media- “Faster Broadband, More Entertainment” – Virgin Media utilized a digital billboard to advertise their latest broadband packages and entertainment services in London.



  1. Samsung- “Nothing Like Anything Else” – Samsung showcased some of their innovative products on a digital billboard in Sydney.

  1. KFC- “Finger Lickin' Good” – KFC's famous slogan was featured on a digital billboard in Melbourne to promote their fried chicken menu items.



  1. L'Oreal Paris- “Because You're Worth It” – L'Oreal Paris's empowering message was seen on a digital billboard located in Paris.  

  1. Renault- “Drive the Change” – Renault used a digital billboard to highlight the positive effects of electric vehicles in France's capital city, Paris.



  1. Volkswagen- “Das Auto” – Volkswagen’s iconic slogan was featured on a digital billboard in Berlin to showcase their vehicles.

  1. Allianz- “The Power of Being Prepared” – Allianz used a digital billboard to promote their insurance packages in Munich.



  1. Sony- “Be Moved” – Sony ran an inspiring campaign on a digital billboard in Tokyo to showcase their electronic products.

  1. Honda- “The Power of Dreams” – Honda used a digital billboard to advertise their latest line of vehicles in Osaka.



  1. Avon- “Be You” – Avon used a digital billboard to promote their range of beauty products in Rio de Janeiro.

  1. Skol- “Live Purely” – Skol showcased their beer on a digital billboard located in São Paulo.



  1. Coca-Cola- “Taste the Feeling” – Coca-Cola's popular campaign was featured on a digital billboard located in New Delhi.

  1. Tata Motors- “It's Time To Change the Way You Drive” – Tata Motors utilized a digital billboard to highlight the features of their cars and SUVs in Mumbai.


South Africa:

  1. Nandos- “Nando's Is Life” – Nandos ran an inspiring campaign on a digital billboard in Cape Town, South Africa to promote their restaurants and menu items.

  1. Vodacom- “Live More, Worry Less” – Vodacom used a digital billboard to advertise their mobile services across South Africa's major cities, including Johannesburg and Durban.


Return on Investment (ROI) of Digital Billboard Advertising

Digital billboard advertising can be a cost-effective and efficient way to reach large audiences. When done correctly, it can produce a high return on investment (ROI). The key to achieving the best ROI is to ensure that your campaign is targeted and well-executed. By doing this, you are able to ensure that your ad is seen by your target audience, increasing the likelihood of them engaging with it.

To maximize ROI, digital billboard advertising should be part of an overall strategic marketing plan. This should include other forms of digital and traditional advertising such as search engine optimization (SEO), social media marketing campaigns, email marketing, and other targeted tactics. By utilizing a variety of channels, you can better reach your target audience and increase the reach of your message.

The cost of digital billboard advertising varies depending on location, size, and time frame. Doing careful research on pricing models and making sure you understand what you are getting for the cost you pay will help maximize your ROI. Additionally, tracking metrics such as impressions and click-through rates can help determine whether or not the ad was effective in reaching its intended audience.

In conclusion, digital billboard advertising has the potential to generate a high ROI when done strategically and executed properly. To maximize returns, it is important to have an effective plan in place, which includes research into pricing models and tracking performance metrics such as impressions and click-through rates.


How to Reserve a Digital Billboard Ad Space

Digital Billboard Advertising is an innovative way to promote your business and reach wider audiences. Whether you want to stand out in the thriving city of New York or make a statement on a smaller regional level, this form of advertisement could be perfect for your goals. With AdMarket, booking and managing Digital Billboard Advertising campaigns has never been more accessible. Get your business noticed today by signing up with AdMarket and creating a difference. 


Static Billboard Advertising in the Future 

The future of static billboard advertising in the world is uncertain. With the rise of digital billboard advertising, traditional static billboards are slowly becoming obsolete. As digital billboards can be updated quickly and easily, they provide a much more cost-effective and efficient way to advertise. Digital billboards also offer greater targeting capabilities than static billboards, allowing advertisers to deliver more specific messages to their desired audiences.

That being said, there are still some advantages that static billboards offer that digital billboards can't match. For example, static billboards tend to be cheaper to produce and install. They also have the potential for a longer lifespan, as they don't require the same amount of maintenance that digital billboards do. Additionally, static billboards tend to reach a broader audience than their digital counterparts due to their wider reach and visibility.

Therefore, it's likely that static billboard advertising will remain a viable option in many markets despite the rise of digital billboard advertising. However, this may depend on the availability of technology and resources in each market. In areas with limited access to technology or funds for digital billboard installation, static billboard advertising could remain a popular choice for reaching audiences with targeted messaging.

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