Bus Shelter Advertising in 2023, Definition, Types & Examples
Bus shelter advertising is a form of outdoor advertising which uses the sides of bus shelters to display ads. It provides brands with an effective way to reach people in their local area. Bus shelter advertising is a good way to create a strong visual impact, as they are placed in highly visible locations. Bus shelter ads are often located in heavily trafficked areas, ensuring that a large number of people see the ad.
One of the main benefits of bus shelter advertising is that it can target specific areas. Bus shelters are generally placed in locations that are frequented by a particular demographic, allowing advertisers to target their audience more accurately. For example, a business may choose to place their ads in bus shelters near college campuses or in areas that have a high concentration of young people. This allows companies to tailor their message to their intended audience.
Bus shelter advertisements are also seen as a way to reach out to people who might not be reached through traditional media outlets, such as television and radio. As such, they can be used to reach a wider audience, while still being cost-effective. Bus shelter ads are also a great way to build brand recognition, as they are visible to a large number of people in a short amount of time.
The main downside of bus shelter advertising is that it can be expensive to produce. The cost of creating a bus shelter ad can be quite high, depending on the size, complexity, and number of ads being produced. Additionally, bus shelter ads are typically only available for a limited amount of time, as they need to be replaced on a regular basis.
Finally, bus shelter advertising is not always the best choice for some businesses. Bus shelters are generally placed in areas that are heavily trafficked, which can be a distraction for some customers. As such, businesses should consider whether or not bus shelter advertising is the right choice for their company.
Overall, bus shelter advertising is an effective way to reach a large number of people in a short amount of time. It can be a great option for businesses that want to target a specific audience, while still being cost-effective. However, businesses should consider the potential drawbacks before investing in this type of advertising.
Facts About Bus Shelter Advertising
- Bus shelter ads are effective, with 75% of bus riders viewing ads that they pass while waiting for their ride.
- Bus shelter advertising costs are relatively affordable, ranging from $250-$800 per month.
- An average bus shelter ad can be seen by over 3,000 people a day.
- Bus shelter ads can be used to target specific audiences and locations, as shelters are often located near businesses and in highly trafficked areas.
- Bus shelter advertising can be used to complement other forms of advertising, such as radio, TV, or digital campaigns.
- Research shows that bus shelter ads are more effective than traditional billboard advertising, as they are seen at close range and for longer periods of time.
- Bus shelter ads can be used to drive foot traffic to brick-and-mortar stores, as they are often located near to their target locations.
- Bus shelter ads come in different sizes, allowing for multiple messages to be conveyed to viewers.
Bus Shelter Advertising Statistics
• Around 75% of people in the US have seen an ad at a bus shelter.
• 53% of people in the US report that they have interacted with a bus shelter ad.
• On average, bus shelter ads receive 35,000 daily impressions.
• 34% of bus shelter advertising campaigns are directed toward adults aged 18-34.
• Approximately 62% of bus shelter advertising campaigns use digital components.
• Bus shelter advertisers can expect a median engagement rate of 4%.
• 41% of people in the US report that they have taken action after seeing a bus shelter ad.
Characteristics of Bus Shelter Advertising
- Visibility: Bus shelter advertising has the advantage of being highly visible, providing a large and captive audience for potential advertisers.
- Cost-effectiveness: Bus shelter ads are relatively affordable, especially compared to other forms of outdoor advertising.
- Accessibility: Bus shelter ads are located in areas where the public has easy access, enabling them to view the ad whenever they pass by.
- Reach: Bus shelters can be strategically placed to reach specific target audiences, such as commuters or people living in the surrounding area.
- Durability: Bus shelter ads are made of durable materials that can withstand harsh weather conditions, ensuring that the ad stays intact and visible for long periods of time.
- Flexibility: Bus shelter ads come in a variety of sizes and formats, making them suitable for both short-term and long-term campaigns.
Bus Shelter Advertising Examples
- AT&T: AT&T used bus shelter advertising to promote their "It’s Time to Upgrade" campaign. The ad featured an image of a smartphone with an arrow pointing to the bottom of the frame. The caption stated, "It's time to upgrade to the latest device."
- Subway: Subway ran an innovative bus shelter ad campaign in Toronto that focused on promoting their new grilled chicken sandwich. The ad featured a silhouette of a chicken with a message reading, "Grill it up".
- McDonald’s: McDonald’s used bus shelter ads to promote their "$1 Iced Coffee" campaign. The ad featured an image of a cup of iced coffee with the caption, "$1 Iced Coffee and Free Wi-Fi at McDonald’s!"
- Walmart: Walmart ran a bus shelter ad campaign in Canada to promote their online grocery service. The ad featured an image of an online grocery cart with the caption, "Shop Online. Pick Up In Store."
- Nike: Nike used bus shelter ads to promote their "Just Do It" campaign. The ad featured an image of a woman running with the caption, "Just Do It: Make it Count."
Sizes of Ad Spaces in a Bus Shelter
Ad spaces in bus shelters can vary in size depending on the location and the type of bus shelter. Smaller bus shelters typically have one large-format ad space that measures approximately 8 feet (2.44 m) high and 14 feet (4.27 m) wide, while larger bus shelters may have two, three, or even four large-format ad spaces. Additionally, some bus shelters may include smaller ad spaces measuring 4 feet (1.22 m) high by 6 feet (1.83 m) wide.
Types of Bus Shelter Advertising
- Street-level Bus Shelter Ads: These are traditional ads that are mounted on the walls of the bus shelter or station. The ads are often printed on plastic or metal and are usually in full colour.
- Digital Bus Shelter Ads: These are digital screens that are mounted inside or outside of the bus shelter which can display still images, videos, or animations.
- Bus Shelter Wraps: These are large vinyl wraps that are installed on the exterior of the bus shelter. The wrap covers the entire shelter and can be used for branding, promotion, or awareness campaigns.
- Creative Bus Shelter Ads: These are creative advertisements that use 3D elements, lightboxes, or other creative elements to stand out and increase visibility.
Rates and Costs of Bus Shelter Advertising
The cost of bus shelter advertising depends on a variety of factors, including the size and location of the shelter, the length of the advertising campaign, and the type of advertisement. Generally, bus shelter advertising rates start at around $150 - $200 per week for a small ad, and can go up to $1,000 or more per week for larger ads in high-traffic areas. The cost of production, installation, and removal of the advertisement must also be factored in to the total cost.
Advantages of Bus Shelter Advertising
- Cost Effective: Bus shelter advertising can be a more cost-effective alternative to other types of outdoor media. Since shelters are usually situated in high-traffic areas, media buyers can reach large audiences at a fraction of the cost.
- Easily Targeted: Bus shelter advertising can be targeted to specific audiences with the right creative messaging. Advertisers can target specific neighborhoods, demographics or geographic locations, allowing them to narrow their focus and reach the right people.
- High Visibility: Bus shelters are strategically placed in high-traffic areas, making them highly visible to passersby. This allows advertisers to reach large audiences with their messaging without spending a lot of money.
- Brand Awareness: Bus shelter advertising is a great way to increase brand awareness. By using creative visuals and unique messaging, advertisers can create a memorable impression that will stick with potential consumers.
- Longer Engagement: Bus shelter ads can be used to engage people for longer periods of time. With the addition of interactive features such as touchscreen displays, advertisers can create more engaging experiences that grab people’s attention.
Disadvantages of Bus Shelter Advertising
1.Limited Reach: Bus shelters are limited to the area where they are placed, so it can be difficult for advertisers to cast a wide net. This means that a campaign may not reach its desired audience if it is only targeting areas near the bus shelter.
2.Unforeseen Events: Bus shelter advertising can be interrupted by unforeseen events such as extreme weather and vandalism, which can have an effect on the campaign's reach and effectiveness.
- Difficulty Measuring Results: It can be difficult to measure the results of bus shelter advertising due to the limited reach. In comparison to other forms of outdoor advertising such as billboards, it is much more difficult to determine how effective the campaign has been.
4.Short Message: Due to the size of the ad space, messages are often short and limited to one or two words. This can make it difficult to convey complex messages that may be necessary in some advertising campaigns.
Pros and Cons of Bus Shelter Advertising
- Cost effective: Bus shelter advertising is generally seen as a cost-effective option for marketers looking to reach a large audience. The inexpensive nature of the medium makes it attractive for companies with limited marketing budgets.
- High visibility: Bus shelters are located in areas with high foot traffic, making them highly visible to potential customers. This increases the chances of a potential customer noticing an advertisement placed in a bus shelter.
- Local targeting: Bus shelter advertising can be used to target a local audience. By placing ads in bus shelters near certain neighborhoods or landmarks, advertisers can reach a specific demographic.
- Short viewing period: People only spend a short amount of time at a bus shelter, so it can be difficult to make an impression on potential customers. It's important to create a clear, effective message that can be easily understood by viewers in a brief amount of time.
- Limited space: Bus shelters are small and often have limited space for advertisements, which can restrict the size and scope of an ad. This can make it difficult to create a detailed advertisement with multiple elements.
- Vandalism: Vandalism is a common issue with bus shelter advertising, as people may damage or deface the ads. This can require additional resources to monitor and repair the advertisements, resulting in higher costs.
Most Popular Bus Shelter Advertisements
- McDonald's: McDonald's often uses bus shelter advertisements to promote their food and restaurant locations. The company typically features a colourful design along with a catchy phrase that relates to their food or menu items.
- Walmart: Walmart has used bus shelter ads to promote their variety of products and services. They often feature a humorous tagline or image to capture the attention of passersby.
- Coca-Cola: Coca-Cola has used bus shelter ads for many years to promote their iconic soft drink. They often feature a creative design that draws attention and is associated with the brand’s recognizable colors and logo.
- Apple: Apple has used bus shelter ads to promote their iPhones, iPads, and other products. These ads often focus on the product’s features and benefits, with a simple, modern design.
- Subway: Subway has used bus shelter ads to promote their subs, salads, and other menu items. They typically feature a photo of their food, along with a slogan or tagline that captures the viewer’s attention.
How Effective is Bus Shelter Advertising?
Bus shelter advertising is a very effective form of advertising. It is a great way to target people in a specific area or demographic and can reach a large number of people in a short period of time. Bus shelter ads can be used to promote a certain product or service, create brand awareness, and generate leads. Studies have shown that bus shelter advertising is one of the most cost effective forms of outdoor advertising and can yield high returns on investment.
ROI for Bus Shelter Advertising
ROI for bus shelter advertising can vary based on the size, location, and target audience of the campaign. However, a general estimate of return on investment for bus shelter advertising is 10:1. That means for every $1 spent, $10 in revenue is generated. The actual ROI can be higher or lower depending on numerous factors, including the reach of the campaign, the amount of foot traffic near the bus shelters, and the effectiveness of the ad itself.
Latest Trends in Bus Shelter Advertising
- Digital Advertising: Digital advertising is becoming increasingly popular in bus shelter advertising, as it allows for more engaging campaigns. Digital screens allow for motion-graphics, video content, and targeted advertisements to be broadcast to potential customers in real time.
- Creative Ads: Creative ads have become an important part of bus shelter advertising, as creativity can help draw attention to the ad and capture the attention of passersby. Creative ads can be anything from classic billboard posters to interactive games or videos.
3.Augmented Reality Ads: Augmented Reality (AR) ads are becoming increasingly popular in bus shelter advertising, as they allow for a heightened sense of engagement and personalization. AR ads can be used to provide interactive experiences for bus riders, such as interactive quizzes or product demonstrations.
4.Targeted Ads: Targeted advertising is becoming increasingly popular in bus shelter advertising, as it allows for targeting specific markets and demographics with more granular and effective ads. This can be done through location-based targeting and by analyzing the data of commuters.
- Mobile Ads: Mobile ads are becoming increasingly popular in bus shelter advertising, as they allow for an even more personalized experience. Mobile ads can be used to target riders with location-based ads or to encourage them to use mobile apps or services.
Regulations on Bus Shelter Advertising
- Bus shelter advertising should not contain any content that is deemed offensive, discriminatory or inappropriate.
- Bus shelter advertising should not be posted without the permission of the local government or transportation authority.
- Any changes to the bus shelter advertising must be approved by the local government or transportation authority.
- The size and placement of bus shelter advertising must comply with local laws and regulations.
- Bus shelter advertising should not obstruct or interfere with the normal operation of the bus shelter.
- Bus shelter advertising should be kept in good condition. If necessary, owners of the advertising should be responsible for repairs or replacements.
- Advertising placed on the walls or windows of a bus shelter must not be of a permanent nature.
- Bus shelter advertising should not include any content that encourages unsafe activities.
- The advertising must be respectful and appropriate to the public.
- Bus shelter advertising should not include any content that is deceptive, misleading, or fraudulent.
5 Things You Need to Know Before Advertising on a Bus Shelter
1.Research your target audience- Before you decide to advertise on a bus shelter, you should do research to identify your target audience and the area in which they live. Knowing who your target audience is will help you to determine the best location for your ad in order to maximize its reach.
2.Determine the visibility- Take into consideration the visibility of the location. How easily can people see your ad? Is it close to a busy street or is it in an area with no foot traffic? You want your ad to be seen by as many people as possible, so make sure the location is optimal.
3. Understand the regulations- Laws differ from one jurisdiction to another, so make sure you are aware of the regulations in the area in which you plan to display your ad. Check with the local transit authority to ensure compliance.
4. Utilize creative visuals- Bus shelter ads are often eye-catching and creative. In order to stand out from the competition, make sure your ad has unique visuals that will draw people’s attention.
5. Track your campaign- As with any type of advertising, it is important to track the success of your campaign. Consider using tracking codes or monitoring metrics in order to measure the effectiveness of your ad.