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Advertising in MobileApps

13 Dec 2022

Advertising in Mobile-Apps

Advertising in mobile apps is a growing trend in the digital marketing space, as it provides developers and brands with an effective way to reach their target users. From text and image-based ads to more interactive rich media ads and video, mobile app advertising offers a variety of formats for delivering relevant content to audiences. Mobile app advertising is often used to boost brand awareness and engagement, which can lead to increased website traffic, leads, downloads, and sales.

Ads can be targeted based on user demographics such as age, gender, location, or interests. Additionally, advertisers can use geo-fencing to target users within a specific geographic location or use retargeting to promote content that is already known to the customer. Ads are often displayed within the app interface or through interstitial ads which appear before or between different levels of an app game.

Mobile app advertising also provides marketers with valuable insights into how users interact with their content. This data can be used to improve the user experience and optimize ad campaigns for better performance. Additionally, advertisers can use mobile app advertising to create customized experiences for users based on their actions within the app.

Advertisers can choose from a variety of platforms for delivering their ads including Google AdMob, Facebook Audience Network, Apple Search Ads Plus and Twitter Mobile App Promotion Suite. When selecting an ad platform it’s important to consider factors such as cost per click (CPC) rates, targeting capabilities and reporting options so that you understand your ROI from each platform.

In addition to traditional banner and interstitial ads, advertisers can also use native ads which blend in seamlessly with the content of the apps they’re featured in. Native ads provide a more engaging experience for users because they appear more organic than other types of ads. Additionally, there are services such as Google’s Universal App Campaigns which allow advertisers to optimize their bids across multiple networks simultaneously so that they get the most out of their ad budget.

Advertising in mobile apps has become an integral part of digital marketing strategies because it allows advertisers to reach customers wherever they are and at any time during their journey from discovery to purchase. With the right strategy in place advertisers can maximize returns from their ad spend by targeting relevant audiences with engaging content at the right time and place.


Types of Mobile App Advertising

  1. Banner Ads: Banner ads are one of the most common types of mobile app advertising, and typically consist of a static rectangular or square graphic that is displayed at the top or bottom of the app’s screen. This type of ad is a great way to draw attention to your brand and products without being too intrusive for the user.

  1. Interstitial Ads: Interstitial ads are full-screen ads that appear when the user is transitioning from one page to another within an app. They can be used to display product information, promotions, or other content with a more interactive design than banner ads.

  1. Native Ads: Native ads are designed to fit seamlessly into the look and feel of an app, making them less intrusive than other types of mobile app advertising. They can come in the form of sponsored content or recommendations, as well as text and image-based ads that are tailored to the user’s interests.

  1. Video Ads: Video ads are becoming increasingly popular as a form of mobile app advertising due to their ability to capture the attention of users more effectively than text or image-based ads. They can be used to promote products and services, tell stories, or provide relevant information in an engaging way.

  1. In-App Messaging Ads: In-app messaging ads are small messages that are displayed within an app and are used to promote products or services. They can appear when a user opens or interacts with the app, or when they leave the app to return another time.

  1. Rich Media Ads: Rich media ads are more interactive than text and image-based ads, and often feature animation, videos, and games. They can be used to drive engagement and create an immersive experience for the user.

  1. Augmented Reality (AR) Ads: AR ads are a relatively new form of mobile app advertising that uses technology to overlay digital content onto a user’s view of the real world. This type of ad is ideal for brands looking to engage users with a more immersive experience.


Characteristics Of Mobile App Advertising

  1. Allows developers to monetize their mobile apps, generating revenue from ad views and clicks.

  1. Can be used to target users with relevant content, helping to increase user engagement.

  1. Can range from text and image-based ads to more interactive rich media ads and videos.

  1. Offers high levels of user customization, allowing advertisers to tailor campaigns to different user demographics.

  1. Ads can be displayed in a variety of locations within the app, including in-app banners, interstitials, and splash screens.

  1. Ads can be targeted based on device type, OS version, geographic location, language and more.

  1. Utilizes different payment models, such as Cost per Click (CPC), Cost per View (CPV), Cost per Install (CPI) and other performance-based models.

  1. Enables advertisers to track performance metrics such as impressions, clicks, downloads, app installs, actions taken and conversions/sales generated.

  1. Compatible with multiple ad networks such as Google AdMob and Apple iAds for additional reach and scale.

  1. Offers cross-platform integration for displaying ads across multiple mobile platforms and devices simultaneously or separately


For Which Sectors is the Mobile App Advertising the Best? Which Companies Advertise on This Category the Most?

Advertising in mobile apps is an ideal way for companies of many different sectors to reach their target audiences. It is especially beneficial for businesses in the technology, entertainment, gaming, retail, and travel sectors. Companies such as Apple, Amazon, Microsoft, Google, Netflix, and Disney have all leveraged mobile app advertising to promote their products and services to consumers.

The technology sector is one of the most successful when it comes to leveraging mobile app advertising. Companies like Apple and Microsoft use targeted ads to promote their hardware and software products. This can help raise awareness about new releases and prompt customers to make purchases.

The entertainment sector is another sector that has embraced the power of mobile app advertising. Companies like Netflix and Disney often use video-based ads to promote their streaming services and movies. These ads are often tailored to the user’s interests and can be very effective at grabbing their attention.

Another sector where mobile app advertising is beneficial is the gaming industry. Companies like Electronic Arts and Ubisoft use these types of ads to promote new game releases. They may include videos of game trailers or even game demos that can entice users to download or purchase games.

The retail sector is yet another area where mobile app advertising can be very successful. Companies like Amazon use these types of ads to promote specific products or special offers that they have available on their websites or apps. These ads are often tailored according to the user’s preferences or past purchases which can increase the chances of them making a purchase from the retailer’s website or app.

Finally, the travel industry has also leveraged mobile app advertising in recent years. Airlines, hotels, and other travel-related companies often use these types of ads to promote destinations and vacation packages that they have available on their websites or apps. These ads are often tailored according to the user’s interests or past searches so they are more likely to book a trip from the company’s website or app as a result of seeing the ad.


The Most Prominent Agencies And Companies for Mobile App Advertising


  1. Google Ads

  1. Apple Ads

  1. InMobi

  1. Microsoft Advertising

  1. Smaato

  1. Facebook Audience Network

  1. AdExpresso

  1. Chartboost

  1. AdColony

  1. AppLovin

  1. Vungle

  1. Verizon Media Group

  1. AdMob by Google

  1. Aki Technologies

  1. Amobee

  1. Tapjoy  

  1. Flurry by Yahoo!  

  1. MoPub by Twitter  



  1. Exponential by Tribal Worldwide  

  1. AppNexus  

  1. Glispa  

  1. Unity Ads  

  1. Adyoulike  



  1. Madgicx  

  1. Appodeal  

  1. StrikeAd  



  1. StrikeNetwork  



  1. InMobi India Ltd (InMobi)   



  1. Baidu Ads    



1 .Dentsu AeroAds



  1. Adform

  1. TabMo  

  1. Xaxis

  1. Plista GmbH

  1. Adspert GmbH



  1. Fyber

  1. RTB House

  1. Gamned! Advertising

  1. The ADEX GmbH

  1. NTH Labs, SLU   



  1. Criteo  

  1. Smart AdServer  

  1. Adikteev  

  1. Bluepulse Media   

  1. Frontline Ads SA  



  1. Grupo WAM  

  1. CDMX Interactive, SA de CV  

  1. Hype Media   

  1. Digital Remarketing Mexico, S de RL de CV   

  1. Adsmovil Mexico, S de RL de CV



1 .Celtra Inc

2 .Fluct (AOL Platforms)  

3 .AdFalcon by Mubawab Co         

4 .Publinetwork do Brasil Ltda      

 5 .Adsmovil Brazil, S de RL de CV


What is the price range of Mobile App Advertising in European countries and the United States?

European Countries:

  1. United Kingdom - $0.17 - $3.34 per ad view

  1. Germany - $0.18 - $3.10 per ad view

  1. France - $0.17 - $2.77 per ad view

  1. Italy - $0.14 - $2.74 per ad view

  1. Spain - $0.14 - $2.44 per ad view

  1. Netherlands - $0.11 - $2.08 per ad view  

  1. Austria - $0.15 - $2.00 per ad view

  1. Belgium - $0.14 - $1.83 per ad view

  1. Ireland - $0.14 -$1.75 per ad view  

10.Sweden- $0.12-$1.68 per ad view

11 Portugal-$0,09-$1,60 peradview

12 Finland-$0,11-$1,42peradview

13 Denmark-$0,09-$1,39peradview


United States:  

1 California-$ 0,18-$3,50peradview

2 Texas-$ 0,16-$2,90peradview

3 New York-$ 0,15-$2,70peradview  

4 Florida-$$ 0,14-$2,49peradview  

5 Illinois-$$ 0,13-$2,21peradview  

6 Pennsylvania-$$ 0,12-$1,99peradview  

7 Ohio-$$ 0,12-$1,92peradview  

8 Georgia-$$ 0,11-$1,73peradview  

9 North Carolina-$$ 0,11-$1,65peradview   

10 Michigan-$$ 0,10-$1,.62peradview  

11 New Jersey-$$ 0,.09-.$ 1,.56peradview  

12 Virginia-$$ 0,.09-.$ 1,.50peradview   

13 Washington- $$ 0,.08-.$ 1,.37peradview   

14 Massachusetts $$ 0,.08-.$ 1,.35peradview   

15 Arizona $$ 0,.07-.$ 1,.27peradview   


Advantages of Mobile App Advertising

  1. Improved user experience – Ads allow users to interact with brands in a more personalized manner.

  1. Increased app downloads – Advertising can be used to drive downloads of an app by reaching potential users who may not have otherwise heard of it.

  1. Greater reach – Mobile app advertising can help reach a larger audience than other forms of advertising.

  1. Improved brand recognition – Ads in mobile apps can help to increase brand awareness and recognition as they are seen by a variety of users on various devices.

  1. Targeted campaigns – Ads can be targeted to specific audiences based on their demographics, interests, and behaviors which helps to ensure that the right message is sent to the right people.

  1. Engagement and loyalty – Ads can be used to engage users with a brand and build loyalty by providing incentives such as discounts and rewards for interacting with the ad or downloading the app.

  1. Cost effective – Compared to other forms of advertising, mobile app ads are typically less expensive and more cost-effective for brands looking to reach a large audience on a tight budget.

  1. Measureable results – Ads can be tracked and measured so that brands can quickly see what works and what doesn’t when it comes to their campaigns and how they are performing.

  1. Increased ROI – By tracking ads, brands can make better decisions about where to invest their ad spending for maximum returns on investment (ROI).

  1. Cross-Platform Opportunities – Brands have the option of advertising across platforms such as Android, iOS, Amazon, etc., depending on their target audience so that they can reach larger audiences without having to limit themselves to one platform or another.

  1. Enhanced Performance – Ads have been proven to improve performance by increasing usage time within an app as well as boosting engagement levels among users who view them regularly.

  1. Automation Capabilities – Ads can be automated using ad networks such as Google AdMob or Apple iAd which helps to reduce time spent manually setting up campaigns and managing them afterwards in order to optimize results and maximize revenue generation from them .

13 Interaction Opportunities– Mobile apps offer the opportunity for users to interact with ads directly which increases engagement levels from users who view them regularly

14 Video Ad Options - Mobile app video ads provide an engaging way for brands to reach out to potential customers through short videos or animated clips which helps capture their attention quickly

15 Location Targeting - Advertising in mobile apps allows for location targeting which allows brands to speak directly to potential customers in their own geographic region

16 Rich Media Options - Rich media ads offer an interactive experience for users which helps capture their attention more effectively than text or image-based ads

17 Versatility - Mobile app advertisements come in various forms such as banners, interstitials, native ads, etc., allowing marketers the flexibility of choosing the format that best fits their needs

18 Optimized User Experience - The design of mobile app ads ensures that they do not disrupt user experience while still capturing their attention

19 Supportive Analytics - Ad networks like Google AdMob provide analytics tools which allow marketers track metrics such as impressions, clicks, conversions, etc., giving them insights into how their campaigns are performing

20 Flexible Pricing - Most ad networks allow marketers choose from different pricing models depending on their budget

21 Multi-Format Placement - Ads can be placed in multiple locations within an app such as banners at the top/bottom/middle of pages or interstitials between screens

22 Accessibility - With over 2 billion active smartphones worldwide, mobile apps offer marketers access to vast audiences

23 Easy Setup - Setting up mobile app advertising campaigns is relatively straightforward compared with other forms of advertising


Trends in Mobile App Advertising in the World

  1. Mobile advertising is an increasingly popular way for businesses to reach mobile audiences and build visibility for their apps.

  1. With the rise of digital technology, mobile app advertising has grown substantially over the past decade, making it an essential tool for any business looking to reach a wider audience.

  1. In 2020, mobile advertising accounted for over 54% of global digital ad spending and is projected to grow to over 75% in 2021.

  1. Mobile app advertising is an effective way for businesses to target users with relevant content, as well as increase brand awareness and engagement.

  1. Ads can range from text-based ads to more interactive rich media ads such as videos and images.

  1. The key trends in mobile app advertising include programmatic buying, native ads, dynamic creative optimization (DCO), interactive video ads, and influencer marketing campaigns.

  1. Programmatic buying is the automated process of buying and selling digital advertising space through sophisticated algorithms that target users based on their location, interests, behaviors, and more.

  1. Native ads are ads that are integrated into the design of an app or website in order to blend in with the content around them.

  1. DCO is a technology that uses data from user interaction with an advertisement to optimize its content over time in order to increase its effectiveness.

  1. Interactive video ads are becoming increasingly popular as they allow users to interact with brands in a more engaging way than other types of advertisement formats.  

  1. Influencer marketing campaigns involve working with social media personalities who have large followings on platforms like Instagram and YouTube in order to promote products or services within their networks of followers.

  1. Contextual targeting is another popular trend in mobile app advertising which involves targeting users based on the context they’re viewing content within such as the type of device they are using or the OS they are running on their device .

  1. Advertisers can also target users based on their location using geotargeting techniques such as GPS tracking or beacons that detect when a user enters a certain area or building .  

  1. App retargeting is another trend which involves showing advertisements to users who have previously interacted with a brand or visited its website .    

  1. Augmented reality (AR) is also becoming increasingly popular within mobile app advertising as it allows advertisers to create immersive virtual experiences for users .   

16 Moreover, App-ads are now being used for brand loyalty programs by offering exclusive rewards or discounts when customers view an ad or engage with a brand’s product or service .  

17 Deep linking is another trend which allows advertisers to link directly from within an advertisement to a specific page within an app or website.

18 Voice search optimization is also becoming increasingly important as voice search technology gets better and more people use it .  

19 Advertising networks such as Google Ads and Facebook Ads offer extensive targeting options which allow advertisers to reach specific audiences with tailored messages .  

20 Mobile video advertising continues to grow in popularity as more people watch videos on their phones than ever before .   

21 Advertisers can also use interactive video ad formats such as 360-degree video which give viewers a fully immersive experience .  

22 Ad fraud continues to be a major problem in many countries and requires constant monitoring in order to combat this issue .  

23 A/B testing is another growing trend among advertisers where different versions of an advertisement are tested against each other in order to determine which one performs best .


Interesting Facts About Mobile App Advertising

• Mobile app advertising has become one of the most popular channels for digital marketers.

• Mobile app spending is expected to reach $188.9 billion in 2020 and is projected to increase at a compound annual growth rate (CAGR) of 18.4% over the next four years, reaching $407.31 billion by 2024.

• In-app ads are becoming increasingly popular with mobile app developers, with an estimated 90% of mobile app-related revenue coming from in-app ads.

• The majority of mobile app ad spend is driven by iOS apps, followed closely by Android apps.

• Search ads are the most popular type of mobile app ad, accounting for nearly half of all ad spending on mobile apps in 2019.

• Marketers are now shifting their focus away from traditional banner and display ads to more creative and engaging formats such as interstitials and videos.

• Video ads have become increasingly popular with mobile app users, with more than two thirds of survey respondents reporting that they watch video ads on their phones at least once per week.

• Programmatic buying has enabled marketers to gain access to high-quality inventory at scale, leading to increased ROI for their campaigns.

• Rich media ads have become increasingly popular with marketers due to their ability to engage users with interactive content.

• Native ads have also become a popular choice for mobile app marketers, as they blend seamlessly into the user experience and provide an unobtrusive way to reach users without disrupting their experience.

• Social media platforms such as Facebook and Instagram have become key channels for promoting mobile apps, as they offer highly targeted audiences and a wide range of advertising formats.

• Mobile ad networks such as Google’s AdMob and AppLovin have been able to bridge the gap between supply and demand in the mobile advertising space, providing access to premium inventory at scale.

• Location-based targeting has been a key tool used by mobile app marketers in order to target users in specific geographic areas with relevant content.

• Rewarded video ads have become an increasingly popular way for users to acquire virtual goods or rewards within a game or app without having to pay real money for them.

• Lookalike audiences can be used by mobile app marketers to identify new potential users who are similar to existing customers in terms of interests and demographics.  

• Deep linking has enabled marketers to drive higher conversion rates by taking users directly from an ad into a specific page within an app or website, eliminating the need for multiple clicks or taps.  

• Incentivized marketing campaigns have been used successfully by many mobile app marketers in order to promote downloads via reward programs or coupons.  

• AppsFlyer’s Unattributed Analytics feature offers insights into organic installs which can be useful in understanding user behavior and optimizing campaigns accordingly.  

• A/B testing can be used by mobile app marketers in order to optimize campaigns based on user engagement metrics such as CTR or install rate


Most Popular and Creative Mobile App Ads in the World

  1. Chipotle’s “Cado Crusher”: This interactive game-based ad by Chipotle encourages users to play a game while learning about the chain’s new guacamole option.

  1. KFC’s “Unlock the Colonel”: KFC created this interactive ad that reveals the Colonel’s secret recipe if users can solve an entertaining puzzle.

  1. Burger King’s “Whopper Clicker”: Burger King created this engaging game-based ad that allows users to make as many virtual burgers as possible in an allotted time frame.

  1. Red Bull’s “Paint the Night Red”: This rich media ad by Red Bull featured brightly colored visuals, sound effects, and music to capture user attention and encourage engagement with their brand.

  1. Microsoft Office 365’s “Connect and Collaborate Anywhere”: Microsoft Office 365 created this creative interactive ad that displays a world map full of different stories highlighting how customers can work together no matter where they are located.

  1. Bose QuietComfort 35 II Headphones “Bringing Music Alive”: This video-based ad from Bose brilliantly demonstrates how their headphones can bring people closer to their music.

  1. Subway's "Subway Surfers": Subway tapped into the popular mobile game Subway Surfers for this visually stimulating app takeover campaign.

  1. Pepsi's "Pepsi Max - Race The Sun": This interactive ad from Pepsi allowed users to race against the sun in a fast-paced 3D environment in order to win rewards from the brand.

  1. Lays' "Do Us A Flavor": This unique campaign from Lays was centered around allowing users to submit flavor ideas for their chips and vote on them through their mobile app.  

  1. Oreo's "Daily Twist": Oreo ran a successful mobile campaign which featured a daily creative twist on their classic cookie design, driving engagement with their brand over time.

  1. Apple’s “Shot on iPhone”: This video-based ad from Apple is an inspiring and powerful campaign that features stunning visuals taken directly from people’s iPhones.

  1. Amazon Prime Video's "Watch Anywhere": Amazon cleverly used this interactive ad to showcase their ability to stream content anywhere in the world.

  1. Audi’s “VR Test Drive”: This rich media ad by Audi allowed users to take a virtual test drive of their latest car through a beautiful 3D environment.

  1. Netflix's "The Mind Explained": Netflix created this interactive ad which uses visuals, animation, and storytelling to explain how the brain works.

  1. Adidas' "Create Your Own Shoe": This innovative campaign from Adidas gave users the chance to design and customize their own shoe through the mobile app.

  1. McDonald's “McDonald’s AR Challenge”: McDonald’s launched this creative augmented reality game-based ad that encourages users to find hidden virtual goodies all over their store locations.

  1. Coca-Cola’s “Share A Coke”: This interactive campaign from Coca-Cola allows users to share special messages with friends and family members by simply taking pictures of bottles with personalized labels.

  1. Oreo's "Twist, Lick, Dunk": Oreo ran a highly successful video-based campaign which featured a catchy song and dance routine encouraging users to twist, lick, and dunk their cookies in milk.

  1. BBC News' "Breaking News Alerts": BBC News created this engaging push notification-based ad that sends breaking news alerts directly to user's phones as soon as it happens.

  1. Dove Men+Care's "Husband Tag Game": Dove Men+Care ran this interactive game-based ad that encouraged fathers to spend quality time with their children by playing a fun tag game together in their home or backyard.

  1. Airbnb's "Night At": Airbnb created an interactive augmented reality-based ad that allowed users to explore an immersive 3D representation of their dream vacation spot.

  1. Taco Bell’s “TacoBot”: Taco Bell launched this innovative chatbot-based ad that allowed customers to order tacos directly from their mobile phones.

  1. Warby Parker's "Virtual Try On": Warby Parker designed this creative app-based ad allowing customers to virtually try on their glasses before they buy them.

  1. Lays' "Flavor Swap": Lays ran this interactive game-based ad which gave users the chance to mix and match flavors for their favorite chips and vote on the combinations.

  1. Nintendo Switch’s “Play Anywhere”: This engaging video-based ad from Nintendo Switch highlights how players can take their game with them wherever they go.

  1. Spotify's "Discover Weekly Playlist": Spotify created this innovative music discovery ad that curates a personalized playlist for each user based on their listening habits and preferences.

  1. Nescafe's “Coffee Trivia Game”: Nescafe launched this fun trivia game-based ad, featuring questions about different types of coffee, to educate and engage with users about their brand.

  1. Disney+'s "Watch Everywhere": This interactive ad from Disney+ showcased how users can easily stream content no matter where they are located in the world.  

29 Nike's "Make It Count": Nike created an inspiring video-based ad that encourages viewers to push themselves and make every second count with their products.

30 Uniqlo's "LifeWear": This innovative campaign from Uniqlo uses a series of videos to demonstrate how their clothes provide comfort and style for everyday life.


Return on Investment (ROI) of Mobile App Advertising

Return on investment (ROI) is an important metric for measuring the success of any advertising campaign, including those in mobile apps. Mobile app advertising can produce positive ROI if it is well-planned and strategically implemented. By targeting users with relevant content and engaging them with interactive ads, advertisers can maximize their ROI potential.

The most successful mobile app advertising campaigns are those that focus on delivering quality, relevant ads to a well-defined target market. Advertisers can use user data to determine which type of ad content will be most effective for a particular audience. Additionally, by studying user behavior, advertisers can optimize campaigns to ensure they are reaching their intended targets at the right time and place.

Advertisers should also focus on making sure their ads are engaging and deliver value to users. Ads should be eye-catching and stand out from other content in the app while delivering meaningful information that resonates with users. Additionally, advertisers should track key metrics such as impressions, click-through rates, installs, and conversions to monitor the success of their campaigns and make changes as needed.

Overall, mobile app advertising can be a great way to reach customers but it must be done strategically in order to achieve the best possible ROI. Advertisers should have an understanding of their target market, create engaging ads tailored for them, and continually optimize their campaigns for maximum effectiveness. When done correctly, mobile app advertising can generate positive ROI and help drive website traffic, leads, downloads, and even sales.


How to Buy a Mobile App Advertising Space

Mobile App Advertising is an innovative way to promote your business and reach wider audiences. Whether you want to stand out on the thriving city of New York or make a statement on a smaller regional level, this form of advertisement could be perfect for your goals. With AdMarket, booking and managing Mobile App Ad campaigns has never been easier. Get your business noticed today by signing up with AdMarket and creating a difference. 

Mobile App Advertising in the Future

The future of advertising in mobile apps is very bright indeed. With more and more people using mobile devices to access the internet, app developers are able to tap into a huge potential customer base. With the right strategies, they can reach these potential users in a cost-effective and efficient manner. Furthermore, advancements in technology are allowing for more advanced targeting capabilities and creative formats, such as interactive video ads, which can engage with users in new ways.

Moreover, smart usage of data analytics can now allow for better optimization of campaigns and tracking of results. This means that app developers can get a better understanding of their target audience and design their advertising campaigns accordingly. Additionally, many app developers are also looking into integrating mobile app advertising with other marketing channels such as social media and search engine optimization to maximize their reach.

Overall, mobile app advertising is becoming increasingly popular due to its ability to target the right customers with relevant content. With the continuous advancement of technology and data analytics, this form of advertising will no doubt continue to be a major player in the digital marketing space for years to come.

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