Offline and Broadcast Advertising in the United Kingdom by 2023

Advertising in the United Kingdom is a rapidly growing industry driven by international and domestic businesses wishing to promote their products in one of the world's most successful markets. Brands and companies in the UK spend billions of pounds on advertising to increase brand awareness, strengthen their competitive standing, and boost sales using different types of advertising such as outdoor or out-of-home (OOH) advertising, broadcast advertising, digital, and printed advertising. The United Kingdom is comprised of England, Scotland, Wales and Northern Ireland, each boasting its unique culture that affects how people shop and respond to certain types of advertising.